Free mailing services. What is an email newsletter

Last year, many webmasters, succumbing to general panic, switched from FeedBurner to Smartresponder. But the owner of the latter decided to close the service for reasons that are clear only to him. Therefore, at the moment, many mailing list authors are forced to look for a replacement for what they used to use. This article describes free mailing services that offer the most favorable conditions.

Free mailing services

If you study in detail the free e-mail services currently available on the Internet, you can note the advantages and disadvantages of each. Many of these sites provide the ability to automatically send emails - connect the site's RSS feed or create a series of messages that will be sent to subscribers automatically.

MailChimp

The first one should be described. This email distribution service is loved by the vast majority of writers around the world. It is also attractive to bloggers all over the Internet. The pros are:
- up to 2,000 subscribers on a free plan;
- the ability to connect the site's RSS feed for free; in this case, article announcements will be automatically sent to subscribers;
- you can format the letter the way you want; many different templates are available on the free plan;
- you can send letters in manual mode for free;
- DKIM is available on all tariffs;

Nourish

A useful service for sending emails can be called. It may be of interest to blog owners with low traffic. The advantages of Nourish are:
- 1,000 emails per month; to save money, you can mark in the settings to send emails once a month - I would like this campaign to be delivered: Monthly; at the same time, subscribers will receive once a month one letter with announcements of several articles;
- each author can connect the RSS feed of his site so that the announcements of new articles are automatically sent to subscribers.

Mail relay

An overview of free email marketing services will be incomplete if you do not remember about. This mailing service has quite favorable conditions:
- the base of subscribers on the free plan is 3,000 people;
- You can send 15,000 emails per month for free.

The only downside to this service is that you have to register with your domain email.

MailerLite

The next interesting email service for bloggers should be indicated. Its advantages are:
- free 1,000 subscribers;
- the ability to use all the functions of the service on a free plan.

Rumailer

The mailing service with a free tariff is suitable for owners of sites that are far from the topics of “making money on the Internet” and “business on the global network”. Emails with business-related words are nearly impossible to send on the free plan.

The advantages of Rumailer are:
- 5,000 subscribers on a free plan;
- 20,000 letters that can be sent free of charge every 30 days;
- it is possible to export subscribers.

benchmark

It is worth noting the service. Its advantages are:
- 2,000 subscribers on a free plan;
- many modern templates;
- Polls can be added to emails.

Feedgee

The service of electronic mailing lists also offers the opportunity to conduct mailing lists for free, provided that a link to the service is placed on the author's website. The advantages of Feedgee are:
- 3,000 subscribers on a free plan;
- 15,000 letters can be sent for free in 30 days;
- DKIM is available on every plan.

The disadvantages of Feedgee are an ugly subscription form and errors that occur when sending emails.

Wix Shout Out

A popular online mailing service has its own advantages:
- You can create 3 campaigns on the free plan;
- you can send 5,000 letters for free in 30 days;
- it is possible to export subscribers.

sendinblue

Many bloggers choose an online mailer that allows you to use its power without restrictions for free. Its advantages are:
- unlimited number of subscribers;
- free mailing of 300 letters per day;
- it is possible to export the list of signatories.

Feedcat

The mailing service also offers a lot of opportunities for mailing list authors:
- connection of the site's RSS feed to automatically send article announcements to subscribers;
- unlimited number of emails and subscribers.

But this service also has its drawbacks:
- a terrible subscription form that slows down the loading of the site;
- Through the Feedcat widget, pop-up ads are shown on the site.

Liveresponder

A rather old mailing list service, popular in Runet, was created by infobusinessmen. Its advantages are:
- Creation of 20 free mailing lists;
- 50 letters in one automatic mailing list;
- 20,000 subscribers for free.

Lack of service - errors that occur when sending letters.

Ecommtools

One of the oldest mailing services in RuNet is now called in a new way - Onwiz. It offers to use its features for free. The advantages of Onwiz are:
- 25,000 subscribers on a free plan;
- it is possible to export the entire list of signatories.

