How to open your own dog kennel. How to open a cattery: equipment and necessary documents to start

How to open a Dog Kennel and make a profitable business out of it?

People have been breeding dogs since ancient times. The aristocracy and local nobility always required only the most purebred dogs, thanks to which they sought to show their importance and superiority.

In those days, owning a purebred dog was only possible for the nobility. However, today, purchasing a purebred puppy has become available to almost all dog lovers. Most people want to purchase a dog with a pedigree, although not all breeders are able to provide the future owner with all the necessary certificates and documents. But for specialized nurseries this is quite possible.

Before you start opening a nursery, the breeder should study in detail the conditions in which dogs should be kept, how to care for them, take care of their reproduction, health and coat, and what is best to feed. In order to get all this information, it is worth studying a lot of literature, contacting your veterinarian for advice and visiting dog shows.

Creation of a nursery- this is a rather capital-intensive undertaking, since it is necessary to have a large center where dogs will live, eat, develop, reproduce, receive veterinary care, where you can set up a hotel for dogs and provide services for the treatment, education and training of dogs.

It is worth noting right away that this business does not bring instant profit. First, you will have to invest a considerable amount of money in the nursery, the payback of which directly depends on customer demand and its proper promotion. Only at first glance it may seem that breeders are rich people who make money by selling purebred puppies without doing anything. However, in order to grow them, you need to create expensive living and nutritional conditions for them.

If we assume that someone sells one puppy for between 500 and 1000 dollars, then one can easily imagine that this person makes a lot of money. Let's say one bitch gives birth to 5 puppies a year. Therefore, having four producers, you can get a monthly income of $800. Of course, if you just multiply and add, the picture turns out to be rosy.

But before you accept important decision, you still need to be prepared for various difficulties when mastering division and subtraction. In order to open a nursery, it is necessary to take into account expenses, which include:

Registration of permission and registration of the nursery – 20,000 rubles;
- Premises rental + land plot– from 50,000 rubles per month;
- Payment of utilities – 10,000 rubles per month;
- Purchase of equipment – ​​from 150,000 rubles;
- Purchase of 10 dogs – from 200,000 rubles;
- Food and vitamin supplements – 3,000 rubles per month;
- Services veterinarian– 8,000 rubles per month;
- Participation in exhibitions – 8,000 rubles per month;
- Advertising – 7,000 rubles;
- Salary for 4 employees – from 80,000 rubles per month;
- Accessories – 5,000 rubles;
- Other numerous expenses – 10,000 rubles per month.

The total is: 551,000 rubles at the time of opening and for the first month. And then you need to pay all the above monthly expenses.

It is worth noting that there is not a single nursery in the world that brings huge profits. All nurseries are financed and maintained by wealthy owners. Besides, Russian market the puppy sales market is very busy. Therefore, it is quite difficult to find buyers for them.

In order to open a kennel for dogs, it is not enough just to have a place for breeding and keeping them. First of all, you should check the local laws in your city to allow the use of a nursery. It is recommended to visit insurance companies and obtain business insurance. After this, the created nursery must be registered in the Russian Cynological Federation (RKF) or another similar system.

Recently, law enforcement agencies began to demand from the applicant - veterinary or animal science education, in order to restore order in the dog breeding business. According to the requirements of the RKF, you need to have a breeding bitch of any breed that has a pedigree of four generations. It is also welcome for the breeder to have the title of RKF breed judge or a certificate of completion of a dog handler course. In addition, you need permission for mating, for registering dogs and puppies, and a requirement for mating (many breeds need to undergo various tests before mating).

While in the kennel, dogs spend most days in a confined space, and this can lead to a variety of diseases. Consequently, the premises in the nursery must meet all zoohygienic requirements in relation to moisture, light and heat. The nursery needs to be fenced high fence, strengthening it with brickwork to avoid “undermining”.

Any nursery must be equipped with:

Premises for keeping dogs (spacious walks and enclosures);
- quarantine room for arriving dogs;
- veterinary compartment with insulator;
- maternity room;
- additional rooms - pantry and kitchen;
- ventilation system.

The most simple designs For keeping dogs, kennels are made of wood, but you can purchase them from panels or small blocks. For breeding work, it is best to keep dogs in closed walks - these are complex structures consisting of a space for keeping dogs, limited by a fence where drinking bowls and feeders are located.

