Time passes day by day. Unusual designer calendars

Original calendars

A calendar with a logo is a reliable marketing ploy for a company. Quarterly, tabletop, wall: strict rectangles with bright images, calendar grid and logo.

Be trendy! The company's original corporate calendar will be remembered much better and will create strong positive associations with the brand: magnetic calendars, die-cut calendars, with blocks for notes and unusual headings - there are a huge number of options.

Calendar with a voluminous header

Do you want to surprise with a 3D effect? We recommend ordering with an unusual voluminous hat. For example, with a multilayer structure made of die-cut elements, which ends with a figure on a spring. Our designers will develop an exclusive calendar header for you according to your requests. A stylish choice for a dynamic company!

Calendar with an additional element on the header

The header of the quarterly calendar can be supplemented with a die-cut element from any suitable material. This element can also be placed on a picollo: this will add interactivity to the calendar.

Metal calendar

The metal base is what you need for a desk calendar. Durable and stylish, it reminds you that you can always be confident in your company. We recommend supplementing this branded magnetic calendar with a cursor ring.

Calendar with interchangeable headings

One hat for all 12 months is boring! Let your company's quarterly calendar change with each season or even month. A stylish solution is a die-cut frame with interchangeable caps included, with which each owner of the calendar will be able to participate in its design.

Calendar with balloons

Without a calendar, we would not know what we have today: yesterday, today or tomorrow.

Przekruj, Polish weekly.

In their desire to decorate our lives, designers are able to turn any, even the most ordinary, object into an exquisite interior decoration.

Ordinary calendars also did not escape this fate. I bring to your attention the most original solutions in this area.

EDIBLE CALENDARS

Condensed milk calendar

Ukrainian agency EventBrand made a calendar in the form of 12 cans of condensed milk.

Unusual calendars

The set includes a bottle opener and a set of spoons. On each jar, in addition to the calendar grid, there is an illustration of a cow, representing one unusual holiday every month. Among them: Bob Marley Day (February), International Pi Day (March), International Blonde Day (May), Dalai Lama's Birthday (July), Antarctic Independence Day (August), Contraception Day (September), etc. .

Stew-calendar

Unusual calendars

Apple calendar

Each month in this calendar is presented in the form of a transparent tube made of plexiglass, which does not transmit UV light and prevents spoilage of the product, which must be filled with apples (the number of apples is equal to the number of days in the month).

Unusual calendars

Every day you need to eat one apple from the lower end of the tube. Thus, the remaining apples will roll down and “open” the current date. Using such a calendar, you will not only know the current date, but also replenish your body with vitamins.

Chocolate calendar

There are several variations of this calendar:

Unusual calendars

12 chocolate bars in individual packages. The calendar is printed on the packaging itself, rather than on the chocolate, along with minimalist illustrations symbolizing one of the months.

Unusual calendars

We break off a new piece every day of the month and eat it.

Unusual calendars

- The Christmas tree is lined with chocolate candies and this is the so-called Countdown Candy Calendar - a type of calendar popular in the West that counts down to the desired day. When the last piece of candy is eaten, it will be Christmas.

Multivitamin calendar

Unusual calendars

Every day we eat a vitamin and open the date. Idea by Dominic Wilcox.

Tea calendar

Unusual calendars

New variety every day. In a small box in the shape of a kitchen chair, a “ribbon” of bags with a date is rolled up - for example, on Thursday, July 25, you drink green tea with rose, and on Monday, December 16, black and orange. Only the month and day are indicated on the gray rectangles - what type of tea and from what country will be in your mug will only become clear when you pour boiling water over the faceless bag. The idea of ​​Cho Hee Ha.

CALENDARS FOR THE YEAR

Circular calendar

Unusual calendars

It was created by Finnish design studio Pulse297. Each month in the calendar is highlighted by its own color (warm months - bright colors, cold months - dark), and the days of the week are arranged radially: Monday is further from the center than the others, and Sunday is closer. The year and week numbers are indicated on the inside of the ring.

Snake Calendar

Unusual calendars

Calendar boxes

Unusual calendars

Nested one inside the other, boxes of different colors take up very little space. They come in different colors and add a lot of life to your desktop.

Calendar poster

Unusual calendars

The largest wall calendar in the world. Simply changing the color of the page every month, the calendar became an original element of interior design in the office and home of the manufacturer’s partners and potential clients.

Calendar-wallpaper

Unusual calendars

Created for those who are not used to splurging on small things and, moreover, are looking for new wallpaper for their hallway.

Cardboard calendar

Unusual calendars

Made in the form of a long card with perforation. Every day you “squeeze out” the past date, every month you tear off an already unnecessary field.