The disadvantage of the Ecommtools service is the occurrence of errors when sending emails.

Subscribe

The oldest e-mail service requires the obligatory placement of the subscription form on the site in the sidebar at the very top. The advantages of Subscribe are:
- the ability to create a series of letters for a year;
- connection of the RSS-feed of the site is available;
- unlimited number of subscribers and sent letters;
- free participation in the mailing list service digests, thanks to which new subscribers are recruited.

Like all free email marketing services, this one has its drawbacks. These include:
- the disappearance of letters scheduled for publication in the future;
- errors when publishing issues after connecting the RSS feed.

feed burner

The world's most popular free email service still exists and regularly sends article announcements to all subscribers. Its advantages are:
- unlimited number of emails and subscribers;
- connection of the RSS-feed of the site;
- introduction of the logo into the letter template;
- Automatic posting of email announcements on Twitter.


Any aspiring entrepreneur knows how difficult it is to create a customer base, how much time and effort it takes to attract attention to your business.

Today, email marketing has become popular. So why not make money on it. You don't need any special knowledge or skills. There is no need to write a special program, it has already been written, and not just one. Search the database of email addresses and so on. The principle is much simpler.

First, let's understand what email marketing is and how it differs from spam.

E-mail newsletter

E-mail distribution is the delivery of specific information to specific recipients by e-mail. That is, your clients give you the task of sending certain information about them to their clients. As a rule, they have databases of these same clients. You probably paid attention to the fact that when you make a purchase in a store or issue a discount card, you are asked to fill out a questionnaire where you indicate your contacts, phone number, email. This is how bases are built.

This type of mailing is very popular and takes one of the first places due to the fact that it is accessible, functional, unobtrusive and not expensive. Subjects of letters can be very diverse - from commercial offers to personal correspondence. Newsletters are sent both in a plain text Word version and in HTML code. By the way, HTML makes it possible to create letters with a unique beautiful design. This type is more often used for business mailings, for example, alerts or personal offers.

How to make money on email marketing

Step one.

To get started, you need to go to the SmartResponder email service and register on it as the author of the newsletters.

When all the registration formalities are completed, you need to go to your account in the "My Newsletters" section, which is located in the right column and create your first newsletter.

In the creation form, you need to choose what type of mailing you need, periodic or automatic.

How are these two types different?

Differences in the types of mailings:

  1. Periodic mailing refers to a weekly or daily mailing list that has something useful for the reader. For example, every time you talk about a new business idea. Or are they advertisements. Such mailings are made by those who maintain their blogs or online stores.
  2. Automatic mailing is a mailing list consisting of several letters (the number may vary) in which homogeneous information, for example, excerpts from a training course, if you are leading one. The purpose of such mailings is to lead the user to the idea of ​​​​purchasing this course.

Next, in order, select all the settings - language, frequency of mailing, name and subject. Once you're done, click the "Create" button. In the properties of the letter, you set the frequency after which the next letter should be sent. To see how the letter will look in the mail, you can test it by clicking the "test" button. The letter will come to your mail.

As you can see, there is nothing complicated.

Step one completed. Now step two. Create an email subscription form. After all, you need your letter to get not to one addressee, but to many. Therefore, it is necessary to sign all those to whom the mailing will be addressed. For this purpose, you need to go to the "form generator".

Select the field where you want to enter your name and email address. Further, from the “HTML code of your subscription form” section, fill out the “appearance” form, the form code is inserted into the text of the newsletter, or into the text of the “TEXT” widget, which is located in the sidebar of your site.

If something is not clear, then in the section " management» you can get answers to your questions.

And that's all. Now you know another way by which you can make money on the Internet.

Once you realize that you have figured everything out, it remains to find customers who would order your newsletter. How to do it? You can search for them on the same Internet, you can go through the enterprises of the city and offer your services. You can use different search methods. The main thing is to want and start acting.

