Find out what they are looking for in a search engine. How to view search query statistics

According to American experts, the size of the eSports betting market in 2017 amounted to $3 billion. Of this impressive amount, 38% came from League of Legends, 29% from Counter-Strike: Global Offensive, and 18% from Dota 2. An important note: $3 billion is just “white”, completely official rates. The size of the underground gray empire, which uses various money surrogates (from CS:GO weapon skins to bitcoin), cannot be estimated.

In any case, as one old meme said, “This is where the money is rolling.” So how does it all work? Gmbox will try to explain to you in the most accessible way, because a detailed presentation would take on the scale of a doctoral dissertation.

First of all, it is worth noting that the industry is still extremely young and unformed. The same League of Legends league has only existed since 2013, and the professional Overwatch league is only a few months old. Therefore, for the most part, at the moment, official bets go through large offices that have been involved in traditional sports all their lives and have only recently added e-sports - for example, through Bet365 and BetWay.

And quite recently, specialized startups like Unikrn, which are engaged exclusively in eSports, began to appear. This is about "white" rates. However, not in all countries betting on sports (including cyber) is legal, and often the age limit is too high - from 21 years old. What should an 18-year-old boy do, who can already drink alcohol and get a driver's license, but bet a little on an innocent cartoonish Overwatch - no, no?

Gray sites like Loot Bet or Nitrogen Sports come to the rescue. As we already mentioned, they accept cryptocurrencies and digital things - PUBG boxes, CS:GO skins and so on. Gray betting has one huge plus - anonymity ... and a bunch of minuses in the form of various semi-fraudulent schemes and a completely outright scammer. Suffice it to recall the sensational scandal with Trevor Martin, who for months “accidentally” won the rarest CS:GO skins on his own website. Of course, there was just roulette, but it is unlikely that with this approach, bets directly on matches could be fair.

The most important thing for the bookmakers themselves is the data. Those involved in traditional sports have accumulated data for many decades. Esports firms don't have that luxury. Why is data important? It is important for bookmakers to build a betting system in such a way that they themselves do not remain in total loss.

Simply put, if the bookmaker allows you to make any bets on the match of mega-professionals with hopeless cancers without restrictions (by the standards of eSports), all customers will bet on the pros, and the bookmaker will simply burn out during the payouts. Bookmakers do not need this, and for balanced offers, they should know the specifics of the teams, the history of victories and defeats, strengths and weaknesses.

At the same time, it should be understood that in e-sports - as in traditional sports - there are force majeure circumstances that can turn the life of a bookmaker into hell on earth in terms of recalculating all formulas. For example, Neymar's leg injury changed the landscape of French football, and something similar has recently happened in the professional Overwatch scene.

There was a high-class player Felix “xQc” Lengel, a favorite and favorite of the public. But as soon as he dropped literally a couple of homophobic remarks during the match (which in fact there is absolutely nothing wrong with), he was first removed to the bench, and then - out of harm's way - completely from the team. Now bookmakers have to recalculate the chances of winning this team.

The ideal for any bookmaker is when each team is bet approximately equally. In this case, regardless of who won and who lost, the office retains a decent percentage. Thus, bookmakers unwittingly become “forest orderlies”: it is often bookmakers who help to find contractual matches when they see a suspicious accumulation of bets like “100 to 1”.

Such an anomaly often means that a team or a professional player wants to throw the match “under the train”, betting everything on their opponent. A special organization, Esports Integrity Coalition, accepts complaints from bookmakers. It comes to the suspension of competitions and the cancellation of individual matches, and in South Korea, some scammers have already received prison terms for contractual schemes.

And here again there is a division into white and gray. Official offices readily cooperate with ESIC - agreements or at least memorandums of understanding have been signed. At the same time, gray bookmakers flatly refuse to make contact on this issue. It's simple: they themselves support the mechanism of match-fixing. And if some kind of muddy office promises you a guaranteed fabulous win, think 10 times - is this not a loss?