Round calendar sticker

Unusual calendars

Each sticker, about 5 cm in diameter, contains the names of all the months and the numbers from 1 to 31. Thus, they can be used for many uses.

Washable calendar

Unusual calendars

Instead of crossing out days, in this calendar they need to be erased, as, for example, is done in lottery tickets. This way, it becomes more clear how the month and year are passing, and how many days are left.

Lottery calendar

Unusual calendars

It has the same principle, but the dates do not disappear without a trace - underneath they contain jokes, advice, funny pictures, puzzles, riddles, Internet links and calendar reflections about life, friendship and love. And all this is not just like that, but in accordance with the historical moment, in the context of a specific day. At the bottom there is a magnetic strip with a 5-kopeck coin to make it easier to erase the protective layers.

Calendar for pyromaniac philosophers

Unusual calendars

The idea of ​​the calendar belongs to the Ukrainian design studio of Yuri Gutsulyak.

Celebrate every evening by burning one match-day from the calendar and think about how quickly time burns...

Calendar - shredder

Unusual calendars

The meaning of the calendar is similar to the previous one, only its implementation is more technological.

If you go on vacation, then when you return, under the calendar you can find a large pile of cut-up tape from days gone by, since it does not specifically provide an on/off button. Once started, it doesn't stop.

Calendar scarf

Unusual calendars

Created by German designer Patrick Frey. You unravel each passing day, leaving a skein of thread on the floor and an ever-shrinking piece of material on the wall.

Calendar "Blinds"

Unusual calendars

It was invented by the Doberman agency for the Okna Rosta company. Each month in the calendar is located on its own lamella.

Ink calendar

Unusual calendars

Unlike most other calendars, this one is capable of independently marking the current day in the complete absence of high-tech devices. And the idea is simple - a special plate with embossed images of numbers is connected to a jar of ordinary ink. The ink gradually permeates the relief image of the numbers of the month at the rate of one day per day. This simple principle of how the calendar “works” was developed by designer Oscar Diaz.

Calendar for notes

Unusual calendars

The numbers of each month are shifted relative to the day of the week on which the first day of the first month falls. There is plenty of space left for notes between dates.

Unusual calendars

In the second option, the numbers of days in the year, dates and months are arranged around a circle, and places for notes are left inside the resulting circle.

Calendar “Piggy Bank of Better Days”

Unusual calendars

The block consists of 12 sheets with unique pictures on each. The sheets are perforated and dated. Sign the day you remember and put it in the piggy bank at the bottom of the calendar. And then on December 31st you will be able to look and remember how many bright days you have lived this year.

Bubble calendar

Unusual calendars

The calendar is the size of an advertising poster (122 cm x 46 cm) and consists of many bubbles (like in packaging film), each of which represents a specific day of the year. When a certain date comes, you need to pop the bubble corresponding to this date. The main thing is not to get carried away and blow up the entire calendar ahead of schedule.

Lawn calendar

Unusual calendars

Egg calendar

Unusual calendars

Made in the form of a set of Easter eggs with month calendars printed on them. This set will be a great souvenir.

Rolling pin calendar

Unusual calendars

Presented in two versions - with a calendar drawing applied to the designated kitchen utensils, and with dates carved on a wooden surface.

Unusual calendars

If you use this particular rolling pin when cooking, your calendar will be imprinted on the dough, which will certainly add originality to your baking.

Napkin calendar

Unusual calendars

Using a napkin every day, you will change the current date. However, designer Stas Aki did not take into account that if you need several napkins, you will throw off the calendar.

Pencil calendar

Unusual calendars

The set contains 12 pencils - one for each month, of different colors, with dates and days of the week printed on them. This calendar is suitable for those who draw or write a lot, since every day a new number will be “ground off”.

Autumn calendar

Unusual calendars

The calendar leaves resemble autumn leaves and, thanks to a special mechanism, the leaves are cut off automatically every day, thereby simulating leaf fall. Since in real life leaf fall usually occurs in the fall, the calendar is designed for the period from January 23 to December 21.

Spiral calendar

The ΣNTROPÍΔ calendar, created by Luis Pabon, has a spiral shape. The dates in the calendar are in order from the edge to the center. That is why the center indicates not the current year, but the next year, as the result of the end of the calendar. Each day of the month is preceded by a letter indicating the day of the week on which that date falls. Weekends and holidays are highlighted in orange.

Unusual calendars

Luis Pabon changed the calendar for the next year a little, painting each month in its own color, smoothly flowing from saturated to white starting from every Monday to Sunday.

Calendar - sticky tape

A multifunctional item that can be used not only as a self-adhesive tape, but also as a calendar, diary, organizer and planner.