The article shows how using one service you can carry out an email newsletter. This service on the Internet is not alone. There are also programs for mailing emails, by purchasing which you can automate your work. And then you won't have much time for everything.

According to statistics, about 25% of emails are deleted without even opening. And about 75% of messages sent to an email address are simply not read if it is inconvenient to open them on the phone.

Most often, letters from public organizations are opened (about 50%), but mailing lists from commercial enterprises and shops are extremely rare (27.5%). Successful email marketing is hard to imagine without a good service. Here are the top 10.

TOP-10 e-mail mailing services

SendPulse

Great service formailing letters, which allows you to combine email, SMS, Web Push and Viber. A distinctive feature is Automation 360, which makes it possible to create and automatically send email chains depending on user actions: abandoned cart, purchase, registration, etc.

Advantages:

  • Free plan, which allows you to send up to 15,000 emails if your base does not exceed 2,500 subscribers;
  • Convenient form builder with a huge number of functions even in the free plan;
  • Sending emails via SMTP and API;
  • Huge selection of email templates;
  • Statistics that gives you all the data you need to analyze the mailing list;
  • A/B testing.

Minuses:

  • Automation 360 is only available on a paid plan.

A simple and intuitive service for email newsletters. Ideal for small and medium businesses: online stores, services, manufacturing and educational projects. The first letter can be created and sent in 15 minutes. Everything is fast and convenient. The service is well suited for companies that want to start selling via email without bothering to set up complex trigger mailings. Support respond quickly and around the clock.

Pros:

  • Intuitive interface that even a beginner can understand;
  • There is a free plan that allows you to quickly test the service;
  • A large library of ready-made templates for beautiful letters;
  • Ready-made email chain templates;
  • Ability to add subscription forms to the site to collect contacts;
  • Round-the-clock support service works for a solid "five";
  • Reliable storage of contacts database;
  • Email deliverability is 99.9%.

Minuses:

  • With the free plan, you can send up to 1,500 emails to 100 contacts per month;
  • You will need to understand a little about the block editor, but technical support is always ready to help.

In general, an excellent service for sending emails. Ideal for small business owners because the platform includes only the most necessary features. And there are no extra features - no need to overpay. If you have less than a thousand subscribers, then the service provides you with a free opportunity to use. Although the price is already several times lower than that of many similar services.

Main advantages:

  • technical support work for 5+;
  • the interface is simple and clear, so it is very easy to use the service;
  • up to a thousand subscribers - the possibility of free use and sending an unlimited number of letters;
  • excellent quality at the best price;
  • availability of all necessary functions and tools.

Minuses:

  • to confirm your account, you must have your own website;
  • sometimes it automatically follows the link to pages with English, so you have to select the language again.

A very solid and professional service for sending emails to a large number of subscribers. It is worth noting that here you can find training on the available features and tools online. This is a big plus, because you do not have to spend a lot of time searching for clues and answers on the Internet.

Main advantages:

  • payment is strictly fixed;
  • pay only for the number of emails sent;
  • a wide range of different functions and a large number of designs for letters;
  • the ability to choose both a regular and a transactional message, as well as many others;
  • the ability to distribute subscribers into groups based on various factors and signs, you can also track down inactive ones and delete them.

Minuses:

  • there is no way to test the capabilities of the service in test mode, you can only view the presentation;
  • pricing policy is quite high;
  • there is no way to pay only for the number of emails sent.

Quite a popular service that is used both in Russia and abroad. The only caveat is that it is completely designed in English, so if necessary, you will have to communicate with technical support in it.

Main advantages:

  • the interface is created with humor, so it is easy and interesting to understand the service;
  • the possibility of free use if you have less than two thousand subscribers, and the mailing does not exceed 12,000 letters per month;
  • a large number of features and functions;
  • high speed of delivery of letters;
  • many message templates.

