Slogan: We are together. How to create an effective slogan for a company
Slogans, mottos, slogans: Stores
Love for bargains? This is our family!
SURNAME, department stores sales. Advertising in the Russian Federation, 2011
Our prices are a real treasure!
SURNAME, department stores sales. Discount season slogan, 2009
Price crash! 50% 70% 90%!
FAMILIA, department store chain. Sales slogan in Russia, 2008
15 days that will rock your wardrobe.
FAMILIA, chain of “department stores of sales”, slogan of the discount season, 2008
The metro sticker depicts Evgeny Skidkin, Natalya Razumnaya, John Sayles
299:00 in favor of the buyer.
PEREKROISTOK, supermarket chain. Advertising in Russia and Ukraine, 2011
Each product has its own “account” numbers
Eat more meat.
PEREKROISTOK, a chain of grocery stores. Slogan on behalf of a rooster and hen calling for beef, 2009
Start in Knightsbridge, visit forward-thinking shoppers' favorite department stores, climb exotic staircases and let Piers in his pinstriped suit show you the magic of the latest high definition screen... Then go to dixons.co.uk and buy it.
Get off at Knightsbridge, visit the discerning shopper’s fave department store, ascend the exotic staircase and let Piers in the pinstripe suit demonstrate the magic of the latest high-definition flatscreen… Then go to dixons.co.uk and buy it.
DIXONS, online sale of household appliances and electronics. Headline and slogan in the UK, 2009
Knightsbridge is an expensive area in London. Piers Morgan is a popular TV presenter in Britain.
Start at the trendy end of Oxford Street, move into the super-techy rooms of London's most famous department stores and, courtesy of Marc Jacobs' sandaled AV consultant, check out this year's must-have plasma... And then head to dixons.co.uk and buy her.
Get off at the fashionable end of Oxford Street, drift into the achingly cool technology hall of London's most happening department store and view this year's must-have plasma courtesy of the sound and vision technologist in the Marc Jacobs sandals… Then go to dixons.co .uk and buy it.
Dixons.co.uk. The last place you want to look.
Dixons.co.uk. The last place where you want to go.
Enter the favorite department stores of the English middle class, stroll past the haberdashery to the electronics department, where a horribly well-mannered young man will bend over backwards to find the TV that suits you... And then go to dixons.co.uk and buy it.
Step into middle England"s best loved department store, stroll through haberdashery to the audiovisual department where an awfully well brought up young man will bend over backwards to find the right TV for you… Then go to dixons.co.uk and buy it.
Dixons.co.uk. The last place you want to look.
Dixons.co.uk. The last place where you want to go.
DIXONS, online sale of household appliances and electronics. Headline and slogan in the UK, 2009
You need to work at Eldorado!
ELDORADO, a chain of electronics and household appliances stores. Recruiting slogan, 2008
"El Dorado". Credit as you need it.
ELDORADO, a chain of electronics and household appliances stores. Credit program slogan, 2008
You need to give what you need!
ELDORADO, a chain of electronics and household appliances stores. Slogan for pre-holiday trade with discounts, 2008
Learn the right way!
ELDORADO, a chain of electronics and household appliances stores. Image slogan
For mere pennies!
ELDORADO, a chain of electronics and household appliances stores. Advertising slogan recognized as unethical
The largest store in the world.
FAMILY ROOM, home goods stores, including “the largest light store in Europe” in the Rumyantsevo shopping center, Moscow, 2009
It's easy to know where to buy.
FAMILY ROOM, furniture hypermarket in Moscow, 2009
The third one eats for free. 3 products for the price of 2.
KOPEYKA, retail chain. Motto of the discount season, 2009
No one will miss the sale!
Sale is a terrible force!
TEKHNOSILA, stores of household appliances and electronics. New Year's sale slogans, 2009
Time for immodest proposals.
TEKHNOSILA, stores of household appliances and electronics. Motto in support of favorable prices for customers and instant prize draws, 2009
Common sense stores.
TEKHNOSILA, stores of household appliances and electronics. Image slogan in Russia
We throw off the excess.
KASHIRSKY Dvor, shopping complex. Motto in Moscow and the region, 2009
The girl on the banner is throwing off more and more “extra” clothes as discounts increase.
1. Reduce prices. 2. Increase discounts to 30%. 3. Gifts for every buyer. General Director of the Law Firm "Golden Pride".
GOLDEN PRIDE, chain of jewelry stores, Russia, 2009
Love what you buy.
Love what you buy.
CONSUMERSEARCH.COM, product and price comparison service. Image slogan
Mmm... Discounts.
CAMPER, a chain of mono-brand shoe stores. Slogan for special offers, 2009
New mood.
