What is the main goal of social entrepreneurship. Social entrepreneurship - earn a good deed

Everything you do will come back a hundredfold, and especially good. Those who live according to this law try to share the received benefits, resources, and opportunities. Therefore, not so long ago, a massive insight happened in the field of business - you can not only help people in difficult situations, but also make money from it. As they say, you're good, and we're good.

For those who first encountered this concept, it may seem that we are talking about making money on someone else's misfortune. But this is not so: socially oriented entrepreneurship has a charitable connotation in the first place, and already generates income in the second place.

The essence of social entrepreneurship lies in the independence of the philanthropist from someone else's kindness, his independence and the ability to engage in humanitarian activities, having his own financial base under his feet.

What is social entrepreneurship?

Social entrepreneurship is a kind of business where the main idea is to solve social problems and help people. Unlike pure charity, the idea of self-sufficiency and profitability of the project is important here. Researchers identify several features of a social business that allow it to be called such:

social orientation (resolution or relief of people's problems);
the novelty of the approach (since the old methods usually offered by the state do not work, new solutions must be sought);
replicability (the ability to transfer experience to other entrepreneurs in the country and even around the world);
self-sufficiency (the ability to work without sponsorship);
profitability (in order for the business to develop and its owner to eat, the project must bring money).

This concept appeared not so long ago and has been actively used in the world for only three decades, but its beginnings can be traced back in the mists of time. Philanthropists periodically appeared in different countries, bringing elements of business into charity and vice versa. So, one can recall Florence Nightingale, who founded a nursing school on the British island in the 19th century and developed new standards for their work.

Social entrepreneurship in Russia began to “peck” at the turn of the 19th and 20th centuries, but then a revolution happened and its development was suspended in anticipation of a better time. In recent decades, social business has been gaining momentum, and in the last year it has become especially popular. We can say that in the business environment, he is now experiencing a real boom.

Types of social entrepreneurship

We can distinguish the following types of social entrepreneurship by target orientation:

improvement of the ecological situation;
helping people going through difficult times;
employment of the disabled;
useful leisure;
child development;
rehabilitation after psychological and physical injuries.

Ideas for social entrepreneurship

There are a huge number of ideas for social entrepreneurship, and some of them are quite unexpected. This niche is so new that it allows endless experimentation. The main thing is not to flirt and not to forget about the key component - the benefits for people. Here we will look at the most common and already tested ideas in practice.

Ecological packaging. It takes up to two hundred years for an ordinary plastic bag to decompose. And remember how many bags of kefir, juice, frozen vegetables and sausages we carry every day in a garbage (again) bag! All these package mountains will grace our planet for decades if we don't stop. The manufacturers of eco-packaging also thought the same, deciding to use fundamentally different materials for this purpose. In principle, nothing new - most eco-friendly packaging consists of paper and cardboard. They decompose in just two years - much faster than polyethylene. So far, not all products have learned how to pack eco-friendly - for example, a replacement for plastic bottles has not yet been found. However, this is a breakthrough.
Recycling of plastic. Mankind annually consumes a huge amount of plastic products - bags, bottles, cans, films, boxes, etc. This problem concerns not only environmental pollution, but also the total consumption of resources. After all, while we throw tons of bottles into the landfill, enterprises use the same amount of material to produce new ones. So why not kill two birds with one stone? Plastic waste can be used to make new packaging, bristles for brushes, building materials and much more.
Rural tourism. This entertainment is quite popular today among residents of megacities. Many townspeople have already forgotten what an ordinary cow looks like and what trees potatoes grow on. For them, going to a remote village is a whole adventure. They are even willing to pay to help a rural grandmother dig a garden, milk goats and collect eggs in a chicken coop. Fresh air and occupational therapy have a beneficial effect on the psyche; at the same time, such tourism contributes to the development of villages where it is common.
Educational computer games for children. Children love to play on various gadgets, and the field of game development is quite lucrative. So why not combine business with pleasure? In the form of a game, you can learn languages and school subjects, master the ten-finger set. With the help of computer games, social learning can also be carried out, modeling the behavior of characters so that children acquire useful skills for interacting with society.
Children's development center or kindergarten. Another type of social business that helps children develop their abilities. By the way, such a center can be combined with a private kindergarten, thereby helping parents free up time for work. Not everyone can arrange a child in the garden on time because of the long queues, and the quality of child care there is not so hot. A private kindergarten for 10-15 children is in many cases preferable - it is easier for caregivers to keep track of fewer children, such kindergartens are better equipped, higher requirements are placed on staff, and the development program always keeps up with the times. True, there is more pay, but it's worth it.
Healthy lifestyle club. Many people dream of becoming slim, beautiful, eating right, running in the morning and hiking in the summer. But doing it alone is boring. So why not create an organization in which participants for a certain amount of money will be united in groups, advised, motivated, and held classes?
Crowdfunding (collective financing of projects). On the Internet, you can find platforms where business financing is carried out according to the principle “from the world by thread”. Those who want to implement their idea present it on the page, and those who are interested deposit as much as they can afford into the account. This is how good and useful startups rise to their feet. It is noteworthy that most of them concern culture, art, journalism, cinema and the same social entrepreneurship.
Training, retraining and employment of people who find themselves in a difficult life situation. Many categories of our fellow citizens fall under this concept - people who have recently been released from prisons, single mothers, women who have experienced domestic violence, those who are undergoing the rehabilitation process after getting rid of drug and alcohol addiction, and the disabled. It is difficult for them to find work. For them, you can open training courses for simple professions and open a company where only people with a difficult fate are recruited. Benefits for an entrepreneur? Those who have received a second chance are, for the most part, diligent and diligent, hold on tightly to the workplace and at the same time do not require a large salary.
A dating club for single people. After 30 years, it is already more difficult to make acquaintances and fall in love. But everyone wants warmth and love, regardless of age - both at 40 and at 70. Therefore, any organization that helps the older generation find each other will be in demand. It can be a search agency for a soul mate, and a club of interests, and “speed dating”, and dances for those who are a little over 20.