Minuses:

  • in fact, there is only one minus - the English-language interface and communication with technical support only on it.

Service with the Russian language, which is the leader in the number of mailings in Russia. If you are the owner of a large store, then you will appreciate the global mailing setting feature. That is, you can choose both email and SMS-mailing.

Main advantages:

  • affordable cost;
  • numerous parameters that allow you to evaluate the effectiveness of the mailing list;
  • you can create a special procedure for mailings, in accordance with the actions and financial parameters of subscribers;
  • A distinctive feature of the service is surveys for subscribers.

Minuses:

  • unimportant video training on how to use the service;
  • there is no way to review emails before sending.

Some may be alarmed by the design of the service in English, but Russian-speaking users only need to select a language, everything is provided for this. It is quite popular, and its ease of use and minimalistic interface make it accessible even for beginners.

There is a free tariff with a minimum package of functions, which is quite suitable, for example, for the owner of a small store. Paid plans are also quite affordable.

Main advantages:

  • there are many screenshots with tips on using the service, so even a beginner can handle it;
  • nice design and decoration;
  • fast response of technical support;
  • convenient to edit letters;
  • the ability to link RSS to the mailing list;
  • easy to track statistics;
  • Rarely do emails end up in spam.

Minuses:

  • lack of features;
  • work with text is limited;
  • mailing lists may be rejected if they consider it spam.

Service with expensive tariffs. It is considered a professional platform with high-speed sending of letters. The great thing is that it can send out a huge number of letters at once - more than 2 million per day.

Main advantages:

  • free trial available after preview;
  • the ability to conduct statistical research and analyze the actions of subscribers;
  • easy to use interface.

Minuses:

  • very high pricing policy;
  • sometimes there is a limitation of sent letters per month.

The most understandable, convenient and easy-to-use service in Russian.

Main advantages:

  • unobtrusive laconic design and ease of use;
  • a large number of functions and features;
  • the ability to create landing pages;
  • you can organize a webinar;
  • More than 500 different message templates are available.

Minuses:

  • when registering, you need to fill in a lot of fields.

Again, a Russian-language service in which you can send out an unlimited number of mailings. One of the features is cloud provisioning. A trial version is available for two weeks and the ability to send out about 500 emails, so you can fully test the operation of this service.

Main advantages:

  • displayed on all kinds of devices;
  • great functionality for trigger mailings;
  • analysis of the effectiveness of marketing operations;
  • regular updates and new features.

Minuses:

  • there is no way to pay for the number of subscribers;
  • messages are checked for spam.

The service is quite simple in design, and the functionality is clear to everyone. It is possible to test the platform for free and send out 2500 emails. The interesting thing is that you can choose an email template that matches the design of your website. Convenient for both beginners and professionals.

Main advantages:

  • even with a free plan, you can use all the functions and features of the service;
  • there is an opportunity to receive free bonuses;
  • the service can be configured specifically for a Russian-speaking user;
  • effective and efficient work of the support service;
  • the ability to send both email and sms;
  • the ability to visually analyze the effectiveness of the distribution.

Minuses:

  • you won't be able to preview the email before sending it.

Conclusion

Well? Now you have a choice of the most convenient and easy-to-use email marketing services. Discover, test, use and choose what you like the most.

I present to you the third generation of the XSpamer application, free and completely in Russian. You can download it for free from the official site: XSpamer - III

This program for sending letters to email - can send any number of emails to your recipients. The newly rewritten code of the program implements new methods of bypassing spam filters, simplifies the use of the application and gives you new opportunities. You can very subtly and even I would say cunningly set up your newsletters. The functionality is constantly updated, and you can get the latest versions of XSpamer absolutely free.

What are the benefits of the program?