Unusual calendars

The tape consists of two parts: the first one displays the dates of the month, and the second one displays the names of the days of the week. By arranging the two ribbons differently relative to each other, you can thereby obtain a calendar for any month of any year. In addition, the number tape has places for your notes, which you can write with the marker that also comes with the tape. This tape was developed by the design studio Laboratorium.

Smile calendar

Unusual calendars

It consists of a translucent sheet of the calendar itself and a set of happy and sad emoticons with which you can mark the past day and use them to create a picture of the year you have lived.

Calendar by Meatpixel

Unusual calendars

In addition to performing its main function, it also shows:

Moon phases

Solstice and equinox days (in calendars for 2007 and 2008)

Seasons (2010).

Mouse pad

Suitable for those who work a lot at the computer. This tear-off weekly calendar is designed as an 8" x 9.5" optical mouse pad.

Unusual calendars

Each of the 60 sheets of the weekly journal consists of five main “weekday” columns and three additional ones (for weekends, short entries for the next week and for random entries). At the beginning of a new week, you simply tear off the sheet with the entries that are no longer needed.

Air calendar

Unusual calendars

The balloon calendar was created by advertising agency High Advertising Thailand for Balloon AA. For one month in the calendar there is one ball of its own color, on which you can mark the necessary dates and events. You can draw directly on the ball with a marker to mark important dates and events. The box with balls also serves as a stand.

Calendar vase

Unusual calendars

This is a wall calendar with a small glass vase “built in”. Such a calendar will not only be functional, but will also decorate your office.

Unusual calendars

In spring, summer and autumn, you can insert a sprig of seasonal flowers, and in winter - beautiful leaves dried from the fall, or flowers grown in greenhouse conditions.

Vision test calendar

Unusual calendars

In this version, the calendar is combined with a poster for a vision test - the numbers in it gradually decrease in size vertically.

Wooden transformable calendar Inno Calendar

An interactive calendar that can also serve as a stand for office supplies. This calendar can stimulate creative thinking, or simply help maintain a good mood.

Unusual calendars

The calendar consists of nine wooden blocks with slots, reminiscent of elements of a children's construction set. By connecting these blocks, you can assemble various objects, such as a photo frame, a cup holder, a small pot of a houseplant or a stationery, and much more. If you use only the main blocks, then it will be just a calendar.

Star calendar

Unusual calendars

Twelve rays extend from the center of the calendar, corresponding to twelve months, and consisting of the numbers of the month. The largest numbers, arranged in a spiral, also correspond to the number of the month. Smaller white numbers mark Sundays.

The calendar was created by Krizan Design Studio.

Lewis Pabon Calendar

Unusual calendars

It is based on cyclic shifting as it also uses a common date grid for all 12 months. The names of the months are specially highlighted in different colors: this defines the start of the grid for a particular month with a colored line and determines the number of days in the month by underlining the desired numbers with the corresponding colors.

T-shirt calendar

Unusual calendars

The owner of the T-shirt is expected to use a marker to color over the days he wore it. Thus, by the end of the year, an individual design will be fully formed.

T-shirt calendar 2

Unusual calendars

This version of the T-shirt calendar was created by the Brazilian agency MatosGrey for the Leader clothing store. Each month on the calendar has its own unique style t-shirt. In addition, the calendar comes with three fabric pens that allow you to mark special dates.

108 Time Box

Unusual calendars

The calendar consists of a box with a roll of paper on which are printed monthly calendars for 9 years - each with a unique design.

This version of the calendar was created by Biaugust.

Smart calendar

Unusual calendars

Made from a single piece of wood, with sophisticated LED displays that turn on when a person approaches. This calendar will show not only the date and time, but also the weather outside the window.

Pen calendar

The idea of ​​combining a calendar with a pen is simple and at the same time ingenious. There are many options for implementing “calendar pens”:

1) draw a calendar for the year on the handle itself.

Unusual calendars

2) the calendar becomes “perpetual” if the date can be set by turning the necessary rings on the handle.

Unusual calendars

3) three cubes are added to the top of the handle, on the sides of which monthly calendars are depicted.

Unusual calendars

4) a retractable ribbon is added to the handle, which preserves the compactness of the handle without reducing the size of the calendar.

Unusual calendars

Stomping calendar

The calendar was created for Kimberly-Clark and its Huggies brand, aimed at children.

Unusual calendars

It reflects the idea of ​​two “baby feet” that imitate the steps of a baby, indicating the current and previous/next dates.

“PERPETUAL” CALENDARS

"Anno Domini"

Unusual calendars

The name of this calendar is translated from Latin as “year of the age of the Lord.” It was created by a designer named Stanley Ruiz and is shaped like a maple cross with the names of the days of the week and months and date numbers. To mark the date, insert the included nail pins into the appropriate holes.