Sometimes bookmakers become sponsors of teams: for example, Betway sponsors the Swedish Ninjas in Pajamas. There are similar cases on the CS:GO scene, but in League of Legends and Overwatch everything is strict with this. The rules clearly state that a bookmaker cannot be a sponsor of an esports team. In our opinion, this is the right approach. Imagine: the office is both a sponsor of the team and accepts bets on its victory / defeat. All sorts of bad temptations will inevitably arise here.

Another plus of white offices is that when registering a user, they must establish the real identity of the client. Thus, if coaches, team members, managers and others involved in the esports scene make suspicious bets, it almost always becomes known.

In general, you understand: study the history of matches of your favorite teams and bet honestly. Otherwise, you can lose all your savings, being on the wrong side in the contractual scheme. It is unlikely that you personally are one of those rare insiders who always turn out to be in the black in such murky cases?

In recent years, it has become very popular eSports betting. Even those Internet users who are indifferent to computer games and traditional sports have an idea about them.

The best eSports bookmakers

What is esports

Cybersport (outside the post-Soviet countries, the term "e-Sport" is used) is a gaming competition held using computer technology in a simulated virtual space.

Since 2001 Russia officially recognized esports as a sport. From 2006 to 2016, it was excluded from the register of sports, but since June 2016 it has received official confirmation again.

Competitions of various levels are held daily for various types of e-sports. For 13 years (from 2000 to 2013) there was even a kind of analogue of the Olympic Games - the international tournament World Cyber Games. Since 2014, the tournament has not been held, although there are similar international competitions.

Esports competitions take place between several teams. The rules depend on the specific game that is being bet on.

Reasons for popularity

Thousands of people place bets on esports every day. It is not always real money, the system allows you to bet with skins and things. There are several reasons for such popularity of eSports:

Availability. eSports betting online accepted by most modern bookmakers. To bet on the outcome of a certain event, you just need to look at one of the popular Internet sites.
entertainment. Many people are more interested in watching esports competitions than in "live" matches.
Multiplayer games. According to the owners of large companies involved in the development of computer games, people are more interested in playing when they know that on the other side is not artificial intelligence, but a real person. From their point of view, programmable intelligence is predictable, but human intelligence is not. A natural continuation of multiplayer games was the ability to watch them online and place bets on the winner.
Relative simplicity. Compare, for example, with football betting. If you are a professional sports bettor, you must constantly monitor a number of events: the health and mood of each athlete, injuries, the characteristics of a particular match, the condition of the surface on the field, weather conditions, etc.

How to make money on esports

The main rule of constant and successful bets in eSports is a thorough and painstaking study of all the features of the game. Knowing all the nuances, you can easily earn real money.

The performance of betting in the world of eSports is influenced by two important factors:

Informativeness. You must always be up to date. It is easier to do this than in football: there are an order of magnitude fewer top-class computer players participating in international competitions than, for example, football players. However, you need to constantly monitor all changes.
Practice. Even if you are informed about everything that is happening in the world of eSports, but cannot use this knowledge, you will lose.

If you have comprehensive information about esports competitions, have a developed and proven strategy, and constantly practice, you are very likely to get a big win.

How to find an office

To start playing in the eSports world, you need to find a bookmaker that specializes in such bets. It should be noted that many companies work exclusively with traditional sports and prefer not to deal with Internet games.

The choice of a suitable office should be approached very carefully. It is worth starting with small amounts, checking it for honesty, ease of input-output and other conditions. You also need to look at the reviews of real players on specialized forums.

A few tips for those who want to bet on eSports all the time, and not just once:

Collect and analyze statistical information. Due to the growth in the number of bookmakers, it is becoming more and more. At the same time, we must not forget that all the teams that you can bet on are professional, and each of them can “shoot”.
Be calm and impartial. The main problem of all bettors, regardless of the sport, is subjectivity and partiality.
Communicate on specialized forums and social networks. Most professional athletes have Twitter or Facebook accounts and periodically post insider information.
Don't buy match-fixing. They exist, but they are extremely few, and each of them is monitored by the organizers of the competition.

