Read the book "The Rules of the Brain. What you and your children need to know about the brain - John Medina - MyBook

Increased mental abilities are not worth explaining ...

On the book of John Medin "Rules for the Brain: 12 principles ..." (long title, it was not possible to translate conveniently, unfortunately in the Russian version in in full there is no book. Link to the original English version at the bottom of the article).

Well, I stumbled upon this book by accident. A cursory acquaintance is a bit of disappointment, because I already wrote this on the pages of my blog, drawing information from other sources. But then …

Most likely, John is the original author, and all the others, to put it mildly, are his noble distributors, because good information should not gather dust on the shelves. It should bring benefit and joy to people. (So you can justify info piracy. But there is truth in this, isn't there?)

In general, a little fiddling with the translation, just below - 12 rules to improve your brain from the original source.

But first, about John himself. Molecular biologist (that is, he often sees through the brain, both literally and figuratively), scientific consultant on the work of the latter, an employee at the Department of Bioengineering (generally, a terrible word) in Med. University of Washington.

If anyone understands the activity and work of the brain, then this is D. Medina. If you ask anyone for advice on how to improve your thinker, then this is ... Well, you understand. So, rules for your brain.

12 rules to improve your intelligence from D. Medina

1. Exercise

But not strength, but endurance (aerobic), something that needs to be done for a long time, at least 1.5 - 2 minutes. For example: running, walking, swimming, fitness… 30 minutes per session, 2-3 times a week.

Of course, it all depends on the “athlete” himself, who needs more load, and who won’t pull such a pace.

Physical exercise improves cognitive abilities ( cognitive processes: from memory to speed of reaction).

2. The brain has evolved and is evolving

He had to do it. Someone grew claws, someone teeth, and a person increased intelligence.

What does this mean for us? That the bet in the Game called Life should be put on your own head. True, if you have it not just like a good design for wearing smart hats. It needs to be constantly developed.

3. Your mind is unique, individual

Nobody else has this.

“My brain is so unique, special…”. And it is true. At different people, nations, representatives of cultures, it has its own characteristics.

How does such individuality come about? It is partly inherited and mostly acquired through purposeful action. There is specialization.

A bricklayer is smarter in construction, but pine oak is in carpentry. The mathematician trembles over the last figure, but does not understand at all why there are more charismatic people in politics, and not pros ...

In what you want to excel - study, study and study again ...

4. If you're bored, it's not "practical"

For the thinker to work well, it should be:

Interesting. Emotions cause a special surge of energy that improves performance in general, incl. and heads.
Meaningful. Connect with what you already know.
Purposefully. No multitasking.
Don't overdo it. Like the body, the brain muscle needs timely rest and is able to work only for a certain time.

5. Repetition is the mother of learning

You have to repeat to remember.

You already know this, the entire education system from Aristotle to the present day is based precisely on this principle.

6. Long to remember - once to repeat

Memory has its cycles. Something like this: every six months you need to “hold in your attention” what you don’t want to forget.

7. Sleep well

And we have verified this in our experience. Medina also recommends sleeping 20 minutes at lunch.

8. Stress is Evil

9. Stimulation of cognitive senses

Let's list our "sensors" - what helps us navigate the "here and now":

Vision,
Hearing,
Smell,
Taste,
Bodily sensations (sensation of heat, wind, touch...).

The more often you use all these 5 senses, the better your brain develops.

10. But vision is the coolest

The processing of visual images takes half the work of the entire brain.

In practice, what this means: try to prioritize visual information.

11. Men and women have different brains.

Some pay more attention to details, others to the emotional side of things.

Do not try to get into his (her) head, however, and on the neck too ... Remember that “they” have brains that work differently. If you understand this difference: together, if you cooperate, - harmony, super brain.

12. Curiosity is the key to upgrading your mind.

Look at the kids - they are very curious, which is not accidental. The person who has retained his natural curiosity is smarter than his fellows.