MEGA, family shopping centers. Slogan for the New Year, December 2009
Pack your summer!
MEGA, family shopping centers. Advertising slogan in Russia, 2009
A list of brands in Mega for the summer is provided
Everyone has their own gift.
Each has its own gift.
MEGA, family shopping centers. Sales slogans on the eve of February 23 and March 8, 2009
When buying gifts in MEGA, receive your gift CHECK. Check your gift CHECK.
MEGA, family shopping centers. Lottery slogan among buyers, 2009
From the covers to your wardrobe!
MEGA, family shopping centers. Advertising slogan in Russia, 2009
Everyone has their own Santa Claus.
Each has its own Snow Maiden.
MEGA, family shopping centers. Advertising slogan in Russia, 2008
Portrait of Santa Claus, made up of gifts for young men. Portrait of the Snow Maiden, composed of gifts for girls-girls-women
Everyone has their own.
MEGA, a network of family shopping complexes. Image slogan in Russia, 2008
Global insulation in MEGA!
MEGA, chain of shopping and entertainment centers, autumn 2007
Oooh, I don’t understand this at all! Only at Ion they will set everything up for you and teach you how to use it.
ION, a chain of electronics stores. Slogan on behalf of Santa Claus, December 2009
Holiday at home!
OBI, building materials stores. Slogan for the New Year, December 2009
Repair. Country house. Profitable.
OBI, building materials stores. Image slogan, 2009
We build profitable relationships.
OBI, stores of goods for construction, home and garden. Image slogan, 2008
I'm slashing prices to the bone!
Beware, price mayhem!
The buyer is our everything!
MEDIA MARKT, a chain of electronics stores. Slogans for New Year's trade, December 2009
Eh, “Pyaterochka”! Oh yes mother!
PYATEROCHKA, retail chain. Slogan on the territory of the Russian Federation, 2009
Vovochka has two marks, and Pyaterochka has quality.
PYATEROCHKA, retail chain. Advertising slogan in Russia
This is where we need to go!
TWINSTOR, trade and exhibition center in Moscow, 2009
If you don't see what you came for, you've come to the right place.
Optical store
The focus is on the price!
Svyaznoy, a network of communication stores. Slogan of the promotion, in which the buyer will be awarded reward points when purchasing Sony cameras, 2009
30 DAYS BEFORE THE CLOSING OF THE SEASON.
Slogan in a Moscow store window, 2009
Your mood is what you wear today.
QUELLE, clothing trade by catalogue. Advertising slogan in Russia, 2009
Combine with a good mood.
The perfect wardrobe without leaving home.
What suits you suits you!
QUELLE, clothes - by mail. Advertising slogans in Russia, 2008
Good florist.
Handwritten poster in the underground passage between the Maly Theater and the Metropol Hotel in Moscow, August 2009
We are friends with discounts.
Children's goods store in Moscow, 2009
Discounts are growing.
MASK, jewelry store on Arbat in Moscow, 2009
Let everyone say Aswaaq.
Let's all speak Aswaaq.
ASWAAQ, a chain of stores in the United Arab Emirates. Image slogan, 2008
Food for pleasure.
SGOMONI, trading network. Image slogan on the territory of the Russian Federation
It's time to change clothes and have fun.
METROPOLIS, shopping and entertainment center in Moscow, 2009
A city of great opportunities.
METROPOLIS, shopping and entertainment center in Moscow. Image slogan, 2009
Real wine. Correct prices.
RELAX, wine store in Moscow, 2009
70% at our expense!
INCITY, fashion stores. Promotional campaign, in which every day from 11.00 to 12.00 there was a 70% discount in all Incity stores, Russia, 2009
Prices are knockout!
INCITY, chain of fashion stores, 2007
New spring. Old price.
FASHION & COMFORT, stores in Moscow. Advertising slogan in Moscow, 2009
Many brands - one store! Lesnaya, 51.
A secret address known throughout Moscow. Lesnaya, 51.
FIRMATO & SCONTATO, multi-brand store of clothing, shoes, accessories. Advertising slogans in Moscow, 2009
Everything is for real.
We make discounts for age.
I think it's great! (on behalf of a fashionably dressed boy)
CHILDREN'S WORLD, chain of stores. Advertising slogans in Russia, 2009
Anniversary prices for goods for the holiday.