Calendar jar

Unusual calendars

The dates, months and days of the week in this calendar are printed on a small change jar with three compartments. To set the date, combine the required values.

Sander Thielen Perpetual Calendar

The set includes a black sheet with slots reminiscent of a calculator screen, and several colored sheets with symbols that are incomprehensible at first glance, made in the same style.

Unusual calendars

To get a calendar for the current month, you need to fold two sheets (color behind black) and a list of dates will appear in front of you: weekends will have a lighter shade, and the month number will be white.

Mug calendar

Unusual calendars

Designer Takeshi Nishioka from Japan turned an ordinary mug into a calendar. The main thing is not to forget to put the pointer on the desired number in the evening.

The designers of the Segnetics organization went a little further and came up with a mug calendar that, unlike the previous one, can also indicate the days of the week. Although in reality it is more just a decorative thing than a real calendar.

Round calendar

Unusual calendars

Presented in the form of three circles - dates, months and days of the week. Rotate the circles a little every day, and you can forever adjust your calendar to the current year. This calendar can also become an extravagant decoration for your home or office.

Sticker calendar

Unusual calendars

Presented on office sticky notes as a series of numbers (1 and 2 are repeated) and days of the month. A very simple office calendar, it looks quite modest and does not require any special financial expenses.

Lens calendar

Unusual calendars

The calendar in the form of a camera lens was invented by the famous Indian photographer Sharad Haksar. In order to set the current date, you just need to rotate the necessary parts of the lens, as if you were adjusting the shutter speed, aperture or focus.

Tin calendar

Unusual calendars

This very stylish pewter desk calendar is handcrafted by artisans in northern Italy. To mark the date, place the included nails in the correct holes. A room thermometer is inserted into the middle of the plate. The calendar is available in desktop and wall versions.

Perpetual calendar

Unusual calendars

It consists of two wooden parts: the names of the days of the week are printed on the lower one, and the numbers of the month are printed on the upper one. Combine the number with the correct day of the week and get a calendar for that month.

In my opinion, this is an original, but not very convenient solution.

Calendar-accounts

Unusual calendars

Each spoke in the calendar corresponds to one month, and each knuckle corresponds to one day. To “mark” the past day, you need to move the corresponding domino from the right side to the left. The calendar is designed for one year, but in order to continue to use it, you just need to reassemble the knuckles on each of the knitting needles.

Calendar-clock

Unusual calendars

It was invented by designer Maxim Biryukov, who combined a calendar with a clock. The months, numbers and days of the week are arranged in a circle, with holiday marks. The large hand shows the current month and date, making a full revolution in 365 (in 2009) days, and the small one displays the day of the week and hour - it makes a full revolution in 7 days.

Auditory calendar

Unusual calendars

Each month and day in this calendar is represented by an ear. To set the current date, you need to connect the ear with the name of the month and the ear with the date using headphones.

Calendar of Eliazar Parra Cardenas

...allows you to determine which day of the week the desired date falls on.

Unusual calendars

At the top of the calendar are the following symbols:

.. - Monday

… - Tuesday

Thursday

Friday

Saturday

. - Sunday

The months are linked by quarter and are arranged from top to bottom from January to December.

Accordingly, the days of the week that are on the same horizontal line belong to one month.

For example, we need to find out what day of the week November 30th falls on. We find the number 30 on the calendar and rise to the 11th line, if we count from above (since November is the eleventh month). At the intersection of the column and row we need, there is a “.” symbol, which means November 30 will fall on a Sunday. The calendar depicted here is designed for the year 2008, but as soon as you “shift” the correspondence of the signs and days of the week, everything will fall into place again.

A wide variety of, sometimes extremely unexpected, objects are suitable for counting days and months. A wide variety of objects as media, luxurious design, ingenious ideas for content, interaction with the calendar and illustrating the course of days, unusual grids - all this is in the selection of the most unusual and creative calendars.

Ball calendar

Do you need an address folder? We offer high-quality, durable and easy-to-use address folders, as well as universal and individual ones, made to order.

Magnetic calendar

Football calendar

Apple calendar

Calendar "Matches"

Anti-crisis calendar "Stew"

Lawn calendar

Ink calendar

Sausage calendar

Onion calendar

Win-win calendar

Calendar-wallpaper

Calendar with flying leaves

Calendar-dormitory

Calendar camera

Tire calendar

Post-it Perpetual Calendar

Microscopic calendar

Calendar-blinds

Pencil calendar

Calendar-accounts

Calendar on napkins

Self-destructing calendar

Smacking calendar

Calendar - coffee mug

X-ray calendar

Calendar designer

In the manufacture of any product, even the most serious, image, brand, an important component of success is its zest, creativity, idea. If the designer had an inspiration during the work process and an original idea came to his mind, then the result will be not a simple calendar, but a creative one, so to speak. To create something non-standard you need inspiration, and it usually comes to positive people.