In any case, wherever dogs are kept, it is necessary to provide them with a healthy environment and a regime that will help keep them in excellent condition. physical fitness. Every day, all dogs, regardless of their breed and age, must undergo an external examination. The totality of all measures for keeping dogs includes: placement and care of them, ventilation of premises and care of the kennel. The requirements and rules of the organization for nurseries are determined by the documents of the RKF.

In addition to the enclosures, the nursery has a number of related facilities. From a hygienic point of view, some of them are necessary, and some are only desirable. For example, the kitchen must be provided with water and have a freezer for storing frozen meat. The walls and floors in the kitchen must be painted or made of such material that they can be washed and disinfected.

The structure of the enclosures must have a utility room for storing cleaning equipment. A hospital for sick dogs is also required. It should be convenient for quick disinfection. To do this, one door should lead to the hospital, and the other to the exit from the nursery. But a separate room for caring for dogs is not necessary, but some kennel projects include it.

Caring for the health of dogs falls entirely on service staff nursery, the main composition of which should include: a veterinarian, his assistant, a trainer, a cleaner and a person who will be responsible for feeding the dogs and walking them. For commercial purposes, it will be preferable if the staff also includes an accountant.

When breeding dogs, you need to know that you should never mix breeds, otherwise the reputation of the kennel will be seriously damaged. After all, many buyers pay attention not only to the color of a dog’s coat, but also to their aesthetic characteristics. In addition, all dogs in the kennel must, of course, be healthy. Therefore, all observations about each dog should be recorded in a separate journal, with the help of which a general idea of ​​each dog, its character and habits will be formed.

Quite a lot important factor for the development of the nursery is to attract customers through advertising. It must be emphasized that this process is constant. First, you should think about a sign, which should be bright, luminous and visible from all sides. Next, you need to print booklets with advertising information and send them to nearby houses. Creating a website is one of the effective advertising today, since most users begin searching for any information on the Internet.

During the first months, you need to submit an advertisement in a newspaper or magazine. In addition, you can attract buyers of dogs and puppies at the exhibition. After some time, advertising can be paused, since successful work the nursery will definitely glorify him. People will know where they can buy healthy and pedigree puppies, and they will definitely recommend the nursery to all their relatives, friends and acquaintances.

So, To open a dog kennel you need: professional experience working with dogs, a substantial amount of money and continuous advertising activities. The breeder, having decided to take this step, must remember that for several years the nursery will not bring any profit.

Animals that get there are sterilized and given the necessary vaccinations. MIR 24 correspondent Anna Parpura told how to make money from dogs.

Elena Vysotskova has been running a dog kennel for over 20 years. Now there are several dozen animals - Australian shepherds, Jack Russell terriers, Pomeranians. Elena says that dogs for her, first of all, are not a business, but a matter of life.

“I was 14 years old when they bought me a poodle. And it kind of sucked me in. I started going to exhibitions and started cutting my hair little by little. When I was able, in 1982, I completed courses for dog handlers and experts. Then, when we could officially create a nursery, we registered it,” said the owner of the nursery, dog handler, RKF expert, veterinarian Vysotskova.

At first glance, it seems that breeding dogs is profitable. After all, one puppy can be sold for 50, or even 100 thousand rubles. However, dog experts say this is not so. Only initially, to open a nursery, you will need at least half a million rubles.

For animals you need to create the necessary conditions– spacious enclosures and paddocks, a quarantine and maternity room, a puppy pen, a veterinary compartment with an isolation ward. To create a kennel, the owner must have at least one dog with an excellent pedigree.

“Those who want to create a nursery now must start with some dogs. Dogs are quite expensive, meaning you shouldn't start with cheap dogs. You need to buy enough dogs right away high level so that there will be a higher population in the future. That is, the nursery could develop and develop successfully,” Vysotskova said.

It is also worth considering monthly expenses - food, training, exhibitions from 20 thousand rubles. Otherwise, the dog will not be listed, and the puppies will not be sold at a high price. At the same time, you need to monitor market trends. After all, the fashion for dogs is changing.

“Now the rarest, but perhaps very rare, are poodles. Nowadays they start less and less. Nowadays they start less and less large breeds, large: wolfhounds, mastiffs. They are only brought into private homes, because it is impossible to keep them in apartments. This year the most popular breeds are the Jack Russell Terrier and the Beagle. This is 100% true, because these dogs are very compact and are constantly chosen due to the fact that they are easy to keep in apartments,” said dog breeder Maria Naydenova.