Sound sleep is available to everyone. (“Sultan Harestua”, mattress)
Small investments for a big future. (everything for studying)
Don't miss the first call. (“Decade”, alarm clock)
Accepts a load of knowledge. (“Snille”, work chair)
Sheds light on family relationships. (“Lampan”, table lamp)
The conflict between fathers and children has been resolved. ("Poeng", armchair and children's chair)
Deals with the arrival of his mother-in-law. (“Solsta”, double sofa bed)
Four-legged family pet. (“Lakk”, side table)
Mom has an analytical mind. (“Expedit”, rack)
There is someone in the family to rely on. (“Valbjerg”, pillows)
Everything goes to the dacha. Keep the change. (goods for the garden)
No need to blame it on the dacha. (i.e. buy a new one for your dacha, and don’t dump junk there)
The cards are in your hands! (card for 30% of the cost of a Pax wardrobe upon purchase)
Save on the second half. (50% discount on kitchen fronts when purchasing a Faktum kitchen)
Fair discounts.
It's time for H! (tea cups)
Love at first dish. (kitchens)
All! There is nowhere less! All! (discounts)
30% discount in reality, not in a dream. (mattresses “Sultan”)
Every day quality guarantee for 25 years. (mattresses “Sultan”)
Women's holiday is a man's business! (present)
IKEA, home goods stores. Advertising slogans in Russia, 2009
We have a gift for inventing gifts. An IKEA gift card is unusual and practical.
IKEA, home goods stores. Slogan promoting IKEA gift cards, 2008
Every page is a favorite. New IKEA catalog 2009.
IKEA, department store. Advertising slogan in Russia, 2008
Home is the most important place on earth.
Who can resist a beautiful kitchen? (kitchen "Factum")
A gift is a man's friend. (soft toy dog “Gosig Terrier”)
A good gift is worth the candle. (Calt candles)
One for all, and all for one! (tables and chairs)
Gift for dessert. (dishes)
From IKEA to the cottage and relaxation to boot! (wickerwork, flowers, bonsai)
Children's products at children's prices.
IKEA, home goods stores. Advertising slogans in Russia, 2008
Learn to sleep with us.
We are not together for one night.
This buddy isn't just a one night stand.
This girlfriend is not a one-night stand.
IKEA, home goods store, sleep products - beds, blankets, pillows... Slogan of an advertising campaign in Russia, 2008
Prices frozen in the summer will remain idle for a year.
IKEA, home goods store. Advertising slogan in Russia, September 2008
Holiday for your home!
There will be no more. We have reduced prices on hundreds of products for the whole year!
IKEA, home goods store, 2007
Think bolder.
IKEA, home goods store, image slogan
I have an idea. There is IKEA.
IKEA, home goods store, image slogan in the 1990s and early 2000s
No certificate - no love.
No certificate – no love.
CROCUS CITY MALL, shopping center in Moscow. Gift certificate slogan, eve of February 14 and March 8, 2009
Gift certificate Crocus City Mall. Now you know exactly what to give her for New Year.
CROCUS CITY MALL, shopping center, Moscow, 2007
Come light.
CROCUS CITY MALL, shopping center, Moscow, 2008
Things lose value, but do not lose dignity.
CROCUS CITY MALL, shopping center in Moscow, sale slogan, 2007
Shopping as an art.
CROCUS CITY MALL, shopping center in Moscow. Image slogan, 2006
The art of fitting.
CROCUS CITY MALL, shopping center, Moscow, 2006
Time to buy.
LOTTE PLAZA, shopping complex in Moscow, winter 2009
Happy New Sale!
LOTTE PLAZA, shopping center in Moscow. Motto of the New Year's sale, 2008
Looking for furniture? Look for benefits!
GLOBUS, furniture center. Advertising slogan in Moscow, 2009
Italian fashion for Russian winter.
IVAGIO, leather and fur salons, 2009
We won't stand behind the price. Total sale.
IVAGIO, a chain of leather and fur salons in Moscow. Slogan of the discount season, 2008
We create an impression.
WORLD OF LEATHER AND FUR, a chain of leather and fur stores. Image slogan in Russia, 2008
It's a pity to give it away for almost nothing.
WORLD OF LEATHER AND FUR, Russian department store chain, sale slogan, 2008
Buyers forcefully take things from sellers
You may be confused with a star...
WORLD OF LEATHER AND FUR, chain of stores, 2007
Now or never! Super sale in March!
COLOR OF SOFAS, furniture stores. Slogan for the period of special prices, 2009
PRICE REDUCTION by 100% of the range in January!
COLOR OF SOFAS, federal chain of upholstered furniture salons. Slogan of the discount season, 2009
Vegetables and fruits at appetizing prices.
RAMSTOR, a chain of hypermarkets. Slogan for the discount season in Moscow, 2009
Make a wish and open your eyes...
HERMES, scarves, accessories, clothing, perfumes... Slogan for New Year's sales, 2008
Store window with a scarlet Hermes tree and gifts under it
Wake up and buy it.
Chain of stores in Yekaterinburg. Seasonal sale slogan, 2008
The best thing is the necessary “Thing”!