Yandex started in the late 1980s. And today it is one of the most popular among search services. The main feature of the named search engine is that it searches for keywords without taking into account the number of parts of speech and prepositions used in them. Gives sites on demand, based only on keywords. For users, this feature is very convenient, but the analysis of requests in Yandex becomes more problematic.

In addition to the currently popular Google and the named search engine, Rambler is also used. It is more accurate in terms of search queries, but less popular.

What is "Yandex Wordstat"?

This special service was created by Yandex for webmasters and optimizers. This system helps to create the semantic core of the site and choose the right keywords for each new article that you publish on your site. And this significantly increases the number of visits.

In addition, Wordstat helps to assess the competitiveness of your online resource.

By registering in the mentioned system, you will be able to find the most popular queries by selecting keywords.

The system provides information about requests within a month. By entering the word and phrase you need in the thematic field, you can filter the results by region.

During the selection of queries, you can use special operators that facilitate the search.

Most wanted

In 2012, a list was created of the top five topics that people most often search for on the Internet. Ryan Dube, an SEO with a decade of experience, helped compile this list.

These results cover the entire world population. Let's take a look at them:

So, in the first place were the requests of children and adolescents. Here are questions why parents forbid something, and how to kiss a girl for the first time. Many topics that children and teenagers are embarrassed to discuss with adults. However, this is quite a healthy interest, and you should not be afraid of it, experts say. Although kids should think about how to clear requests in Yandex before parents find out what questions are swarming in the heads of their children.
The next topic raises doubts about the mental health of most people. These are scenes of rape and torture. As they say, no comment.
In third place is the question "How?" with many variations. How to build, plant, cook?
In fourth place are purely female questions: how to seduce a man, lose weight, remain attractive and desirable?
And of course, many people read articles on the topic of certain diseases. Many of us prefer a quality doctor's consultation text. Symptoms that seem to us to be a manifestation of a non-serious disease, we usually look for on the Internet.

These query statistics in Yandex help you decide on the choice of content if you are looking for a topic to create and develop your own project. It is worth focusing on it when choosing a topic for a new blog.

The most frequent request in "Yandex"

Probably, many Internet users once wondered: what queries are entered into search engines? People work with sites of various subjects, develop online stores and companies, and, as a rule, their search activity is based on this. The special Yandex system helps to track which issues most often concern users. So, what is the most frequent request in Yandex?

A large number of users decides working moments. The rest are mainly concerned with urgent matters that are related to personal petty needs - to eat, play, watch and, of course, talk. Below are the results obtained within one month.

world online

Nowadays, people do almost everything on the Internet - work, study, shop. Fortunately, their percentage is not so great that the streets of cities are empty. But at the same time, the most popular query in Yandex contains the word "site". This includes mainly website promotion (as many as 146,000,000 requests per month!). Some are looking for specialists to promote their own sites, while others are trying to master this skill on their own. After all, a well-developed site brings a good income.

This is especially true for online stores. And they are next on the list. Users actively make purchases via the Internet, ranging from underwear to large appliances. The number of online stores is growing steadily. Many create their own and work only through the Internet, others increase the number of sales by creating a catalog.

Ad sites are no less in demand. Among them, the leader is OLX, formerly called "Slando".

Facebook and VKontakte

Facebook is also one of the most frequent queries in Yandex. It is one of the ten most popular social networks in the world. He was accompanied by YouTube, VKontakte, Twitter, Weibo and others. The number of users is about 1.4 billion. At the same time, 160 million are citizens of the USA, Brazil, Turkey, Great Britain, and Mexico.

With the decline in the popularity of VKontakte, which Russian-speaking users used to like much more, the demand for Facebook has increased significantly. But at the same time, VKontakte is trying not to give up its positions. This is the only Russian site that took 8th place in the top ten most popular social networks in the world. More than 228 million users from many Russian-speaking countries are registered here. Despite the ban on VKontakte in Ukraine, many Ukrainians continue to actively visit this site. Therefore, one of the most frequent queries in Yandex looks like "my page" VKontakte "".

And since our population loves to communicate with foreigners (including through special dating sites), the next most frequent request is "translator". By the way, many foreign students are registered on the VKontakte network who communicate with Russian-speaking friends. Both interlocutors in this case are forced to use an interpreter.