Most people are already quite tired of standard calendars, in which some kind of landscape or photograph is depicted on the top poster, and below it is a simple black and white calendar grid. These days, people are trying to order custom, unusual calendars containing customized calendar blocks (grids) and designer top posters. Such calendars are called creative.

Often creative calendars are not printed entirely to order. It happens that the most ordinary calendar grid is taken, and the “header” (top poster) of the quarterly calendar is created in the form of a designer, unusual picture.

A creative calendar is always in the spotlight. The attractive design guarantees interest in this product. If the design project appeals to the target audience, short-term curiosity develops into sustainable curiosity.

A calendar is not only a grid and beautiful pictures, elements of a corporate identity. When choosing a non-standard approach, even simple and ordinary things turn into funny, attractive and bright. People are already tired of classic desk calendars that endlessly contain the same things: dogs, cats, cars, scantily clad beauties. Increasingly, the customer demands from the designer fresh, unusual ideas, new forms, new solutions. An example of designer imagination is the wall folding calendars produced by MoscowBrand.

Original folding wall calendars only at first glance look like ordinary wall calendars, consisting of a cover and twelve pictures. But these 12 pictures of each month are hidden, which arouses genuine interest in the person who bought such a calendar. To see the grid and picture of the next month, you need to do the following: open the thin strip of perforation, and then fold the top sheet down. It has long been proven in psychology that people are always attracted to something hidden, some kind of mystery. Such a calendar is a wonderful gift, and company management can be sure that their employees will perceive this calendar positively and will be pleasantly surprised throughout the year.

Today, the calendar has become an integral attribute for a modern business person, as well as an effective means of advertising.

In the production of printed products, the MoscowBrand Printing House devotes an important place to the production of corporate calendars. We can offer a full creation cycle: from design development to production of both standard and unusual, creative corporate calendars. Over a significant period of existence, we have learned to make the highest quality calendars.

Highly qualified specialists will be able to develop in the shortest possible time an exclusive design of corporate calendars, which will fully reflect the corporate style of the company. When the best ideas are implemented and the most advanced technologies are used, truly extraordinary calendars are obtained. Corporate calendars are an excellent New Year's gift, as well as an effective means of advertising. Customers should be aware that not all corporate calendars given for holidays will receive the attention they deserve. Only unusual, high-quality, interesting calendars for employees will be a worthy decoration for the office of your business partners, and throughout the year they will unobtrusively remind them of the existence of your company. Consequently, the duration of your promotion will increase by a whole year.

The MoscowBrand printing house has extensive experience in creating and developing the design of calendars, in particular corporate ones. Whatever type of calendar the customer chooses (quarterly, tabletop, wall), experienced designers will create a non-standard, special calendar, while fully taking into account the customer’s wishes. Experienced artists boldly use new forms, fresh and extraordinary ideas and solutions when developing the design of an original creative calendar. This calendar attracts attention all year round.

A creative, original calendar is an excellent gift for your partners and regular customers, which reminds you of the company’s brand values ​​every day, throughout the whole year. Such calendars can be widely used for both business and personal purposes.

It is important for each company that their calendar is used on a daily basis, so that it is not immediately thrown away. Therefore, originality, brightness and unusualness are important for such advertising and printing products.

A collection of creative calendars collected from all over the Internet

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From this article you will learn

• What is the history of wall calendars?
• What are the advantages and disadvantages of wall calendars?
• How are wall calendars made?
• What types of wall calendars are there?
• How wall calendars influence business development

Most companies that care about maintaining their image constantly update their range of advertising products. Along with others, there are always orders for calendars in printing houses - from pocket calendars to large wall calendars.

The annual release of corporate calendars and their subsequent presentation to partners and regular and potential customers is a great way to provide information about the company and remind them of yourself on a daily basis. And if you want to have stylish and relevant wall calendars for 2018 ready by the end of this year, it is better to order them in advance than to do it in a hurry, in the last days of the outgoing year.

How did wall calendars appear?

The word "calendar" comes from Latin. Kalends in Ancient Rome called the first days of the month when debtors were obliged to pay interest to creditors. Each payment was reflected in special books - calendars. Therefore, their first function was more financial than educational. In Rus', the only ubiquitous calendar was the month book - a book in which all Orthodox holidays and birthdays of saints were designated.

The first civil calendar, intended for mass use, was the result of the educational activities of Peter I. It was published in 1708 and also bore the name of the month, but it was rather a tribute to tradition. It no longer contained Orthodox holidays; it published articles on solar eclipses, as well as methods of treating diseases. A year later, Yakov Bryusov began to produce it. His calendar contained a wealth of astronomical and geographical information and was practically a useful reference book.

