Strategic planning courses. Strategic Management - distance course

How strategy helps owners and top managers improve business performance

• Is it possible to get an exact answer to the question “What to do?” with the help of a strategy?
• A forecast of the future state of the business, allowing you to make decisions today that affect the future state of the business.
• How to develop successfully, without serious recessions and crises.
• What should the company strive for, development or stabilization.
• The evolution of strategic management. Schools of strategies.
• Six main directions of business development.
• Typical strategies. Just about the complex.
• Is the strategy a plan or a model?

Strategic Analysis

• Approaches and methods: PEST analysis, methods of industry and competitive analysis, SWOT analysis, portfolio analysis, forecasting methods.
• Matrix methods of strategic analysis.
• Objects of analysis.
• Analysis results.

Levels of strategic analysis in order to develop an effective strategy

• Analysis of the general external (macroeconomic) environment.
• Strategic analysis of the nearest external (industry) environment.
• Strategic analysis of the internal environment of the enterprise.
• Development of the mission and goals of the organization.

Organization strategies

• Corporate strategies: Stabilization strategies, growth strategies, exit strategies.
• Business strategies (business units): cost reduction strategies, differentiation strategies, focus strategies.
• Functional strategies: financial strategies, personnel management strategy, information technology strategy, resource strategies.

Development and choice of strategy

• Approaches and methods:
  • normative approach.
  • situational approach.
  • Analytical methods.
  • expert methods.
• Types of strategy:
  • International.
  • Intersectoral.
  • Industry.
  • Corporate.
  • business and competitive.
  • functional strategies.
• Stages of development and selection:
  • Definition of strategic alternatives.
  • Bringing up alternatives.
  • Analysis and evaluation of alternatives.
  • Choice of strategy.

Development and analysis of the company's financial strategy through management accounting, budgets and risks

• 10 Essential Principles for Effective Financial Management
• Management accounting - "information for the right decisions"
• What tasks and how should management accounting solve
• What information does the top management of the best companies use?
• Business and financial management by key indicators (KPI and CFI)
• Management of cash flows, income, expenses, property and liabilities of the company
• Analysis of cash flows and the reasons for the lack of cash in the company
• 7 Key Questions for Analyzing Business Profitability
• Profit maximization and business value increase: how to combine
• Management balance sheet - the main financial and investment report of the business
• Proper capital management of the company
• Financial analysis from the point of view of the owner. Return on equity
• Analysis and calculation of business value
• Cost of capital and business value. Relationship with financial strategy
• Budgeting: An Effective Technique for Financial Management and Planning
• Linking budgeting with the company's financial strategy
• Business control and risk management
• Objects of financial management and control

Development of a business strategy using risk management

• Philosophy and methodology of modern risk management
• Risk management: intuitive or technocratic approach - which is more effective..
• Technology of effective risk management: simple about the complex
• Qualitative and quantitative risk assessment. Building a risk map
• Methods of risk analysis and information collection for risk management
• Risk Mitigation and Business Security Methods
• Risk monitoring and control
• Practical advice from risk management consultants
• Risk management as a daily tool of the Board of Directors

HR strategy and its projection on the overall business strategy

• Key issues of personnel management in the implementation of the strategy
• HR Model
• A universal methodology for recruiting personnel in accordance with the chosen strategy. Success Profile Model

Implementation of the strategy

• What are the prospects for successful implementation of your strategy? Does your business have the relevant knowledge and competencies?
• results
• Areas of change

Strategic control: monitoring the results of the implementation of the strategy

The strategy helps to focus on the main thing and not be scattered on trifles, assess the real capabilities of the company, set achievable goals and determine an action program to achieve them, identify key indicators and critical factors that can be used to control the result.

School of Business "Alfa" offers to visit the seminar "Strategic management. Increasing Business Efficiency”, intelligently combining the theoretical basis with practical examples.

Seminar “Strategic management. Improving Business Efficiency” will provide participants with knowledge and a set of practical tools on:

How can you tell if your business needs change? How to improve business organization without bureaucracy and increase its efficiency? Why is a development strategy needed? How can it be quickly and correctly developed and implemented? How to translate strategy into operations? How to analyze performance results based on performance indicators? How to motivate employees to achieve their goals?

The target audience

Course “Strategic management. Improving Business Efficiency” is designed for senior executives, directors of organizational development and business development, heads of structural divisions, financial directors and controllers.

Objectives of the course “Strategic management. Improving Business Efficiency»

To form an understanding of the importance of strategic business management;

Learn to consider the strategic management system as an integral part of business management;

To study the practice of formulating a strategy and preparing a strategic plan;

To teach students to decompose strategic goals into a balanced scorecard;

Develop an approach to evaluating results and improving the efficiency of processes and the business as a whole.