THING, a chain of clothing and accessories stores. Image slogan, 2008
There are many bright streaks in life. Open up the spring streak!
There are many bright streaks in life. Open the discount bar.
THING, chain of clothing and accessories stores, 2008
Shooting crazy prices!
F, a chain of shoe stores. Motto of the discount season, 2008
All the best in a complex.
Family values.
GRAND, furniture shopping complex near Moscow. Image slogans
Drinks and food always available!
UVENCO, installation and maintenance of vending machines. Advertising slogan in Russia, 2008
Divine shopping.
HYMENEY, shopping center in Moscow. Advertising slogan in Moscow, 2008
Two nuns, having fallen for the “divine”, leave the Hymen with shopping bags
For ten years we have been working for those who feel the difference.
AROMATNY WORLD, Russian chain of wine supermarkets. Image slogan in Russia on the occasion of the company’s anniversary, 2008
Let's make up for the lack of joy.
EXPEDITION, online store of equipment and gifts for hunters, fishermen, tourists, motorists. Image slogan in Runet
Kiss me at Parade.
PARADE, a chain of shoe and accessories boutiques in Moscow. Advertising slogan in Moscow, 2008
Shopping with the mood!
WAY PARK, shopping and entertainment center in Moscow. Image slogan, 2008
Shopping bags smile with their hands
Buy a book. Enjoy.
BOOKBURY, a chain of bookstores in Moscow and a number of Russian cities. Image slogan
There is nothing extra in our prices.
LEROY MERLIN, hypermarket chain. Advertising slogan in Russia, 2008
Slow down, take a look!
PULMART, shopping complex on Yaroslavskoe highway in the Moscow region, 2008
We are ready for the school year. And you?
MOSCOW HOUSE OF BOOKS. Slogan of the trade campaign for September 1, 2008
Books, music, perspective.
REPUBLIC, a chain of music and book stores in Moscow. Image slogan, 2007
A win-win summer in Ile de Beaute.
ILE DE BEAUTE, a chain of cosmetics and perfume stores. Slogan of the All-Russian lottery, 2008
We're cutting prices!
KANT, sports stores. Seasonal sale slogan, 2008
25% For everyone and everything!
L'ETOILE, chain of perfumery and cosmetics stores. Discount slogan, 2009
Spring is coming. And prices are melting.
L "ETOILE, slogan of branded cosmetics and perfumery stores, 2008
My favorite bookstore!
MOSCOW, bookstore in the capital. Image slogan
Your main bookstore.
BIBLIO-GLOBUS, bookstore in Moscow. Image slogan, 2007
WE HAVE NOTHING EXCEPT a huge selection of paints, varnishes, enamels, primers, putties, adhesives, solvents, drying oils, cold galvanizing, dry mixes...
KHIMKOM, trade in building materials, Moscow, 2007
Pleasure for every day!
GLOBUS GOURMET, gastronomes, 2007
Taking two liters of milk while losing three liters of blood? Everything will change in the Age of the Platypus!
platypus, convenience stores (delivery upon request), 2007
A gift that will be appreciated.
FITNESS HOUSE, a store of good exercise equipment, Russia, 2007
Crazy days 11-14.10.2007. Crazy prices!
STOCKMANN, chain of stores, sale slogan, 2007
Let everything be YOUR WAY!
THREE FAT MEN, a chain of plus size clothing stores, 2007
VIPysknoi BAL.
TSUM, department store. Slogan for the prom season, Moscow, 2008
Anyone who doesn't wear Prada is a loser!
TSUM, department store, Moscow, 2007 (FAS recognized the advertising as inappropriate and fined the department store)
Good prices - good life.
KARUSEL, hypermarket chain, image slogan, 2007
Ironing. We love you. We wait.
A new style of caring for things.
VLADIMIRSKY PASSAGE, department store in St. Petersburg, 2007
A series of printed modules are designed as a tag sewn into clothes, with warnings about washing modes, etc.
Another world.
It's another world.
MOSCOW DUTY FREE, image slogan
Always something special.
HEINE, supply of clothing and accessories with catalog order. International image slogan
Everyone has their own Babylon.
GOLDEN BABYLON, shopping center
We know how it works.
ION, chain of digital equipment stores, image slogan
Kitty! I went to Rio, I’ll be there in the evening.
RIO, shopping and entertainment center
For the good of the cause.
Stationery store slogan
Emotions as a gift!
SPORTMASTER, a chain of sports equipment stores
Let's give everyone a treat!
OCHAKARIK, chain of eyeglasses and lenses stores
Where do you dress?
SNOW QUEEN, clothing store chain
October price revolution!