Such investments will pay off in at least five years. Therefore, many kennel owners simultaneously run other dog-related businesses. For example, they open a hotel for animals and train them. In addition, they provide grooming services - that is, they cut and wash dogs, and take care of their claws.

Some decide to make money by breeding dogs.

They draw for themselves beautiful picture: They will have several dogs - females and males - and after the animals start breeding, the kennel will quickly become profitable.

But, perhaps, no one has yet thought about why such a business has not yet formed in the market and has not become its separate industry.

Who is destined to become a breeder?

Dog breeding as a business is not just about breeding and selling them. Animals need care, they need to be fed, washed, combed, taken to a veterinary clinic in order to receive one or another injection. And such care for dogs should be constant. That is why only those people who love dogs, understand what they need, can play with them and enjoy the hours spent together should engage in this business.

Where to begin? First steps as a breeder

Dog breeding as a business involves gradual increase buyers and demand. And don't forget about competition.

For those who love man's four-legged friends, want to take care of them and make money from them, we advise you to purchase purebred dogs, and also find out in advance what approximate amount you can ask for them when selling them.

In addition, it is important to take into account the paper side of the issue. Here is a list of documents that will need to be completed if you decide to start this business:

1. For a breeding female or male: pedigree and certificate of admission to breeding issued by the RKF;
2. For the breeder: a document confirming specialized education; confirmation of the rental of a factory console, which allows you to open a nursery; registration of the breeding farm in the RKF register.

But don’t forget to first study some literature about dogs, find out what they eat, how to raise them correctly, how to educate them, what vaccinations animals need to be given, how to teach them basic commands.

Next you will need to choose a dog breed. Of course, you can purchase several females and several males, but their breed must be the same - this is the key to the purity of the lines. The most important thing is to know how to properly care for a particular breed of dog.

You should not initially choose the animal that is more expensive. It is best to choose a species that you are knowledgeable about. Each of them has its own pros and cons. Study them all carefully and very well so that there are no incidents later. Choose a puppy that will be a leader among other dogs.

Selection of territory and premises

Before getting your first couple of dogs, you must decide where they will live and what their living conditions will be like. Also decide in advance what breed of pets you will breed: these can be individuals of the same species or, conversely, animals of different breeds.

The most ideal solution for keeping dogs is a house located outside the city. It will be most convenient for you to walk your pets. And if something is missing, then you can easily complete the area and develop dog breeding as a large-scale business.

If the apartment is two-room, then only two or three dogs can live there with all amenities. Of course, more is possible, but provided that no one else lives in the apartment. Also, before starting your own business, read specialized literature about this type of activity so as not to go broke later.

Who will help?

You can even find the breeder from whom you buy your first pair among your neighbors. He will also be able to help you when buying or selling puppies. It is best, of course, if this person is a professional dog handler or expert, someone who can answer all questions and advise on any topic related to four-legged pets.

You must understand for what purpose you are purchasing this or that breed of dog and why you need it. And also find out whether the breeder helps in making a profit. This is very important point. If you choose the right breeder, you can save on food and vaccinations.

Such services will cost you much less than veterinary clinic. Also, the owner of the puppy's parents will be able to tell you how to properly care for the dog's coat, and will help with advice during mating, pregnancy and childbirth.

Dog breeding as a business: calculating the first profit

The female bears offspring once a year. And if you choose the right female dog, she will be able to bring you four or five healthy puppies.

If you breed her to a purebred male, the puppies can end up costing from twenty to thirty thousand rubles (the average cost of a puppy with a pedigree, regardless of breed). Now let’s calculate the annual sales revenue if you have not one, but at least five breeding bitches.

To do this, multiply the cost of one puppy (20 thousand rubles) by the size of the litter (for example, your dog gave birth to five babies), in the end it turns out that in a year you can get about a hundred thousand rubles! Of course, this is not much, but for additional income quite a decent amount.

The needs of our little brothers

Now let's calculate what exactly your dog needs in order for it to be happy, healthy and able to whelp regularly, that is, to be fertile. First, she needs to buy quality food.