As you can see, you can do good for your own benefit. It's nice that the social component in entrepreneurship is becoming more and more, many businessmen are pouring into philanthropy. Even "ordinary" firms do not stand aside - some donate part of their income to charity, others make discounts on their products for the poor, and others conduct charity events. It's good when good deeds are popular: this is exactly the case when being fashionable is necessary and even necessary.

Today I want to consider a separate line of business - social entrepreneurship or social entrepreneurship. After reading this article, you will learn what is meant by these concepts, as well as what are the main types of social entrepreneurship that you can currently do. Who knows, maybe you will become a new social entrepreneur.

In the capitalist society in which we all live, the capital owner will always be in the best position - the one who has the capital. Now capital owners are called differently: investor, businessman, entrepreneur. But the attitude towards them on the part of other people (who are the majority) often continues to be negative: they say that they are only for their own sake, but no one thinks about us. In fact, this is not entirely true, since it is based on business and investment, goods and services are created, jobs are created, development is taking place ... Many simply do not understand this.

However, there are always options for doing business, which the vast majority of people will perceive positively and support in every possible way. Now all such options are united by one common term - social entrepreneurship. What it is?

The essence of social entrepreneurship.

Social entrepreneurship or socially oriented entrepreneurship, social business is a line of business in which the key business idea is the solution of any important social problems, it is a combination of making money and helping people, this is a business that is positively perceived by society and receives significant support from it .

The following features of social entrepreneurship can be distinguished:

Social orientation(Solving certain problems of society as a whole or specific sections of people).
Innovation(Not always, but very often, social business is associated with the introduction of some kind of innovation, since the old methods / forms no longer bring the desired effect).
Rapid spread of ideas(As a rule, social entrepreneurship is the adoption of the experience of businessmen from other cities or even countries. Successful social business ideas spread very quickly).
Self-sufficiency and profitability(Social business must do without any charitable assistance and bring profit to its owner, otherwise the whole essence of doing business is lost. This is business, not).

The concept of "social entrepreneurship" appeared relatively recently: in developed countries - 20-30 years ago, in our country - literally in the last decade. At the same time, some of his inclinations could be observed for a long time: famous philanthropist businessmen often introduced socially oriented elements into their business.

Story

The terms "social entrepreneurship" social entrepreneurship) and "social entrepreneur" (eng. social entrepreneur) are first mentioned in the 1960s in the English-language literature on social change. They became widely used in the 1980s, in part through the efforts of Bill Drayton, founder of Ashoka: Innovators for the Public, and Charles Leadbeater. In 1950-1990, Michael Young played a big role in the development of social entrepreneurship. Harvard professor Daniel Bell has called Young "the world's most successful social entrepreneur" due to his role in building over 60 organizations around the world, including several Schools of Social Enterprise in the UK. Another notable British social entrepreneur is Lord Mawson MBE. Andrew Mawson received a peerage in 2007 for his work in economic and social renewal and urban improvement. He is the author of The Social Entrepreneur and the CEO of Andrew Mawson & Associates. Andrew Mawson Partnerships), which is engaged in the dissemination of his experience.