Curiosity is the fuel for the development of intelligence.

P.S. Somewhere in RuNet, a stripped-down version of it roams ...

9 General

getAbstract review

This book combines the features of a serious academic treatise on the mechanisms of the brain and the popular practical guide about how to make the brain work with maximum efficiency. In some places, however, the author does not fully reveal some of his thoughts or does not fully explain the analogies given, which can make reading the book difficult for beginners in this topic. At the same time, the book gives a fairly detailed idea of modern research on the human brain, and its text is compiled in accordance with the rules, which, according to the author, facilitate the assimilation of new knowledge. In particular, the author repeats several times the most important information, provides memorable examples from own experience regularly sums up what has been said and gives advice on practical application received information. getAbstract recommends this book to parents, teachers, HR professionals, leaders of organizations and anyone interested in maximizing their intellectual potential.

From the summary of the book you will learn:

how modern science understands the structure of the brain;
How to make your brain work better;
How to apply knowledge about how the brain works to improve study efficiency and work productivity.

about the author

John Medina Head of the Center for Applied Brain Research at Seattle Pacific University and Lecturer in the Department of Bioengineering at the University of Washington Medical School.

most complex organ

Based on the data collected by modern scientists about the structure and functioning of the human brain, twelve basic principles of the work of this amazingly arranged organ can be formulated.

1. Your brain slows down when you sit still.

Physical activity is essential for keeping the body and mind in optimal shape. An example of this is the famous American fitness expert Jack LaLanne. He celebrated his seventieth birthday by swimming across Long Beach Harbor in California. During the swim, he simultaneously towed 70 boats with people. Through regular exercise and healthy eating this man managed to maintain an unusually sharp mind and an excellent sense of humor until old age.

Primitive people walked tens of kilometers a day in search of food, and their brains were accustomed to regular physical activity. Therefore, if you want to maximize your intelligence, you need to move more. People who lead a sedentary lifestyle degrade both mentally and physically. Gymnastics will help restore mental abilities even for those who have not done any exercises for a long time. Regular half hour...

To my charming children and their even more charming mother, who taught me that when faced with a choice between two equally possible theories, it is always better to choose the one that is more amusing.

BRAIN RULES FOR BABY: How to Raise a Smart and Happy Child from Zero to Five

ESSENTIAL BOOKS FOR PARENTS

Independent child, or How to become a "lazy mom"

The only and most important mission of parents is to teach the child to be independent. Teacher and psychologist Anna Bykova offers the lazy mom method. You will allow yourself to be not only a parent, get rid of the feeling of anxiety and the desire to control everything and get ready to let the child go into an independent life.

Developing activities of the "lazy mom"

A new look at the problem of child development - teacher and psychologist Anna Bykova invites parents to rely not on fashionable pedagogical systems and advanced toys, and connect your personal experience and creative energy. In this book you will find concrete examples fun activities and learn how to have fun with kids no matter your schedule or budget.

Montessori. 150 activities with the baby at home

It is known that in early age children are the most receptive to learning. Maria Montessori's book will teach you unique methodology, which is aimed at comprehensive development from the very first months of life. 150 exercises and useful tips will become indispensable assistant in raising a child.

Montessori. Build your child's confidence

In this book, you will learn how to help your child develop essential quality character is self-confidence. By following the recommendations and principles of the Montessori methodology, you can create the right developmental environment for your baby, help him become independent and instill a love of learning. And thanks to your sensitive support and attention, he will gain faith in himself and his strength.

Introduction

Every time I gave a lecture to parents-to-be on infant brain development, I made the same mistake. I assumed that the parents came to the lecture to get the invaluable help of science in understanding how the brain develops in the womb: to learn something about the biology of the neural crest, something about axonal guidance. But when at the end of the lecture it was time for questions and answers, the same questions sounded again and again. The first one that occurred to a "very pregnant" woman one rainy evening in Seattle was, "What can I teach my baby while it's still in the womb?" next woman asked: "What will happen to our personal life When will the baby be in the house? Dad, with a touch of authority, gave birth to the third question: “How do I get my child to go to Harvard?” The alarmed mother asked the fourth: “How can I provide conditions for my baby so that she is happy?” The fifth belonged to an exceptionally worthy grandmother.