  • For free. — Get a free version of the program. it is already able to satisfy all your needs. Anyway on basis in 10000 addresses will suffice.
  • Want super functionality? Million base you gift for example? Purchase a license. You understand that one mailing to 1 million addresses will already cover all costs.
  • In Russian. Not just in Russian, but a Russian program, our Russian developers, with their personal online support!
  • Simple launch of mailing. A convenient editor will help you create a letter template for mailing. You can choose a transport for your mailings right at the time of their creation or order a configured and ready-to-use SMTP server from us.
  • Dynamic IP. Previously, you may have encountered the problem of blocking an IP address. We have solved this problem and now you can manage IP addresses for mailing or entrust it to the trained XSpamer system.
  • Get ready bases for mailing. Even if you do not have your own recipient database, you can still send emails to the recipient database that we will provide you. All you need is to select an audience according to several parameters right during the creation of the newsletter.
  • Unification of mailings. Large selection of tools to uniqueize images and text. Generators for text, subject lines and sender names.
  • Link change. To save your links in emails, a tool for changing links on the fly has been developed. Now all your links will be saved from blocking.

NEW!!!

  • Now you can create your own SMTP server for mailing with XServers v1.0
  • Now you can parse free domains and use them XDomains v1.0

Features of XSpamer

Quick mailing

See how you can quickly and easily make a mailing without having to tediously configure all the parameters. This method is suitable for a small quick mailing, for example, to notify your subscribers about the news.

  • Addressees: 500
  • Elapsed time: 10 minutes

Use XSpamer 3

Download XSpamer - III and get a serious email marketing tool absolutely free and launch high inbox email campaigns.

In general, download, try it yourself and understand everything: XSpamer - III.

I haven't given you bad advice yet. Good luck friends!

The easiest way to attract or retain customers is through direct marketing. The oldest, but still effective method of interacting with the target audience is.

What are mailing lists?

Mailing lists are a budgetary way of marketing communication. Sending e-mails allows you to quickly promote various goods and services on the market (advertising and PR), as well as actively interact with an existing customer base (loyalty, informing about new products), so it is a good way to promote.

The most popular forms of email newsletters are:

  • letters and commercial offers;
  • advertising booklets and catalogues;
  • greeting cards and invitations.

Initially, such letters were sent manually according to a pre-prepared list of recipients, which took a lot of time and effort - monotonous work killed the motivation of valuable employees in the bud. Times have changed! Now it is much more profitable to carry out automatic sending using online email services.

Mailing list services work on cloud technology, which ensures a high level of reliability in the delivery of letters and the relative ease of passing spam filters.

This tool allows you to create online a huge database of contacts from different sources, manage a lot of mailings and conduct an accurate analysis of their effectiveness.

Paid and free mailing services

Modern services are rarely 100% paid or free - the competition in this area is too high to lose customers. Most services offer both options for interaction, albeit under different conditions.

Payment for services is mainly carried out through electronic money(most often Webmoney, Qiwi or Yandex.Money), much less often it is possible to pay with bank cards (usually Visa or MasterCard, sometimes credit cards).

Most Popular Services

Subscribe (Sendsay) - leader of e-mailers

Subscribe (after the rebranding of Sendsay) is one of the oldest email-mailing services in RuNet - it has been in steady demand since 1999. It occupies a stable position in the market (more than 5 million subscribers and 50 thousand subscriptions) and even enters the top 20 of the world's best mailing services. It pleases with reliability and ease of management, but upsets with a number of limitations associated with managing the client base and an abundance of self-promotion in each mailing list.

The free package of the service divides letters into three conditional groups: "Gold", "Silver" and "Bronze", which, on the one hand, is quite convenient, but on the other hand, it may not always correspond to your vision. Service administrators categorize letters, focusing on what materials will potentially be of interest to recipients.

Delivery efficiency is: 99.9%

official site .