ARBAT-PRESTIGE, a chain of cosmetics and perfume salons. Seasonal promotion slogan, 2006
Whatever your stomach, body or mind requires,
– everything is provided to a person by GUM.
STATE DEPARTMENT STORE (GUM). Advertisement for Mayakovsky
If I don’t stand for myself, then who will stand for me?
So do it!
Don't drag out your problems for the rest of your life.
Think about the upcoming victories!
There are no limits to making your dreams come true!
I am the first!
I know what I'm worth and what I want from life!
The most amazing thing in this life is that you can sculpt yourself the way you want.
The best way to get rid of fear is to face it, not every tiger can handle it.
Either you control your consciousness, or it controls you.
Remember, the strongest defense is the absence of fear. And in order to lose it, you need to be sure that you are the strongest person. Every person should love and respect themselves.
I can do anything, I just have to want it!
You are the architect of your own happiness.
Yes! I want this!
Never lose respect for yourself!
Success requires no explanation, failure requires no excuses
Take responsibility for your life.
A person should always set goals for himself in life and strive to achieve them. He must only go forward.
Learn to look people in the eyes.
Those who succeed in life do not blame others.
It's hard for you, I know, but you can handle it.
Set yourself a goal and go towards it firmly.
Do the wrong thing. What you like and what you need.
Obstacles exist to be overcome.
Learn to control yourself, do everything in the best possible way...
Be your own strictest judge.
You stumble more when you run away.
You have choices and power you don't even know you have.
The future is today, there is no tomorrow, and don’t wait for the day of deliverance to come, it has already arrived.
Before you can learn to control the power contained in the grain, you must learn to control yourself.
A person is paid for his ability to do something. And from here the consequence is that they pay a lot of money for the ability to produce something that has even greater value.
Shall I try just once?
If you don’t know where you are going, you need to be very careful, otherwise you may not get there.
Follow the intended path persistently and consistently.
Act as if...
When you work hard and put your soul into your work, you achieve success.
I realized that if you want to achieve success, you have to work hard and that those who only complain will never reach the top.
Try your best and you will achieve your goal.
With effort you can achieve anything you want.
Life is a fight.
A good deed is never done in vain. Sooner or later it will return to you.
Courage lies not in the absence of fear, but in overcoming it.
The soul strives for selflessness, the body is filled with selfishness. We ourselves must establish the balance.
Perseverance brings success.
To conquer the world, you need to conquer your will.
I!!! Want!!!
There is a law in human relationships: how we present ourselves is how we are perceived.
I can’t believe that while remaining a slave to his weaknesses, a person will be a fighter in life.
Self-control is a person’s power over himself - this is the suppression of his habits, fears, laziness, reflexes in order to achieve a goal - this is the ability to suppress the sensual side of his psyche, the ability to resist temptation.
Is the choice still mine?
I am the master of my world, and only I can change it.
I live in a world of limitless possibilities!
When striving for something, you must believe in yourself.
Oh life you are beautiful, oh life you are beautiful, believe me.......
I want, I will, I must...
I am a winner!!!
I have a choice now, don't I7
If you do not conquer yourself, you yourself will be conquered.
Life is the only reward in the evolution of the soul...
Consider yourself lucky.
Don't shy away from making decisions
Love yourself
Consider everything achievable.
Consider all events as favorable.
Always finish what you start...
Live large, allow yourself excesses...
Don't compromise...
Don't share your secrets with anyone.
Be patient.
Stand up for your rights.
Focus on what you have achieved.
You are always the best.
If you want to be happy, be it!
In this life it is not difficult to die, but to make life much more difficult...
Live in a compartment for one day.
Don't waste all your energy looking at the outlines of distant horizons.
Hourglass: grain of sand by grain of sand, case by case.
Today a new life begins...
Where the spirit goes, the body follows.
“He understands that he had no life, that he passed by it, and now nothing can be changed...”
Today is the only thing we own. Only in him can we be completely sure...
First understand, then decide.
Convince yourself that you can succeed and success will come to you.
An essential element in life is unshakable faith in yourself.
Qualities necessary for the development of hypnosis: - self-confidence
Self-control
Hardness
Patience
When things get hard, the spirit is the first to give up, not the body.
You are a frank person, you have serious obligations to yourself and your loved ones. Make a commitment - study the problem in detail and begin to act, using your full personal potential.
I won't be afraid, I won't worry. If I have at least one chance, I will not miss it, I will live!
It is better to burn out from work than to wither from boredom.
Life is too short to be petty.
Lord, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.
It is not the blind man who is unhappy. And the one who cannot tolerate blindness.
Our way of thinking has a striking effect on our physical capabilities.
Let's fight for our happiness!
We live the way we deserve.