How to make my grandson grow up good? she asked. She took over parenting duties in place of her drug addicted daughter. Grandma doesn't want it to happen again.

And no matter how much I try to turn the conversation in the direction mysterious world neural differentiation, the parents asked the same five questions again and again in different variations. Finally I realized my mistake. I offered my parents a crystal castle, when they needed a paradise in a hut. Therefore, this book will not contain information about the nature of the genetic regulation of the development of the rhomboid brain. Instead, The Rules for Brain Development for Toddlers will focus on the practical questions that my audience continues to ask.

The Rules for Brain Development is a set of patterns about how the brain works at an early age that we know for sure. Each rule is derived from the broader layers of behavioral psychology, cell biology, and molecular biology. Each was selected for its ability to help aspiring moms and dads complete their daunting task of caring for a tiny, helpless human.

I am fully aware of the need to answer all these questions. Raising your first child is like swallowing a poisonous drink, mixed in equal parts joy and horror, and then going through transitional states that no one warned you about. I know this firsthand: I have two boys, each of whom came with a lot of confusing questions and behavioral problems, and neither came with any instructions. Soon, however, I realized that they brought more than just that. They possessed an attractive power that could squeeze out of me unimaginable love and boundless affection. In addition, they were endowed with magnetism: I could not get enough of the perfect nails on their hands, their clear eyes, their grandiose tousled hair. When my second child was born, I realized that love can be shared indefinitely and, moreover, not to lose a single part of it. Parental status makes it possible to truly multiply it by dividing.

As a scientist, I know very well that when you watch a child's brain develop, you can feel like you're watching from the front row of what's going on. Big Bang on the biological level. The brain begins with a single cell in the mother's womb, hidden within her like a mystery. In the first few weeks, he builds up his volume at a staggering rate of 8000 nerve cells in give me a sec. In a few months, he is confidently on the path leading to becoming the most advanced thinking device in the world. This sacrament causes not only admiration and love, but also anxiety and doubts - I remember this from my own experiences as an inexperienced parent.

Too many myths

Parents need facts, not just advice on how to raise their children. Unfortunately, such facts are hard to come by in the ever-growing stream of parenting books. Just like blogs. And on forums, and in Internet broadcasts, and in conversations with mothers-in-law and all other relatives who have at least one child. All of these sources offer a wealth of information. Only parents find it difficult to understand what to believe.

The great merit of science is that it does not take sides and does not take prisoners. If you know which research you can trust, the true picture of the phenomenon emerges and the myths are dispelled. In order to earn my trust, research must overcome my "skeptic factor". The research data included in this book had to first be published in the appropriate publications, and then successfully reproduced. Some results have been confirmed dozens of times. If I make an exception somewhere for the latest revolutionary research, convincing but not yet sufficiently time-tested, I point it out.

From my point of view, raising children is a matter of brain development. There is nothing surprising in this view, considering what I do for a living. My specialty is developmental molecular biology with a strong interest in genetics mental illness. I carry out my scientific activity for the most part as an individual consultant or a visiting specialist of the "Ambulance" at industrial enterprises and in public research organizations that needed a geneticist specializing in the field mental health. I also founded the Talaris Institute, located in Seattle, not far from the University of Washington. His original mission included the study of information processing in infants at the molecular, cellular and behavioral levels. As a result, I came up with the idea of having conversations with groups of parents from time to time, like on that rainy evening in Seattle.

Scientists certainly don't know everything about the brain. But what we know certainly gives us great chances to raise bright and happy children. This applies equally to those who have just found out about their pregnancy, and to those who already have a baby, and to those who have to raise grandchildren. Therefore, I will gladly answer in the book the greatest questions that my parents asked me, as well as dispel greatest myths that mislead them.