Although the term "social entrepreneurship" is relatively new, the phenomenon itself has a long history. Examples of social entrepreneurship include Florence Nightingale, founder of the UK's first nursing school, who developed and promoted progressive nursing standards; Robert Owen, founder of the cooperative movement; Vinobu Bhave (विनोबा भावे, Vinoba Bhave), founder of the Indian Bhoodan movement. In the nineteenth and twentieth centuries, some of the most successful social entrepreneurs contributed to the spread of innovations whose usefulness was so highly valued that they were implemented nationally with the support of the state or business.

In Russia, social entrepreneurship appeared at the turn of the 19th-20th centuries. An example of social entrepreneurship is the House of Diligence, founded by Father John of Kronstadt. Here, everyone in need (from single mothers to the homeless) could find a job, receive shelter and care. The idea of houses of industriousness subsequently spread throughout Russia.

Social entrepreneurship today

One well-known contemporary social entrepreneur is the 2006 Nobel Peace Prize winner Muhammad Yunus, founder and manager of the Grameen Bank and its associated social venture group. The activities of M. Yunus and the Grameen Bank are an example of an important feature of modern social entrepreneurship: the implementation of social tasks using business principles often brings great success. In some countries, including Bangladesh and to a lesser extent the United States, social entrepreneurs take on tasks that the state, which plays a limited role, does not take on. In other countries, in particular in Europe and South America, they work quite closely together with government organizations, both at the national and local levels.

Russia

In Russia, the first and until now the main fund to support social entrepreneurship has become the Fund for Regional Social Programs “Our Future”, a private fund of businessman Vagit Alekperov. The Fund holds the All-Russian competition of projects in the field of social entrepreneurship and issues long-term interest-free loans to entrepreneurs, helps start-up entrepreneurs by offering them services for preparing a business plan, legal and accounting services, the opportunity to rent a micro-office (Our Future consulting and outsourcing centers operate in 6 cities : Astrakhan, Arkhangelsk, Volgograd, Kaliningrad, Nizhny Novgorod, Perm). Over the 5 years of its activity, the Fund has provided support to 74 social entrepreneurs for a total amount of about 150 million rubles. The Fund actively cooperates with the Agency for Strategic Initiatives and the Ministry of Economic Development of the Russian Federation on legislative initiatives and measures to stimulate the development of social entrepreneurship in Russia. The Our Future Foundation created the first 2 Internet resources in Russia entirely dedicated to social entrepreneurship: the New Business: Social Entrepreneurship portal and the Bank of Social Ideas portal.

Also in Russia there is the Russian Microfinance Center (RMC), which was established in 2002. RMC President Mikhail Mamuta considers that one of the RMC's main tasks is to support social businesses and socially oriented NGOs, both through public initiatives (creation of the Council for the Development of Social Business at the Chamber of Commerce and Industry of the Russian Federation) and through specific projects together with Russian and international partners (for example, Grameen Creative Lab, Yunus Center and Yunus Social Business).

Social entrepreneurship project competitions in Russia are also held by the Reach for Change Charitable Foundation (representative office in Russia opened in December 2011), as well as the Interregional Public Organization (IPO) Achievements of the Young. The latter is holding a “Relay race of social innovations”, focused on work with schoolchildren and students.