Kennel for dogs: design nuances + 3 fresh ideas on how to decorate a pet’s life. What costs will it require to open? dog kennel and how to make a profit from it?

Capital expenditures: about 1,373,000 rubles.

Dog breeding– is far from a new activity; this has been done in the distant past.

Historically, aristocrats showed their wealth and superiority not only through luxurious residences and castles, but also through their own dog kennels, where the chosen favorites lived. The more purebred the dog was, the more valued it was.

Fortunately, today almost every fan can buy a purebred puppy.

Another thing is that not every breeder will be able to present everything necessary certificates and proof of the purity of the breed. But in licensed nurseries this is provided by default.

To begin with, it is worth understanding that a nursery is not always a place where stray animals are kept. On the contrary, a much more common occurrence is the breeding of purebred dogs, which are then sold to wealthy owners.

Exclusively for roofless four-legged creatures, it is a noble cause, but not profitable.

In this article we consider the nursery as a business. Accordingly, its “residents” will be dogs with pedigree and breed.

1. What does it take to open a dog kennel?

In order to open a dog kennel that has all the necessary permits, you should first study in detail:

• all the intricacies of dog breeding;
• what conditions need to be created;
• what is the best way to water and feed pets;
• how to properly care for their health and smooth coat.

It will take a lot of time and effort to obtain all this information. To be read a large number of literature on this topic, visit a couple of exhibitions, and also need to consult a specialist (veterinarian).

2. Kennels for dogs: registration and registration

To open a kennel, you should start not just with organizing a place for further breeding of dogs.

First step– check local legislation and find out whether you can legally open such an institution in this area.

It is worth considering the fact that the new legislation does not allow opening nurseries in residential buildings.

Next step– registration in the Russian Canine Federation (abbreviated RFK).

New legislation indicates that the organizer must now have a certain education in this field (veterinary, medical or zootechnical) in order to have an understanding of the work and functioning of the dog breeding business.

To register with RFK, please call the numbers listed in the contacts section: http://rkf.org.ru/rkf/rkf-common-info

Better yet, go on a personal visit (the federation's main office is located in Moscow).

The RKF requires that the breeding female of the official nursery have a pedigree, namely four generations.

It is also welcome for the breeder to have a diploma of completion of specialized courses for dog handlers. Detailed Requirements read on the RFK website: http://rkf.org.ru/documents/regulations/polplem.html

A set of documents for opening a nursery

1. Application for opening a nursery (filled out as a form).
2. Pedigrees of all bitches (there must be at least one) that will be in the kennel. You can also have a photocopy.
3. Photocopies of certificates that the owner has a veterinary or canine education.

All documents can be found on the website in a special section: http://rkf.org.ru/documents/forms.html

Since information may change, it is best to stay tuned for updates.

All news + more detailed information can be obtained on the website of the Russian Cynological Federation: http://rkf.org.ru

3. Nuances of planning the territory of a dog kennel

If the goal– to create a nursery for dogs, as a thriving business, you will need, because this place must include a certain territory where dogs will live, breed, develop, you can also build a place where veterinary care will be provided both to dogs from the nursery itself, and to visitors with their animals.

At first, the return on investment for the nursery itself will be small, because the income will directly depend on the demand of visitors and how popular it will be.

If we are talking about a good nursery, then it must be fully equipped, including all the necessary conditions for high-quality breeding and maintenance of man’s four-legged friends.

The list of such planning requirements includes:

• the room where the dogs will be (aviary, kennel, etc.);
• a place to walk dogs in the fresh air;
• a veterinarian's office with a room for isolating the animal;
• a room where dog births will take place;
• a separate room where all accessories and additional equipment will be stored;
• good ventilation and sound insulation system.

Interestingly, the most affordable design to contain small breeds, is a kennel made of wood, but large breeds are best kept in enclosures, they should be quite spacious, well lit, the dog should be warm and dry there.

To keep dogs in excellent physical shape, it is necessary to equip the kennel with a place for walking. It is better if it is an enclosed run, which is fenced and has drinking bowls and feeders so that the dogs can satisfy all their needs.

The key to successful breeding work will be to provide dogs healthy environment habitat and regime that will help maintain dogs in a state of physical and emotional balance.

A very important factor is the health of individuals, because only healthy dogs will be able to produce good offspring.

PS. All dogs must undergo a veterinary examination once a week and an external examination every day.