1727 was the year of the founding of the St. Petersburg Academy of Sciences, which received the exclusive right to publish calendars in the Russian Empire. They were not allowed to be released to private individuals or imported from abroad. The calendars were compiled by authors approved by the academy, each destining their creation for a specific class or representatives of a particular profession. There were calendars for gentlemen and peasants, for the clergy and doctors, for merchants and hunters. But the high cost made them inaccessible to a wide range of readers.

Calendars truly became popular when the famous educator Ivan Sytin began producing them. The ban was lifted, and Sytin, who saw great commercial potential in this matter, already in 1884 presented the “General Calendar” at the Nizhny Novgorod exhibition, which was greeted with delight by the public.

Now a family of the most modest income could afford to purchase a reference book on all issues. The calendars had a colorful cover and contained a lot of useful and exciting information. At first they came out in the form of brochures, in which you had to tear off a piece of paper with the past date, and then they acquired a wall form. The role of Sytin calendars for the education of the people was very great, and their popularity broke all records. In 1916, circulation reached an incredible 21 million copies.

What are the benefits of wall calendars today?

Nowadays, when there are so many sources of information that there seems to be no need to place it on wall calendars, tear-off “chislenniki,” as they were called in Russian villages, can still be found on sale. However, most of the wall calendars that decorate the walls of apartments, offices and government institutions have lost their educational function. They serve to track dates, set deadlines, plan, but each of them is equipped with either an artistic photograph or an advertisement for a company.

Wherever you go - to work, to the clinic, to school or to the hairdresser - a wall calendar will probably catch your eye. Even the widespread use of electronic gadgets could not replace the need for people to look at the columns of numbers at the right moment, distributing the days of the month by day of the week, in order to set a due date for work, the next visit to the doctor, or make an appointment with the hairdresser. A wall calendar helps you instantly figure out what day your day off falls on. Without it, life becomes less convenient.

But since simply having a series of numbers in front of your eyes would be too boring, wall calendars have long been used as a design element. Excellent quality photographs, replacing each other month after month, bring different thematic notes to the interior.

A wall calendar will enliven everyday office life and add solidity to the office. By choosing suitable images with magnificent landscapes, luxurious flowers or graceful animals, you can win over visitors, reassure patients, or put parents of schoolchildren in a positive mood. Wherever there are a lot of people, a wall calendar can not only be useful, but also give a good mood.

What are the advantages and disadvantages of wall calendars for 2018?

Offering their clients the production of corporate gifts, advertising agencies include in the list of possible options the application of the company logo on pens, notepads, diaries, plastic bags and, of course, calendars.

If you're unsure whether to include branded calendars in your promotional product order, here are a few things to consider:

• A branded calendar is a universal gift. More expensive options can be presented to business partners, management of supplier companies or major officials. A wall calendar in the form of a poster will delight clients and employees of organizations with which the company cooperates.
• A branded calendar is one of the most effective types of advertising. By paying once for design and printing services, you will receive an effective advertising medium that reminds partners about your company every day. After all, a stylishly designed 2018 wall calendar will definitely be placed in the most visible place; this makes it stand out from other corporate souvenirs that are not so noticeable to others.
• A branded calendar is an inexpensive gift. Compared to other types of corporate souvenirs, printed products are much cheaper. A premium wall calendar is comparable in price to an inexpensive stationery set, but it looks much more attractive.

Of course, a wall calendar cannot be called an ideal business souvenir. It also has disadvantages.

• The most important of them is the prevalence of the gift. Imagine how many wall calendars for 2018 the head of a company with many counterparties will receive at the end of December of the outgoing year. Of all the abundance, he, of course, will prefer the most stylish, original and high-quality. All other copies given to him will be distributed among employees and acquaintances and will no longer fulfill their advertising function with one hundred percent efficiency. Therefore, the design of the 2018 wall calendar should be entrusted only to the best manufacturers who have been involved in business printing for several years.
• Another point follows from the previous point, which is worth paying special attention to - the low quality of the calendar. No matter how creative the original layout is, a high level of printing is crucial. The impression will be irrevocably spoiled if cheap paper is used in the production of wall calendars or an inappropriate printing method is chosen. This once again emphasizes the importance of choosing a printing house to which you are going to entrust the production of printed products.
• The next drawback of branded calendars is their pronounced seasonality. Such a gift is only appropriate on the eve of the New Year. Even the highest quality and most beautiful wall calendar for 2018, presented in the middle of summer this year, will cause nothing but bewilderment. Therefore, it should not be the only corporate gift, because the reasons for giving them are not limited to the New Year holidays.