Cause time - fun hour

The most interesting thing is that the number of requests with the word "game" totals 75,984,283 times a month. Most of the requests relate to the popular game "Tanks", which is especially fond of men, and to children's online games for boys and girls. They allow you to keep the child busy during household chores.

Slightly less than games, they look for movies to download or watch online. It is noteworthy that when you enter the word "love" into the search engine, it immediately gives out films in the genre of drama or melodrama. Mostly Turkish.

What do people prefer to watch? A greater number of requests in Yandex indicates that they most often watch shows (like "Kitchen" and "The Bachelor"), as well as American films. Most often they belong to the fantasy genre. Series are no less in demand - both Russian and Ukrainian, as well as American.

Urgent problems

The following requests in "Yandex", according to statistics, relate to news, calculation of the amount on the calculator, weather forecast for tomorrow. The weather forecast, by the way, is often correct.

And of course, the horoscope. "Yandex" provides a huge number of sites with horoscopes for today, tomorrow and for a month. Not far from the horoscopes, according to the frequency of requests, there is also a dream book.

Books

Fortunately, not only films are downloaded, but also literature. And not only swing. It is often read online. I am glad that reading literature is still a popular activity for young people. Currently, you can read books online on several sites for free - Litmir, Loveread, Knizhnik, etc.

It is noteworthy that in the top three most popular genres of literature, women's love stories are in the lead. These include historical, modern and even fantasy. The number of love-fiction novels is growing every day.

The Russian detective is also very popular. If foreign ones are rarely read in our country, then Russian detectives, including female ones (many of them have a fair amount of humor), are searched in Yandex very often. They are read online, downloaded, bought in online stores.

"Why"

The question "why" is one of the most popular queries in Yandex and Google. Most are interested in why this or that organ hurts. A huge number of requests in "Yandex" while focused on headaches, back pain and swelling of the legs.

A little less people are not interested in health, but in relationships with the opposite sex - "why is he ..." or "why is she ...". And here the variations of questions differ - these can be betrayals, difficulties in mutual understanding and unpleasant situations in which the partner showed himself from the worst side. The history of requests in Yandex shows that such issues are usually discussed on the forums.

In addition, the following questions are often driven into the search engine:

"Why am I stupid?"
"Why can't I lose weight?"
"Why am I an idiot?"

Usually discussion of such problems takes place on the forums.

Finally

The search history in Yandex is incredibly voluminous, and it is incredibly difficult to cover all popular topics. But we tried to describe the most popular queries that are of interest to the Russian-speaking population in the Internet space. We hope the information was useful to you.

Yesterday, an adme.ru article about what people are looking for in search engines on the Internet spread around the Runet. The topic is not new for a long time, but for some reason no one had thought of taking screenshots of all interesting requests and showing them to a wide audience. It turned out pretty funny. People are really looking for all sorts of nonsense. Today I also took a little screenshot and decided to write about it.

So, for example, according to Yandex, we have about 17 thousand fools. But, mind you, fools who have realized their position and are trying to understand why they are like that.

By the way, the search query “why am I such a fool” is recruited in Yandex by only a little more than 200 people.

Although "why am I such a fool" only takes third place in the top "why". The undisputed leader of the ridiculous tips in Yandex is “why you can’t take a picture in a cemetery.” Indeed, why? I saw photos from relatives at the cemetery from Easter. But have you ever wondered why a cat's breath smells? Although, no, it's important, suddenly she, poor thing, got sick with something.

At the request "how to do" I already thought that I would not find anything interesting. But no, the last suggested ending to my sentence surprised me. Apparently, many girls are interested in how to do this.

On mail.ru, married ladies are interested in the question of their close-minded husband. Maybe not get married at all? Suddenly I will also be visited by such a question?

Well, let's talk about our future for a snack. Do you know how to make babies right? I also thought that I was kind of in the know, but now I don’t even know.

In conclusion, I want to say that the Google search engine turned out to be the most adequate: I almost failed to find very funny tips in it. Maybe I didn't search well?