3 interesting ideas for the interior of a dog kennel

If an entrepreneur who wants to breed dogs has available funds, you can implement some additional decorative elements or amenities in the kennel.

Let's take a look at some great ideas for improving dog areas.

4. Kennel staff

The presence of specialists who can take care of the residents and guests of the institution is the main guarantee of a productive and successful nursery.

If you take an average dog kennel for eight individuals, you can get by with a small staff:

To care for dogs you need one care specialist for the dogs.

His task consists of walking the dogs and providing them with everything they need (changing food/water, cleaning their enclosures, etc.).

1. You can hire a part-time veterinarian who will conduct examinations, monitor the health of dogs and, if necessary, accept dogs from other places for examination (another income opportunity for the kennel).
2. Still need to hire good trainer, who will train the dogs and also monitor the correctness of their intercourse.
3. It is necessary to hire a manager who, in addition to his main tasks, will also be an accountant.
4. Finally, it is better to hire immediately advertising specialist and promotion, which will promote and + through the site from the first days.

5. Basic costs to open a dog kennel

Of course, if you don’t go into details and don’t do the calculations closely, then a very rosy picture emerges about how you can easily organize a dog kennel.

However, before betting on profit, you should take into account the entire volume of capital costs and monthly expenses:

In total, to open and maintain a nursery for the first 2-3 months, you need to have about 1,373,000 rubles.

Remember: this type of business does not start making profits right away.

We note that in Russia, as in many countries, there are very few nurseries that bring in huge amounts of money.

Usually, kennels are decided to open by wealthy people who love dogs very much. In addition, the market is flooded with advertisements for the sale of puppies, so finding clients is not so easy.

6. How can you earn additional income from a dog kennel?

In addition to breeding animals, you can also engage in additional services, For example:

1. Dog grooming salon, since not every owner is able to trim his dog’s claws, not to mention more complex procedures.

Vet clinic.

It is possible to open one that will conduct an inspection and prescribe treatment not only for the inhabitants of the nursery, but also for the guests.

2. Hotel for dogs (you can take in a pet for a while while the owner is away and there is no one to look after him).

7. Profitability and profitability of the nursery

It is worth noting again that such nurseries do not bring huge profits, especially in the near future.

PS. It is only by looking with the naked eye that one can decide that people involved in dog breeding make huge profits from the sale of puppies.

Based on such figures, one can easily imagine good earnings for a breeder. Suppose one female gives birth to five puppies per year.

But simple arithmetic makes it clear that, having a small tribe of five females, you can only receive about 750,000 rubles each year.

And this is not a large sum, taking into account the costs of caring for them.

Useful tips for those who are planning to open a nursery.

Is it profitable, and what breeds should you pay attention to:

Conclusions about breeding and caring for dogs as a business

Anyone who has ever done something like this can say that it is not as rewarding and profitable as producing something for sale.

But, nevertheless, if a person loves animals, then this is a great way to combine business + hobby.

The main role is played by the fact that if you organize the work correctly, you can turn any startup into a successful and prosperous business, even such a low-profit idea as dog kennel.

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People have been breeding dogs since ancient times. Purebred, purebred dogs were in good demand among people of noble origin. Kings and dukes sought to emphasize their high position not only with their wealth, expensive things, beautiful castles, but also with the presence of dogs of noble blood. And if in those days only a rich person could afford to buy such a dog, today the purchase of a purebred puppy has become accessible to almost any person.

Many people, in addition to purchasing a dog, want the breeder to also provide papers confirming the pedigree and origin of this individual. However, not all breeders can issue such papers, but for specialized nurseries this is quite possible.

Before opening a kennel, you should study in what conditions it is best to keep dogs, how to care for them, what to feed, etc. important questions. In order to obtain all this information, you need to sift through a large amount of literature, visit dog shows, and get advice from veterinarians.

It is worth immediately noting that this business does not bring immediate profit. In addition, at the first stage you will have to spend a significant amount to open a large center where dogs will eat, live, reproduce, and receive the necessary veterinary care. Where they will be regularly fed and cared for. It may seem at first glance that breeders are rich people who make a lot of money selling puppies. This is true, but you just need to take into account that in order to raise a puppy, you first need to create expensive living and nutritional conditions for it.