The body is stupid and you shouldn’t forget about it.
Stop apologizing for no reason.
First you need to try to love your bodily shell.
You are your body, and aversion to it means not accepting yourself as a human being.
In fact, the happier you make yourself, the higher your intelligence potential.
No complaints about circumstances that we cannot change.
If you repeat something often enough, it will become part of you.
The basic law of possession: use it, otherwise you will lose it.
A person has limitless energy at his disposal, if only he knows how to get it, he will achieve everything.
Life is not worth a penny if you live it like a worm.
Anyone who believes that he does not have enough time for exercise will sooner or later have to make time for illness.
It is impossible to please everyone.
There are two types of people: some enter the room with the words: “Here I am,” and others: “Here you are!”
Too late we realize that the meaning of life is to live it, enjoying every day and hour given to us.
It's a disease. The disease is severely advanced if you change your position at the slightest sign of disapproval from the outside.
Everything that a person can imagine, everything that he believes in, it is all achievable.
A person does not suffer defeat until he admits defeat.
Don't drag out your problems for the rest of your life.
There are no limits to the mind except those we set ourselves.
Repeating an order addressed to the subconscious. The only way to consciously develop faith.
Self-discipline is the hardest and most important of all the jobs in life.
Do not wait. The right moment may not exist. Start immediately and act with all the means you have.
If you know what you want, you will achieve it
It is well known that if a statement is repeated many times, you begin to believe in it, regardless of whether it is true or false. Each person is what dominates his consciousness, what he allows to dominate. The thoughts that a person consciously introduces into his consciousness constitute the driving force that directs and controls every movement of a person, his every action and deed.
You have to fight. You must believe in yourself. You must know what is really hidden within yourself.
Every mental impulse that repeatedly enters the subconscious is eventually perceived by it and converted into a physical equivalent.
Never give in.
I will achieve my goal! I won't give in to anything or anyone anymore. I will fight and victory will be mine.
Inaction sets you back. Start your fight right now!
Whose life am I living, exactly?
People with courage and character are always inconvenient for others.
Life is either a risky adventure or nothing at all.
Think about it, you are free! You can go wherever you want! Everything is available1 Everything is real! So what are you waiting for?
Now I'm the head of everything!
Beware of your own indecision. After all, lack of determination always leads downward!
Don't shift responsibility for your life to others.
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In modern society, advertising occupies an important place. It can safely be called not only the engine of progress, but also the motivator of our choice. Therefore, creating an effective advertising slogan is one of the best solutions for attracting customers for free. A successful slogan that will emphasize the benefits of a product or service, will interest the target audience in purchasing, and will become a powerful tool for increasing sales.
How to create a successful advertising slogan?
The term "slogan" comes from the Gaulish phrase sluagh-ghairm (battle cry). It means an advertising slogan that briefly communicates the product or service being offered. This is one of the most effective and simple sales incentives. The slogan must contain a clear selling proposition and encourage the client to make a purchase (in this it is similar to any).
- be associated with a specific brand, product or service, reflect the specifics of the activity;
- easy to remember and be original;
- not cause negative emotions or associations, have vocabulary and structure close to the target audience;
- contain information about the trading advantages of the advertising object;
- not cause any ambiguity.
Advice: The site's domain name should be easy to pronounce and be consistent with .
Often, the founders of new companies entrust the creation of an advertising slogan to special agencies that are engaged in naming, that is, they come up with names (including domain names), mottos, etc. But their services, of course, are paid, and not all entrepreneurs can include such an article in the business plan expenses. If a company operates under the terms, then it uses the franchisee slogan (for the right to use someone else’s brand, you need to make a lump-sum fee and pay regularly).
If desired, you can create a successful slogan to attract customers yourself (as well as develop effective scenario diagrams). It is also important to consider the legal aspects of this process. In this part, the slogan must meet the following requirements:
- Do not evoke or repeat the credo of another company.
- Do not contain incorrect comparisons.
- Do not discredit the business reputation, honor and dignity of competitors or individuals.
- Do not contain immoral appeals or foreign words that distort the meaning of information.
- Do not form negative attitudes towards people who have made choices elsewhere.
Slogans for should reflect innovation, originality of the idea, the concept of the project, and the rapidity of development of the new business. Examples of slogans: Looking into the future now, Generation of the 22nd century, Startup! Attention! March!
Advice: when choosing a slogan, it is important to take into account its specifics (it can be brand, corporate, promotional), because the effectiveness of the slogan directly depends on this.