Social entrepreneurs in Russia today are divided into three categories. First - representatives of specialized enterprises(for example, enterprises working with the visually or hearing impaired), which were modernized after perestroika and became commercial organizations (for example, Volgograd enterprises for the visually impaired - Etalon for the production of lids for canning and Luch, which produces household paper products : napkins, toilet paper). An example from the second category - non-profit and charitable organizations, embarked on a commercial footing. Most of them are in Russia. The Nadezhda Charitable Foundation operates in St. Petersburg, which produces rehabilitation equipment for the elderly, the disabled, and people who have suffered a serious injury. "Nadezhda" signed an agreement with the Social Insurance Fund and all products - strollers, crutches, etc. - people receive free of charge by providing medical certificates about the need to purchase rehabilitation equipment for medical reasons. "Nadezhda" also opened a paid rental point that provides rehabilitation equipment for the period of collecting certificates (after the necessary certificates are collected, the rental cost is returned to the client). In Rybinsk, the women's society of social support "Woman, Personality, Society" works with low-income mothers with many children and, under it, the "Merry Felt" workshop, which produces felt toys, jewelry and other art products. In Tula, an example of social entrepreneurship is the Berezen household services salon - here, in a social hairdressing salon, a photo workshop or an atelier for tailoring and repairing clothes, a shoe repair shop, citizens are served by people with disabilities. For large families, the disabled, pensioners and low-income citizens who come to the salon, the prices for services are provided at a discount. The most advanced category of social entrepreneurs - representatives of small business, new business, whose goal is not profit, but a methodical solution to the problems of socially unprotected categories of citizens. Dospekhi LLC is successfully operating in Moscow - an organization engaged in the production of an orthopedic system that allows people with injuries or diseases of the spine that have led to paralysis of the legs to move independently. In Yekaterinburg, the Scientific and Social Center Elfo LLC is engaged in the psychological and physical rehabilitation of children with the help of hippotherapy.

Great Britain

In 2002, seven leading UK not-for-profit organizations founded UnLtd, a Public Entrepreneurs Fund with £100 million in capital to invest in social entrepreneurship in the UK. UnLtd provides individuals with grants and hands-on support in the form of training and networking opportunities useful for local projects. One of the fund's divisions is UnLtd Research, which is rapidly becoming the world's leading center for collecting, analyzing and disseminating information on social entrepreneurship.

Another British association of various social initiatives, as well as regional and national organizations that support social entrepreneurship, is the Social Entrepreneurship Coalition (eng. Social Enterprise Coalition) .

Ukraine

In recent years, social entrepreneurship in Ukraine has become increasingly popular among public organizations as an effective mechanism for solving local social and economic problems of territorial communities. Since October 2010, on the basis of the SESP Association, the Social Entrepreneurship Support Center has been operating. The center was created with the financial support of the Eastern Europe Foundation under the Social Entrepreneurship Development program, which is a joint initiative of the Eastern Europe Foundation, the British Council in Ukraine, PricewaterhouseCoopers in Ukraine and Erste Bank. The Center acts as a platform for the accumulation of knowledge, successful experience, a kind of mechanism for promoting the idea of social entrepreneurship at the regional level and a platform for communication and exchange of knowledge and experience for social enterprises and social entrepreneurship support structures.

In Odessa, there is a public organization "Road to Home", within the framework of which a newspaper for the poor is published, and also shops for tailoring work. Association “Mir. Beauty. Culture.» creates jobs throughout Ukraine for low-income women in a crisis situation. Thanks to the work at the enterprise, they acquire economic independence. In Zhytomyr, a workshop for the manufacture of metal products (lattices, gates, etc.) operates at the Samaritan Mission in Ukraine public organization. The movement of social entrepreneurs in Ukraine exceeds 700 enterprises throughout the country.

India

There are also commercial organizations that solve social problems. One example is SKS Microfinance, founded by former McKinsey employee Vikram Akula. This company is engaged in microfinance in the villages of the Indian state of Andhra Pradesh, and its activities have significantly improved the economic situation of many women from the poorest segments of the population.

Other examples

There is an ongoing debate about who exactly can be considered a social entrepreneur. Some feel that the term should only refer to the founders of organizations whose main source of income comes from the fees of their clients. Others include in this concept those who perform work under government contracts, while others add here organizations that rely primarily on grants and donations. No immediate consensus is expected on this issue.

Currently, non-profit and non-governmental organizations, foundations, governments and individuals support, fund and advise social entrepreneurs around the world. There are more and more higher education programs for social entrepreneurs.

Organizations such as Ashoka: Innovation for Society, Skoll Foundation, Omidyar Network, Schwab Foundation for Social Entrepreneurship, Canadian Social Entrepreneurship Foundation, New Profit Inc. , Echoing Green are busy searching around the world for people whose activities significantly change society, but so far do not have sufficient funds. The Foundation for Regional Social Programs "Our Future", established in 2007 on the initiative of Vagit Alekperov, is looking for and supporting social entrepreneurs in Russia. The information and analytical portal “New Business: Social Entrepreneurship”, a project of the Foundation, informs about events in the world of social entrepreneurship and promotes the term “social entrepreneurship” in Russia. Ashoka's program "Change the World" Changemakers) uses the Internet to organize a kind of competition, which results in communities that solve pressing problems. In North America, organizations tend to support outstanding individuals, while in Asia and Europe there is more emphasis on the interaction of social entrepreneurs with organizations, individuals and social movements.