The program of the seminar "Strategic management and improvement of business efficiency"

The need for changes in the process of the enterprise: internal and external factors affecting business performance

A modern view of business organization through a holistic business model based on a process approach. Comparative analysis with the traditional organization.

The main elements of business and why a development strategy is needed

Strategy - definition, structure, development stages

Development and formalization of corporate strategy

Transition from strategy to tactics and operational management: business processes, personnel, technologies

Balanced Scorecard - as a decomposition of strategic goals and performance evaluation

Development of key performance indicators for key business processes

Analysis of performance results and adjustment of goals

Personnel motivation system based on key performance indicators

Necessary conditions for creating an effective and developing organization

Teaching methodology

Training is conducted in an interactive mode;

Training organically combines modern theory and practical examples of leading companies;

The seminar uses advanced international experience and knowledge of high-level teachers with extensive practical experience;

Seminar participants discuss with the teacher questions from their own practice;

The seminar is accompanied by special materials and templates for further use by the participants in their work.

• About the business school. Courses and seminars on finance for economists, managers

11.03.2019

Seminar “Cost Management. Cost calculation” for employees of the economic department of the State Scientific Center of the Russian Federation FSUE “NAMI”.

Alpha Business School held a corporate seminar "Receivables Management" for employees of the distribution company "Lit Trading".

Alla Uvarova, director of the Alpha School of Business, told the Community of Managers of the Executive.ru portal about how the demand for corporate distance learning is changing and about trends in business education.

A seminar “Planning and Budgeting: Best Practices at Fuel and Energy Complex Enterprises” was held in Moscow for representatives of the financial and economic services of the Gazprom Corporation.

Ryazan hosted a seminar on financial analysis for economists from the Ryazan Design Bureau "Globus".

Training "Strategic planning and goal setting"

Target: form an understanding of the goals and concept of the company's development. Create a draft vision for the development of your company for 3 years and a plan for making changes. To acquaint with the methodology and tools for involving the management team in the development and subsequent implementation of changes.

The target audience:

• Owners
• CEOs
• Development directors
• Directors to staff
• professionals wishing to master new strategic planning tools.

The trainees will answer the following questions:

• How to develop and implement changes in the company?
• How to achieve team unity when implementing a strategy?
• What is the nature of managerial conflicts?
• How to resolve conflicts with maximum benefit for business?
• How to ensure the implementation of the adopted strategy?
• How to ensure high quality of decisions without the participation of decision makers?
• How to direct and control the development of the company?
• How to change the organizational culture of the company?
• Is it possible to change company culture without changing staff?

As a result of the training, participants:

• They will get acquainted with the concept of 11 steps of organizational transformation according to the Adizes methodology and the real experience of introducing changes into the practice of Russian companies.
• Apply in practice the methodology for creating a Development Vision for 3 years.
• Get acquainted with new approaches to the formation of the mission and values ​​of the company.
• Get to know the principles of forming a book of goals.
• Get acquainted with the methods of facilitation of strategic sessions according to the model of technology of involvement "ToR":
  • "Method of focused discussion";
  • "Workshop of consensus";
  • "Foresight method";
  • "Method of action planning".
• Assess your company's readiness to implement change.
• Form a list of competencies for successful change management. Assess your strengths and weaknesses.
• Outline the ways of developing the missing competencies.
• Create a project plan for the organizational transformation of the company.

Training duration: 2 days

Training tools:

1. Lecture
2. Filling out questionnaires
3. Video analysis
4. Group discussions, brainstorming
5. Individual and team work
6. Competency diagnostics using the tool"Wheel of Fortune"
7. Self-assessment and feedback
8. Skill development.

Program #2

Training "Strategic planning"

Goals:

1. Include the team in the process, align the conceptual field.
2. To convey in simple terms what elements the strategy consists of.
3. To convey the approach to the formation of a strategy, to give a feel for individual elements.
4. Discuss the issues raised by the participants.

Forms of work: Group and individual tasks, work with cases and tasks, mini-lectures, analysis of specific situations

Optimal study group size: 15 people

Duration: 2 days (16 hours)

Handout: Slides with fields for comments, cases, tasks

Required condition: preliminary negotiations of the presenter with the representative of the Customer to clarify the request.

Thematic plan:

Block 1. Getting Started/Dialogue About……. (to choose from Indicators, Market Orientation, Business Model of Doing Business) in terms of strategy. - the purpose of the activity is to include the team in the discussion, to look at the strategy from the point of view chosen by the team.

Block 2. Strategic thinking - features and requirements. The concept of strategy. Five "P" strategies of G. Mintzberg. Strategic management in the organization. Modern tools of strategic management. Strategy schools - the value and limitations of each approach.

Block 3. About how to create a real, not a shelf strategy. Accounting for the features of creating a strategy for a particular organization. The life cycle of a company according to Adizes. On the choice of priorities and the focus of attention of top-level managers.