Examples of slogans to attract customers
For some areas of business (for example, law), quotes and phrases in Latin can be used as an advertising slogan. Examples: SUUM CUIQUE, “...laws should protect us not only from others, but also from ourselves” (G. Heine), “The greatest crime is impunity.” (B. Shaw). Also in this case, such words as “Knowing your rights means being strong”, “Strength should follow justice, and not precede it” are suitable. The company's slogan is based on different motives:
- customer care (“We care about you and your health”);
- emphasis on exceptional advantages, for example, strength, status, quality, comfort or exclusivity of a product, service (“We taught the world to copy”, “This is Sony!”), etc.
You can create it using different approaches, focusing on the specifics of the product or service:
- Pun: you'll just rock! (about beer), sits and walks (brand of clothing), chew - do not chew (chewing candy), wash the water before eating! (filters).
- Emphasis on exclusivity: it’s all about the pepper (vodka), a source of natural energy for struggle and creation (energy drink), everything else is 20th century (laptop manufacturer).
- Using common expressions and sayings: tanks are not afraid of dirt! (about KAMAZ), proletarians of all countries, beware! (service for employers), clear eyes in no time (eye drops).
- Integration with the company name (Always Coca-Cola, Milk is twice as tasty if it’s MilkyWay!), emphasis on its activities (Hosting affordable, Hot delivery of hot dishes, Kilometers of shoes!!!).
But in any case, slogans should attract the client to the proposal received, arouse interest and positive emotions.
“Kings are not born, they are made thanks to the love of the people.” It is quite difficult to create a successful “royal” brand that will make a profit. In this process, every component is important: packaging design, corporate identity, and the way the brand name or company slogan or advertising slogan sounds.
The development of each brand element must be approached with knowledge and understanding of the target audience. A product that is focused on its consumer, arouses interest and positive emotions in him, and satisfies his needs, will always be loved. However, when your brand is just at the very beginning of a long journey, the first thing you need to do is attract the attention of the audience, gain a foothold in their consciousness and become a recognizable product.
How to do it? The first thing that comes to mind is, of course, advertising, however no advertisement will bring the expected result without an advertising slogan. A person may not remember what the advertisement is about or what the product is called, but he will remember the advertising slogan. Don't believe me? See for yourself, each of us will be able to continue such advertising slogans as: “Don’t slow down - ...”, “Your pussy would buy ...”, “Take a break - eat ...”.
The slogan development process includes the following stages:
The slogan is
Types of slogans
The following types of advertising slogans are distinguished:
- Company slogan(brand) - a short phrase reflecting the image and positioning of the company (brand) in the market. Often such a slogan reflects those semantic aspects that could not be placed in the name (naming). Or, on the contrary, it complements the name, making it easier to interpret and understand.
- Definitor(descriptor) - a signature to the name of the company, which includes the positioning of the brand, its mission, and values. The definer creates a unique and clear image of the brand, just like a slogan does.
- Slogans for advertising- intended for special events: advertising campaign, presentation, concert, social event, etc.
What should the slogan be?
When creating slogans, you should consider requirements for a slogan. So it should be:
- Accurate. It is necessary that the slogan is clear and precisely corresponds to the task at hand. The target audience of your product consists not of one person, but of a wide range of people, so the slogan should be understandable to everyone, written in the language of the audience.
- Brief. The slogan should focus on one main idea of the company or its product and present this idea to the masses in just a few words.
- Simple. The consumer will not deal with what he did not understand the first time. The slogan should be simple, concise and encourage a purchase.
- Original. Creating a bright image through an advertising slogan and writing it correctly are of no small importance. Spelling mistakes often irritate consumers, but sometimes you have to break the rules to create the desired effect. An original slogan will make your product stand out from competitive companies.
- Rhymed. Such slogans are better remembered, however, there are exceptions to all rules; the more creative the idea, the more striking and successful the slogan will be.
- Memorable. Ease of pronunciation, brevity, rhyming, use of non-standard words and other factors determine how recognizable and memorable your slogan will be.
Remember that the company's slogan should be focused on the needs of the target audience and not have an ambiguous interpretation.
“How to come up with a slogan so that it turns into an advertising slogan for the consumer and strengthens the brand’s position?” The main rule when developing a slogan: “More meaning - less text.” This is the basic principle of a professional advertising slogan. Companies that prefer long slogans (advertising slogans) to short ones, sooner or later, still come to understand this principle.
Just as an empty phrase will not be accepted by the consumer, a long slogan will be more difficult to remember or in parts. Therefore, developing a successful advertising slogan means filling the minimum number of words with maximum meaning!
The company's slogan or motto, like the entire advertising campaign, is built on the basis of positioning and brand strategy. Advertising slogans carry the emotional load of a PR campaign, form the brand image and the future attitude of customers towards it. Therefore, when creating a corporate slogan, the techniques of using aphorisms, quotes, allusions, metaphors and puns are used in the slogan.