Youth social entrepreneurship is becoming more widespread as a method of involving young people in solving social problems. Youth organizations and programs support these efforts through a variety of incentives. An example is The Foundation for Young Australians' Young Social Pioneers program in Australia, which invests in young people's initiatives that bring positive change to society.

Fast Company Magazine publishes each year a list of the 45 Best Social Entrepreneurs of the Year, which the magazine names organizations that "use the discipline of the corporate world to solve complex social problems."

additional literature

Craig Darden-Phillips, "Your Chance to Change the World. A Practical Guide to Social Entrepreneurship." Craig Dearden-Phillips, "Your Chance to Change the World. The No-fibbing Guide to Social Entrepreneurship", Albina Publisher, M. 2012. ISBN 978-5-9614-1826-2 .

Notes

Links

Publications/Blogs/Portals

Portal New Business: Social Entrepreneurship
Magazine Innovations: Technology|Governance|Globalization MIT Press
Social Enterprise Reporter Portal - innovative business solutions for social entrepreneurs
Blog Socialentre about social entrepreneurship in Russia.
The A Developed World blog is a story about the world's social entrepreneurs.
Nobel laureate Muhammad Yunus: "We give people money to change the world." "New Newspaper"
"Social Entrepreneur-2005": join us! "Mirror of the Week"

Documentaries

Social entrepreneurship in Russia (unavailable link)
"Nadezhda" - Charitable Foundation for Assistance to the Disabled and the Elderly (unavailable link)
Berezen - Tula Center for Social Rehabilitation of the Disabled (unavailable link)
"Merry felt" - a workshop at the Women's Society for Social Support "Woman, Personality, Society" (unavailable link)
Uncommon Heroes: Short film series profiling social entrepreneurs, Skoll Foundation
Social Entrepreneurship Series: A film series profiling the global greats of social entrepreneurship Ashoka: Innovators for the Public
Frontline/World Social Entrepreneurs Stories, social entrepreneur documentaries, PBS Frontline/World online

Organizations

Wikimedia Foundation. 2010 .

A new type of small business, not aimed only at making a profit - social business. However, this type of business also makes a profit, no matter how paradoxical it sounds. And this profit is not traditional, but is created by solving social problems through helping society in matters of more efficient functioning.

Social business - responsibility

To date, interest in social business in the circles of small entrepreneurs has increased significantly. But most businessmen still believe that this activity is aimed only at those citizens who are forced to use social benefits and cannot afford the purchase of quality goods and services.

Social business is a niche between charitable activities and entrepreneurship, the purpose of which is to maximize profits.

The protracted crisis made adjustments to the understanding of the principles of building a business. Today, there are many who took out a loan yesterday and were confident in their abilities, today they have begun to avoid repaying their debt to banks in every possible way.

Credit means trust. In this case, it is a trust relationship between the bank and the borrower. But trusting relationships and preliminary agreements on the conditions for repaying the debt suddenly turned out to be impossible. Thus, the entire banking business was under threat.

In such a situation, the interest of banks begins to shift towards those clients for whom, first of all, the ethical principle of doing business is important. It is these customers who become the target audience for lending.

The current situation makes it necessary to develop business projects that aim not at momentary financial profit, but at responsibility in solving social issues.

Agricultural social business project

In the recent Soviet past, it was the norm for chairmen of collective farms to create conditions for attracting young specialists to work at their enterprise.

For this, houses were built, infrastructure was developed in the countryside. With the collapse of the USSR, this practice has become a thing of the past. But to date, entrepreneurs have already appeared in Russia who acquire agricultural land, special equipment and technologies, and then attract representatives of vulnerable segments of the population to work.

These are children from low-income families, former prisoners, whom most enterprises and organizations do not want to hire.

And socially oriented businessmen create favorable conditions for this category of citizens.

In the same way, entrepreneurs organize their small businesses in the depressed regions of Russia, from where young people are forced to leave in search of work and favorable living conditions.