Block 4. Major stages of the strategic process, Determining the boundaries of the industry - the purpose of the activity is to introduce the general process of planning strata, try to formulate the boundaries of the industry in which the company operates for consideration, “play” with the boundaries of the industry, understand who “WE” are

Block 5. Analysis of the external environment Industry level (STEEP / LE, Industry Life Cycle, Industry Dynamics, related industries, Porter's 5 forces) - the goal of the activity is to learn about the key tools for analyzing the distant environment, it is possible to discuss some issues relevant to the company.

Block 6. Market approach to strategy. About the inner circle Competitors / Consumers / Channels / Niches. KFU of the industry - compliance / non-compliance. - the purpose of the activity is to talk about the sources of competitive advantages.

Block 7. Resource approach to strategy. Resources and capabilities of the company. What competitive advantages do we claim? What are these competitive advantages based on? What capabilities create competitive advantage? The purpose of the activity is to expand the view of the company's resources, to discuss the importance of linking resources with the company's strategy.

Block 8. Map of strategic issues (Long-term impact, cost of the issue, threats to viability ...), Strategic development scenarios - The purpose of the activity is to get acquainted with the topic on strategic issues and discuss the question of why it is necessary to formulate several alternative options for strategic development.

If the program does not meet your expectations, please contact us. We can prepare a training and provide a trainer for your unique request.

You can always get detailed training programs by calling us or writing to

In case of your interest, we will be happy to meet with you and tell you about us, our capabilities, experience and how we can be useful to you, tell you about the experience of events held, show customer reviews.

You can contact us in any way convenient for you:

Workshop "Strategy" develops the skill of strategic modeling of the future. Students develop a description of the state of a particular company in N years. The result of the workshop is the presentations of the groups in which they indicate the conclusions about the work done. The workshop helps students develop the skill of building a company development strategy.

Leading workshop - G.N. Konstantinov

Human resources

The purpose of the workshop is to teach the students of the program to analyze trends in the labor market, to competently manage the company's talents. Workshop participants study business models, how organizations work with human resources. The experience and results that trainees receive in the course of project implementation help to build effective talent management work in their company.

Leading workshop - S.R. Filonovich

Marketing

The purpose of the "Marketing" workshop is to form the skills of practical solution of business problems related to the introduction of new products to the market.

The study group is divided into teams. Each team is assigned one of the following tasks:

Search for new markets

Bringing a new product to market

Development of a marketing promotion strategy

Development of pricing policy for the company

The participants will present the prepared business project to the workshop leader and other groups.

Leading workshop - N.Yu. Saustin

Financial markets and investments

The purpose of the workshop is to instill in students the skills of practical work in the financial market.

The host gives an overview of the financial market and the instruments used. After that, the listeners are divided into teams and begin to play on the stock exchange. They analyze the market, select investment objects, form a portfolio of securities and adjust it depending on the dynamics of the financial market. In the last session, participants evaluate the results of investing by comparing them with the stock index and with the results of other groups. The winning group is determined by the highest portfolio return.

Leading workshop - N.I. Berzon

Information Technology

The purpose of the workshop is to gain practical skills in managing the organization's IT systems.

Listeners are divided into teams and choose an organization from those proposed by the workshop leader. Next, the participants create a subject description of the selected company, build its information models and analyze its work. In the next lesson, students form an IT strategy and develop the architecture of its information systems. At the end of the master team, prepared projects are defended in front of the host and other participants. This process helps trainees gain real-world experience in creating a company's IT strategy that they can apply to their organizations.

Leading workshop - V.V. Godin

Recently, the interest of many companies in the topic of strategic management has increased markedly and this is not just a tribute to fashion. There is an objective need in strategic management.

Many enterprises have already more or less established operational management, but the owners understand that enterprises can work more efficiently, and this task is almost impossible to solve at the operational level. It is very difficult to do without a well-thought-out strategy and an effective mechanism for implementing this strategy.

Often the heads of companies (especially small ones) ask the question: "When (starting from what moment) should a company start engaging in strategic management?". The answer here is very simple. Of course, from the very beginning, but you just need to understand to what extent this needs to be done.

Naturally, a small company and a large industrial enterprise need to use a strategic management tool in different volumes. But if you do not engage in strategic management from the very beginning, then a small company will remain small, or grow into a large unmanageable monster.

The seminar will discuss in detail all the practical issues related to the formulation and use of the strategic management system to achieve the company's strategic goals. A step-by-step technology for conducting strategic analysis and developing a strategic plan will also be considered. In addition, much attention will be paid to the mechanism for implementing the strategic plan.

Seminar goals:

Seminar time: from 10.00 to 17.00 (with a break for lunch). The seminar is held in Moscow.