Thus, wall calendars play a big role in creating a corporate identity and maintaining the company’s image, which means they will always be in demand.

How can 2018 wall calendars be made?

To properly represent a company, a wall calendar must look attractive. And in this case, the main thing is to choose the right paper. The level of presentability of a wall calendar directly depends on its quality. Equally important is what equipment is used in the production of printed products.

• Offset printing- This is a method best suited for the production of wall calendars in fairly large quantities (at least 500 copies). It combines low unit cost and high print quality. Colors are reproduced accurately, without distortion, and metallic paints can be used. The specificity of offset technology is to apply paint to the printed surface using a special cylinder, which contains text and drawings in a mirror image.
• Digital printing– this is the best way to get a small circulation of wall calendars (up to 1000 copies) in a short time. This technology allows you to adjust the template directly during operation. The image is transferred to paper using digital equipment, that is, it is stored on workstations in the form of electronic files that can be modified if necessary.

A wall calendar is a source of information that is used every day throughout the year, so typos and errors that can ruin the entire impression of the gift are absolutely unacceptable.

There are many varieties of wall calendars, each of them is good in its own way. But there are common features for all:

• be unusual, eye-catching and stylish, worthy of being in a prominent place all year;
• do not cause inconvenience during use.

What types of wall calendars 2018 can be made?

To an uninformed person it may seem that wall calendars are presented with a huge number of options. In fact, there are not many types of them, and the wrong impression is created by the materials used, design features and the use of unusual elements.

Leaf wall calendar

The easiest to make is considered to be a poster calendar, or sheet calendar. It is inexpensive to produce, so it is often used as a business souvenir for mass distribution. The designer creates an original layout, combining the calendar grid with any image; at the request of the customer, his contact information is added. Then the project is transferred to sheets of coated paper in A4, A3, A2, A1, A0 formats.

Desk wall calendar

A desk wall calendar with a company logo is the most common type of calendar. It requires six sheets with double-sided printing, 13 (12 months of the year and backing) or 14 sheets (12 months of the year, title page and backing) with single-sided printing. The title page serves as a place to place the name and logo of the customer company, and the backing is intended for contact information, although the designer may offer other options.

To print flip wall calendars, coated paper with a density of 170 g/m² for sheets and 300 m² for the cover is used. Then all the sheets are wound onto a metal spring, into which a hanging crossbar is inserted; with its help, the calendar can be hung on the wall.

The most common formats of wall calendars are A3 (297x420 mm) and A2 (420x594 mm). The spring can be wound along both the long and short sides.

To give the calendar a presentable appearance, different types of post-printing processing can be used:

• matte or glossy lamination;
• varnishing: protective offset or VD (water-dispersed) glossy or matte varnish;
• UV varnishing: glossy, matte, continuous or selective;
• figured cutting.

As a result of these operations, the cost of wall calendars naturally increases, but such a product also looks much better, it takes on a finished look, advantageously different from simpler calendars. The finish in the form of foil stamping (gold, silver or holographic) on a laminated surface looks especially impressive.

The combination of lamination and UV varnishing also allows you to obtain an excellent result from an aesthetic point of view, and the options of applying matte UV varnish to a laminated glossy surface or glossy varnishing over matte lamination are possible. Wall calendars with a cover designed in the form of a die-cut outline, combined with the design located underneath, look very original.

Advertising agencies providing services for creating a corporate identity are already ready to offer the customer a choice of ready-made versions of wall calendars for 2018, but, as a rule, customers prefer an individual approach. And rightly so, because as a result they receive an effective advertising tool that works flawlessly for a whole year.

The designer’s efforts when creating the original layout of a wall calendar should be aimed at presenting the selling idea of ​​a product or service as expressively as possible. A successful wall copy serves as a center of attraction for the attention of every person in whose field of vision it comes, thereby motivating him to contact the company for a product or service.

Flip wall calendars in the form of an unfolded brochure are made using the saddle stitch binding method with two staples. Their sizes depend on the shares of the printed sheet and the formats of the printing machines. Unlike products with a spring, they have a hole on each sheet and a grommet (piccolo) on the laminated cover, with which the calendar is attached to the wall. Since the cover bears the entire load, it is often made of cardboard.

Quarterly wall calendar

A quarterly wall calendar most fully meets the requirements of a business gift, since simultaneous visual access to three months of the year is very convenient for businessmen, accountants and office employees. The special structure allows you to make it a large-scale business card of your company, constantly in sight of a large number of people. For the manufacture of wall quarters, only high-quality materials are used.

For any company manager, a quarterly wall calendar as a gift to partners and clients is an excellent occasion to declare oneself as a person with good taste. In addition, it is a convenient carrier of advertising information that is accessible to many.