Correctly chosen words - an advertising slogan can not only attract attention, but also entail a number of behavioral reactions of the consumer, form a positive perception of the company or brand, and most importantly, stimulate the consumer to make a purchase.
Examples of effective slogans developed for famous brands branding agency KOLORO ; You can see company slogans, brand slogans and advertising slogans in our Portfolio. We create slogans for those who can afford everything, for the “kings of the market.” Our slogans are not only rational, but also emotional, which greatly enhances the effectiveness of communication with the consumer.
Words are often worthless, but sometimes they become valuable assets owned by large firms along with technology, equipment, trained personnel and world-famous trademarks. They acquire such value when they turn from simple expressions into advertising slogans, also called the English word “slogan” (slogan - motto, appeal).
It just seems that it’s easy to correctly, comprehensively and briefly express the philosophy of a product or company; in fact, from dozens, hundreds, and sometimes thousands of options, only one, the most biting and memorable, is selected. Almost every slogan has its own story, and sometimes a funny one. But this is all theory; it is much more interesting to consider real practical examples.
Metamorphoses of McDonald's slogans
We Do It All For You (“we do it all for you”) - this is how the product of the McDonald's franchise was advertised in 1975-1979. For five years prior to this, all clients “deserved a break today.” And the next slogan said that no one could do it like McDonald's. What exactly was not even worth clarifying. In general, many mottos have been invented during the history of the brand.
And about love
Young (or not so young) people used to talk about this high and bright feeling more often in connection with romantic experiences. Sometimes (most often in difficult moments in history) states reminded citizens of their love for their homeland. The launch of the McDonald's branding campaign in 2003 marked a revolution in the understanding of this word. It turned out that the hamburgers, cheeseburgers and other edible products offered by this world's largest chain of fast food cafes are worthy of love. Since then, the slogan I’m Lovin’ It has been translated into many languages of the world, including Russian. Who this person is who claims that he loves all this is not specified in the advertisement. It is unknown how much the introduction of this slogan increased sales volumes. You can’t just like these dishes - they are worthy only of love. At least that’s what the slogan’s authors think (or pretend to believe).
Kentucky Fried Chicken is about finger licking
The Kentucky Fried Chicken chain is second in popularity in the world after McDonald's. KFC cafes offer chicken dishes, and many people like them, although taste is subjective. The complaints made about the quality of the products are, in general, typical for all fast foods without exception: even the most devoted fans complain about being overweight, although perhaps they should blame themselves for this - for excess. As for the culture of food consumption, judging by the slogan “You will lick your fingers,” it is not given any importance here at all. The slogan appeared a long time ago and by accident. Someone actually put their fingers in their mouth in the background during a television broadcast, and this was back in the 50s, when live broadcasting was mostly practiced (there were no VCRs yet) and this outrage happened just when they were praising “ Kentucky chicken." KFC has and has had other slogans, about “North American hospitality”, “Sunday lunch seven times a week”, “follow your taste”, but the advertising about licking fingers is heard most often.
“Soon there will only be two types of people left” - a prophecy from Apple
The long slogan was invented by Apple marketers in the 80s. The meaning of the phrase is that humanity will soon face a dilemma - either computers or an apple - this is a play on words. Despite the verbosity, the ad turned out to be quite effective. However, perhaps it’s not the motto, but the quality of the product and its attractive consumer properties. Otherwise, it would hardly be possible to convince someone to buy a computer at a higher price than competitors.
Pause with KitKat
The topic of a break with a snack could be considered hackneyed, but in favor of the slogan Have a Break, Have a KitKat, it’s not just rhyme, but at least consonance, at least in the English version. “Take a break” is also suggested by the Mars company with its Twix, but in fairness it should be clarified that the KitKat chocolate brand used this motto much earlier, in 1958. And this product is older: the brand has been known since 1935.
Refreshing break with Coca-Cola
The Coca Cola company has many slogans, and all of them, to one degree or another, reflect the attractiveness of the taste of soft drinks produced under this brand, but the motto The Pause That Refreshes is recognized as the most successful of all, despite its venerable age (and perhaps because of it) ).
The main message, again, is that this soda is associated with rest, albeit short, but refreshing, that is, as we say, “a short break,” and this is always pleasant. Regardless of what a person drinks.
What money can’t buy and why you need a MasterCard credit card
A wonderful idea for a slogan, as it allows you to build an almost endless number of options for advertising stories. There are a lot of things that money cannot buy, and in each specific case there is an opportunity to remind about a system designed for quick and convenient payment for everything else, that is, various goods available for purchase, and here, too, the list is huge. Since 1997, this motto has helped promote plastic card services. Even the word “priceless” is registered as the company’s brand.