For example, someone sells one puppy at a price from 500 to 1000 dollars. It's easy to assume that this person makes a lot of money. Let's say one bitch gives birth to 5 puppies a year. Thus, having four producers, you can make a profit of $800 every month. But this is only at first glance.

Let's calculate how much money is needed for the nursery to start functioning:

Rent of premises + land – from 50,000 rubles per month;
- Public utilities– 10,000 rubles per month;
- Purchase of ten dogs – from 200,000 rubles;
- Food and vitamin supplements for dogs – 3,000 rubles per month;
- Registration of a permit and registration of a nursery – 20,000 rubles;
- Purchase necessary equipment– from 150,000 rubles;
- Veterinarian services – 8,000 rubles per month;
- Participation in exhibitions – 8,000 rubles per month;
- Advertising expenses – 7,000 rubles;
- Salary for 4 employees – from 80,000 rubles per month;
- Other expenses – from 10,000 rubles per month.

The total is about half a million rubles, and this is only for the first month at the time the nursery opened.

As you can see, the costs are very significant. In addition, you need to take into account that the Russian market for selling puppies is very saturated and it is not so easy to find buyers. It is worth noting that there is not a single nursery in the world that generates huge profits. All nurseries, as a rule, are financed and maintained by wealthy owners.

Before starting a business, you should check the local laws in your city for permission to open a nursery. It is necessary to visit insurance companies and obtain business insurance. After this, the created kennel is registered with the Russian Cynological Federation (RKF) or another similar authority.

For some time now, law enforcement agencies have begun to require that anyone wishing to open their own kennel have a veterinary or zootechnical education in order to bring order to the dog breeding business. According to the requirements of the Federation of Cynologists (RKF), you need to have a breeding bitch of any breed that has a pedigree of 4 generations. It would also be useful for the breeder to have the title of RKF breed judge or a document confirming completion of a dog handler course. In addition, you need permission to breed, to register puppies and dogs, and a requirement for mating (many breeds need to undergo some tests before mating).

Here is the main list of required documents and important conditions, which you need to complete if you decide to open your own nursery.

Any nursery must have:

Spacious walks and enclosures for dogs;
- veterinary compartment with insulator;
- maternity ward;
- quarantine room for newly arriving dogs;
- pantry and kitchen;
- ventilation system.

The simplest “homes” for dogs are kennels made of wood, but they can be made from panels or small blocks. For breeding work, it is best to keep dogs in closed walks - free spaces limited by a fence where drinking bowls and feeders are located.

In addition to the enclosures, the nursery has a number of related facilities. Some of them are required, and some are only desirable. For example, the kitchen should have a freezer to store frozen meat supplies. The walls and floor in the kitchen should be made of materials that make them easy to wipe, clean from dirt and disinfect.

The nursery must have a utility room for storing cleaning equipment. A hospital for sick dogs is also required. It must be made in such a way that it can be easily and quickly disinfected. To do this, one door should lead to the hospital, and the second to the exit from the nursery. You can have a separate room for grooming dogs, but this is not necessary.

The staff of the kennel should include: a veterinarian, an assistant veterinarian, a cleaner, a trainer and a person who will feed and walk the dogs. For commercial purposes, it will be necessary to include an accountant in the staff.

Do not forget that for the dogs in your kennel you need to create the most comfortable conditions. Every day, all dogs, regardless of their breed and age, must undergo a mandatory external examination. It is necessary to regularly ventilate the premises, maintain cleanliness and order in them. Your pets should receive good food and necessary physical activity. Compliance with these conditions will allow your dogs to remain healthy and produce good offspring. In a special journal you can enter all your observations about each inhabitant of the nursery. This will form a general idea of ​​each dog, its character and habits.

Remember that when breeding dogs, you cannot mix different breeds, otherwise the reputation of the kennel will be seriously damaged. Indeed, for many buyers, not only the color of a dog’s coat is important, but also its aesthetic characteristics.

All basic requirements and rules of the organization for nurseries are determined by the documents of the RKF.

To promote your business, you will need to allocate funds to create advertising. Come up with a bright, memorable sign that will be visible from all sides. Print brochures and business cards with all the necessary information and contacts. Make a website, because today most people start searching for any information via the Internet. During the first months, you can place an ad in a newspaper or magazine.

Don't expect to make a quick profit. Only constant work and continuous business development will help you earn a good reputation and win customers.