Which social business project to choose

Family business
This type of business helps mothers with many children, mothers raising children on their own in matters of employment. Often, it is simply not possible for such women to find a well-paid job with a tight work schedule.

The advantages of a family social business are that all family members can take an active part in its development.

An example of a business for mothers of many children is a small successful enterprise for the production of souvenirs and toys from felt. This enterprise employs not only mothers with many children, but also single mothers, and the products are in great demand.

Business for the disabled
One example of a socially oriented business for the disabled is a massage parlor in one of the southern regions of Russia, where blind and visually impaired massage therapists with medical education work. By the way, the Kislovodsk Medical College is engaged in the training of visually impaired specialists.

Social tourism
There is a large part of the population in Russia that cannot afford to go on a tourist trip. Therefore, government agencies have thought about financing businessmen who are ready to engage in the tourism business for pensioners, low-income families, students and people with disabilities.

Considered primarily domestic tourism. This will allow developing the infrastructure of many cities and regions of Russia. Competition in this area is still minimal.

Business for the benefit of society
Infrastructure in most Russian cities and regions is practically non-existent. This is a great opportunity to carve out a niche. There are already profitable projects for landscaping, recycling, organizing economy-class laundries, youth leisure, and creating cafes with entertainment centers.

How to start a social business

Social entrepreneurship appeared in Europe and the USA about 30 years ago. In the UK, more than 70% of entrepreneurs consider their business to be socially oriented.

In this European country, this type of business is 2% of GDP.

In Russia today, too, there are many social business projects that are successfully developing.

Social business makes it possible to make a profit and not stop activities after the money has run out, as happens in charitable organizations. Social entrepreneurship allows a person to independently solve their problems and not rely on the expectation that someone will give all the benefits for free.

In order to start a social business, entrepreneurs receive a loan that must be repaid. This also distinguishes social entrepreneurship from charity.

Based on foreign experience, fairly clear criteria for determining social business have been developed.

a) He must solve a social problem, the importance of which must be justified in order to receive funding.

b) Self-sufficiency. The proof is a well-thought-out business plan. In order to teach the intricacies of its writing, expert professionals and business coaches are attracted by special services. They also give an opinion on the profitability of the social project and its relevance. The result of the business should be the financial sustainability of the project.

c) The social project must be applicable in different regions of Russia.

Social Business Schools

In the context of the global financial crisis and growing unemployment, especially among young people, interest in social business is growing in all countries of the world.

In this regard, the city of Leksand (Sweden) regularly hosts a global summit, in which the International Labor Organization takes part. At the summit, social projects are presented and discussed, the purpose of which is to create jobs that contribute to the organization and development of entrepreneurship among young people.

There are many people all over the world who are capable of entrepreneurial activity. However, for various reasons, not all of them have enough knowledge to organize a business. Specially designed programs help them to master the basics of entrepreneurship, which provide training in business theory, accounting, and tax reporting. But priority is given to the development of practical skills.

For example, one large energy company, together with a bank, organized training for those wishing to start their own business. At the end of the course, students submit their business plans to the experts, and specialists choose the most promising among them and finance them.

Another example is Brazil. There are no state educational institutions where professional chefs would be trained. Training in this profession is only paid and very expensive.

One of the chefs decided to implement his social business project to train young people and housewives in food entrepreneurship.

After graduating from the school of cooks, young people find jobs in cafes and restaurants, and housewives get the opportunity to take out a loan and organize their own business.

Preference is given to catering or catering services. The project was not only successful, but also replicated for other countries.

Prospects for social business

social business is not only profitable, but also self-sustaining business. In addition, many successful social entrepreneurs eventually begin to provide the opportunity to use the fruits of their achievements for a fee to those who can afford it.

To date, entrepreneurs are beginning to appear in Russia, whose goal is not to make crazy profits, but the social orientation of business.

Such businessmen are convinced that the main thing is to enable people to work, earn money and live with dignity.

In European countries, it is prestigious to be the owner of a social business. Gradually, this trend is beginning to gain momentum in our country.

Do everything in your power to make other people's lives a little better.

Claude Denson Pepper

FIRST PERSON

“The concept of social entrepreneurship was formed in Russia not so long ago, but social entrepreneurs have probably always existed. Even though they weren't named. Today, these are people who embody the brightest dreams and talents, realize the desire to change the world for the better, in other words, they create a business with a human face. It is no coincidence that they are called agents of change in the social sector.