Smart Responder - great opportunities for mass mailings. (Updated: Service has been closed)

Smart Responder is a very popular domestic service focused on the needs of small and medium businesses. Known in Runet since 2002 as a useful tool for direct marketing. The analysis of the effectiveness of the mailing list is facilitated by the possibility of adding to letters and redirecting recipients to the specified site (after subscribing). (Updated: Service has been closed)

The free package allows you to interact with 1,000 subscribers by sending them 50,000 emails a month.

The design of the letters is quite simple - users can choose from only 10 ready-made templates. Database import from Microsoft files is available, API integration is possible, and interaction with some CRM systems is also possible.

Delivery efficiency is: 99.8%.

You can use the service by going to the official website.

MadMimi is an excellent business tool

MadMimi is an extremely simple and effective mailing list service. The main disadvantage is the small number of functions, which is compensated by the excellent free version. An important advantage for small and medium businesses will be operational technical support service.

The free version allows you to manage a database of 25,000 subscribers and send 12,500 emails a month. The design of messages is concise, there is a possibility to choose different shades for block templates.

Emails are optimized for mobile devices, there is API integration with some platforms for online stores, manual import of customer databases from Microsoft documents is possible.

Delivery efficiency is: (exact data not specified).

You can use the service by going to the official website.

Mailchimp - simple, fast, reliable

Mailchimp is a worthy favorite of the Russian Internet community. A nice interface and simple controls make it indispensable for mass sending mailing lists.

The main disadvantages can be considered the high cost of the paid version, as well as a possible language barrier when interacting with technical support (only English).

The free version is designed to send 12,000 emails per month and build a base of 2,000 subscribers. Personalization of mailings is carried out at a high level - in a matter of minutes you can create a nice design based on ready-made templates (more than a hundred interesting solutions). I am pleased with the ability to import the contact database (manually), the availability of API integration, as well as with various CRM systems and platforms for creating .

Delivery efficiency is: 96-99%

You can use the service by going to the official website.

GetResponse - perfect for reputation

GetResponse is the brainchild of Polish developers. The service will be useful for companies operating not only in the CIS, but also abroad. Technical support is provided in Russian, English and Polish.

Database import is possible (manually from Microsoft documents, automatic from Google services). The mail service has powerful internal analytics, which allows users to easily evaluate the effectiveness of mailings.

The free version is available within a month after registration.

Unfortunately, the "trial" package is very limited - you can create a very small database of recipients (up to 250 people). On the other hand, letters are designed extremely attractively due to a large number of extraordinary templates (more than 500 design varieties).

The effectiveness of email campaigns

Email newsletters are effective if they hit the target. Strive to reach the target audience and minimize the percentage of emails getting into spam? Follow the basic guidelines:

  1. Intriguing subject line. The title should be relevant to the essence of your offer and grab the reader's attention. Let's say moderate humor and "selling" chips. Do you constantly notify your customer or partner base about new changes? Try to come up with the most original names for each item.
  2. Intelligible content. Brevity is a must for email newsletters. The first two paragraphs of the letter should contain 60-80% of the main message. Would you like to convey more information? Add a larger attached file to the "selling" part.
  3. No extra investment. Avoid sending a large number of attachments. Ideally, their number should not exceed 2-3 documents (text and graphics). An interested client will find a way to contact you (remember to include up-to-date contact information). You should definitely not send archives by email - such letters are instantly sent to spam.

Using a Decent Email Service

Whether an email will reach the addressee by 30-40% depends on the quality of the service you have chosen. Especially when it comes to large-scale and frequent mailings. You should not get involved with "quarrelsome" mailing list services that, upon receiving several complaints about spam, arrange real quests for their customers (requests to reactivate a huge database of mailing addresses, blocking mailings until the complainants are given a written apology for spam, etc.)

  • high rates of disclosure of letters (compared to the total mass of ignored ones);
  • the frequency of transitions of addressees on the link indicated in the text (or the number of live calls);
  • minimum sending to spam.

However, proper writing of letters and cooperation with powerful email mailing services make the task much easier. Popular services show a very high delivery rate - from 98 to 99.5% of hits!