Quarterly wall calendars with one or three springs are assembled on one or three cardboard bases. They hold standard full-color calendar blocks printed on coated paper with a density of 90 g/m².

Under each of the three blocks there is usually an advertising field. Professionals call this kind of calendar a quarterly calendar with three advertising fields. If the field for advertising is located only under the last bottom block, then it is called a quarter block with one advertising field.

The upper part serves as the location of the top, or poster. Here, as a rule, there is an image reflecting the essence of the company’s activities and its logo. For the top, coated paper with a density of 300 g/m2 or cardboard is used. For hanging on the wall, a hole is punched at the top, framed by a metal ring (piccolo). To make the top look more aesthetically pleasing and retain its original appearance longer, it is laminated.

A mandatory part of the quarterly calendar is the slider, or cursor. This is a small window made of colored plastic, mounted on a transparent tape. By moving the tape down, it is set to the current week, and the cursor points to today.

The lower part of the backing is used to place contact information of the customer company. Manual assembly of quarterly calendars implies longer production times compared to other types of calendars, but it all depends on how busy the printing house is with orders at the moment.

According to the layout method, quarterly wall calendars are divided into:

Mini quarterly calendars. On three springs with one or three advertising fields, width 297 mm, height of the advertising field - 50 mm, header height 210 mm.

Blocks 2+0 gray or blue, 150x297 mm, chalk 90 g/m2, header and backing – 4+0, cardboard 280 g/m2, piccolo, cursor.

Midi quarterly calendars. On three springs with one or three advertising fields, width 335 mm, height of the advertising field - 50 mm, header height 230 mm.

Quarterly "maxi" calendars. On three springs with a width of 370 mm, the height of the advertising field is 50 mm, the height of the header is 250 mm.

Blocks 4+0 “KMD” or “EMD” 175x370 mm, chalk 90 g/m2, header and backing – 4+0, cardboard 280 g/m2, piccolo, cursor.

Quarterly "maxi" calendars with side margins. On three springs with one or three advertising fields, width 375 mm, advertising field height - 50 mm, header height 250 mm.

Blocks 2+0 gray or blue, 155x325 mm, chalk 90 g/m2, header and backing – 4+0, cardboard 280 g/m2, piccolo, cursor.

Three-in-one quarterly calendars. Width 297/335 mm, advertising field height – 50 mm, header height 210/230 mm. Block 4+0, 210/335x297/240 mm, chalk 90 g/sq. m, header and backing – 4+0, cardboard 280 g/sq. m, piccolo, cursor.

• Framed calendar.

This species is not as common as the others. They are produced in small quantities and used as premium gifts. The frame surrounding the calendar makes it look like a painting. This 2018 wall calendar will have a place of honor in executive offices.

• Tear-off calendar.

In Soviet times, a tear-off wall calendar was in every home. In addition to information about the date and day of the week, it contained the time of sunrise and sunset of the sun and moon, and an indication of holiday dates. The reverse side of each piece of paper carried useful information - interesting facts, culinary recipes, sewing patterns and tips for gardeners. Like many other goods, the tear-off calendar had to be “obtained”; it was not on free sale in all cities and villages.

Today, it would seem, there is no need for such an archaic subject; any information can be obtained by clicking the mouse a couple of times. However, the tear-off wall calendar not only has not lost its popularity, it is changing with the times.

There are special calendars on sale for gardeners, hunters, housewives and those who monitor their health. And if the presence of paper copies can be explained by the habit of older people who are used to starting their day by tearing off a piece of paper with the date, then special applications for smartphones, accessible mainly to the younger generation, are difficult to explain. Apparently, this is a desire to continue traditions.

In the current environment, a tear-off wall calendar can be used as a B2B tool. By placing advertising slogans, logos or useful tips on the sheets, one company directly addresses another.

How 2018 wall calendars can help you grow your business

Calendars began to be used as advertising media long before the very concept of advertising appeared in the life of our society. However, in the Soviet past, propaganda flourished, which used the same techniques - posters, banners, booklets and, of course, calendars.

The Soviet Union is history, and today the calendar is largely used as a great way to advertise your company. Attractive in appearance, carrying a functional load, it can serve to inform a large number of potential clients about the very fact of the existence of your company.

Will your company celebrate its anniversary next year? It is worth seriously preparing for this event in order to remind your regular customers and attract new ones. Wall calendars for 2018 with the company logo are perfect as gifts for partners - domestic and foreign.

Advertising printing can be distributed at meetings, exhibitions, corporate events, and given as gifts to partners and clients. A branded calendar, pen and diary, packed in a bag with the company logo, is a worthy business gift.

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