Make money or do good? Be an entrepreneur or help the weak? All of these questions are wrong because they make public service and effective entrepreneurship incompatible. The mass movement of social entrepreneurship around the world proves with its examples that it is possible to combine both.

Of course, much in social entrepreneurship rests, first of all, on the enthusiasm and creative energy of people interested in their business. For this purpose, on the basis of the NP "Agency for Urban Development", established by Severstal and the mayor's office of Cherepovets, the Department of Economic Development of the Region was created "Regional Center for Innovations in the Social Sphere"- a unique platform where social entrepreneurs can receive free accounting, legal, financial and economic support and promotion. The School of Social Entrepreneurship has also been opened on the basis of the CISS, the main task of which is to teach everyone who wants to develop their own social business.

You may also want to discover a new world of such a phenomenon as social entrepreneurship, where, by combining help and profit, insecurity and profit, noble business ideas are transformed into a successful entrepreneurial project, and we will help you with this.”

A LITTLE ABOUT SOCIAL ENTREPRENEURSHIP

⇒ Social business is a solution to urgent problems of society + a successful independent business + an innovative approach.

⇒ Social entrepreneurship is an activity aimed at solving or mitigating a social problem, which is based on an entrepreneurial model.

providing employment for disabled people, elderly citizens, people in difficult life situations, women with children under the age of 7, orphans, graduates of orphanages, as well as people released from places of deprivation of liberty
providing services in the following areas:
promotion of vocational guidance and employment, including promotion of employment and self-employment of persons belonging to socially vulnerable groups of citizens;
social services for persons belonging to socially vulnerable groups of citizens and families with children in the field of health care, physical culture and mass sports, conducting classes in children's
and youth circles, sections, studios;
organization of social tourism - only in terms of excursion and educational tours for persons belonging to socially unprotected groups of citizens;
assistance to victims of natural disasters, environmental, man-made or other disasters, social, national, religious conflicts, refugees and internally displaced persons;
production and (or) sale of medical equipment, prosthetic and orthopedic products, as well as technical means, including motor vehicles, materials that can be used exclusively for the prevention of disability or the rehabilitation of people with disabilities;
provision of cultural and educational activities (museums, theaters, studio schools, musical institutions, creative workshops);
provision of educational services to persons related to
to socially unprotected groups of citizens;
facilitating the involvement in socially active activities of persons belonging to socially vulnerable groups of citizens, as well as persons released from places of deprivation of liberty for 2 (two) years and persons suffering from drug addiction and alcoholism.

(Extract from the Order of the Ministry of Economic Development of the Russian Federation No. 167 of 03/25/2015)

DIRECTIONS OF SOCIAL ENTREPRENEURSHIP

There is no clear classification by type of activity, but if we analyze what types of social businesses are being launched today, we can identify several areas.

Provision of health care services

Example: surgical medical center "Hippocrates" (Cherepovets) - the only private center in the city that provides surgical medical services). A network of multifunctional medical centers "Panacea", operating on an integrated system that guarantees not only the diagnosis and treatment, but also the prevention of various diseases.

Creation of services that the state cannot provide in full.

Example:educational center "Rostok" (Cherepovets), which implements inclusive educational programs for children. Children with disabilities are educated free of charge. Mary Poppins Household Services Agency. The company round-the-clock provides a range of popular social services: cleaning and domestic services, nannies - educators, nurses for the seriously ill, the elderly and people with disabilities.

Covering the needs of territories in the field of preschool education

Example: h Private kindergarten "Mustache Nurse" (Vologda), private kindergarten "Magpie-Crow" (Cherepovets) - the only private kindergarten in the city that has an educational license.

Providing unique services

Example:social taxi (Vologda); Cherepovets Development Center "Sunshine" is an educational institution for children suffering from autism spectrum disorders, Down's syndrome, delayed speech and psychoverbal development.

Solving the problem of employment of disabled people, mothers with children under 3 years old, people in difficult life situations

Example: the Cherepovets garment factory "100 clothes" employs people with disabilities, mothers with many children, single mothers.

Development of the territory and focus on the development of the local community

Example:private music school "Master class" (Cherepovets) is the first private educational institution of culture in the Vologda region; museum of discoveries and inventions "Eureka" (Vologda), among the interactive exhibits of the museum are the world of mirror and optical illusions, aircraft cockpits, the captain's cabin, a collection of holograms, a giant kaleidoscope and much more.