Here are some of my favorite myths:

Myth: If you play Mozart for your stomach, it will increase the ability of the unborn child in mathematics.

Reality: Your baby will simply remember Mozart after birth, along with other things he heard, smelled and tasted while in the womb. If you want him to develop his ability in mathematics later on, the best thing you can do at an early age is to teach him to control his own impulses.

Myth: if your infant or toddler watches a DVD with language lessons, it will increase it vocabulary.

Reality: In fact, some of these discs can reduce vocabulary small child. But the number and variety of words you use when communicating with your child increases his vocabulary and intelligence quotient. But the words must come from you- a real, living person.

Myth: for increase intellectual abilities the child needs French lessons from the age of three, a whole room of “brain-friendly” toys and a video library with educational discs.

Reality: perhaps the most effective pediatric development technology in the world mental capacity the child requires an ordinary cardboard box, a set of new colored crayons and two hours of time. The worst one is most likely your new flat screen TV.

Myth: If you constantly tell your child that he is smart, it increases his self-confidence.

Reality: the child will exhibit lesser willingness to work on challenging tasks. If you want your child to go to a good school, praise him for his efforts.

Myth A: The children are happy on their own.

Reality: The best prerequisite for a child's happiness is having friends. How do you make and maintain friendships? Due to a good ability to understand non-verbal communications. This skill can be improved. Learning to play musical instruments increases this ability by 50%. Communication via text messages can destroy it.

Research data such as those mentioned above are regularly published in respected scientific journals. However, if you are not a subscriber to the Journal of Experimental Child Psychology, this rich procession of discoveries may simply pass you by. The book will help you learn what scientists know without having to academic degree to understand this information.

What Brain Science Can't Do

I am convinced that the lack of a reliable scientific filter of information is one of the reasons why so many books on parenting contain such conflicting conclusions and recommendations. At least try to find agreement among the parenting experts on how your child should sleep at night. It's hard for me to imagine a more daunting challenge for new parents.

(source I use throughout this book):

Last night he took off the door of our dear son's room from its hinges. Didn't yell at him or anything. Just warned that if he closed the door again after I told him not to, I would take it off its hinges. When, having gone down to the hall, I again saw the closed door, I simply took an electric drill - and the door went to the garage for the night. Today I installed it in place, but I will remove it again if necessary. He knows I'm not wasting words.

Can brain science enter into controversy about this situation? Not really. Research tells us that parents should set clear rules and enforce immediate consequences if those rules are broken. But it doesn't say anything about whether or not you should remove the door from its hinges. In fact, we are just beginning to learn what optimal parenting behavior is. Research into the educational process is difficult for the following four reasons.

1. All children are different.

Every brain is literally wired differently. There are no two children who would react in the same way to identical situations. Therefore, there is no advice for parents for all occasions. Because of this individuality, I encourage you to get to know your child. This means spending a lot of time with him. Know how he behaves different situations and how his behavior changes over time. This is the only way to understand what will be effective in his upbringing and what will not.

From the researcher's point of view, the readiness of the brain to respond to environment looks very discouraging. Individual complexity is intermingled with cultural idiosyncrasies, complemented by highly idiosyncratic family value systems.

Above all, families living in poverty are very different from upper-middle-class families. The brain responds to all of these factors (poverty can affect IQ, for example). Not surprisingly, such material is difficult to study.

2. All parents are different.

Children growing up in intact families face not one, but two parenting styles. Moms and dads often have different parenting priorities, which in many families is a source of great conflict. The child is guided combination two approaches. Here is one example:

I get furious watching how my brother and his wife treat their children. She applies parenting on occasion without getting up from the couch. So he tries very hard to make up for his lack of education by yelling at them FOR ANY REASON.

From the outside, it looks like kids are behaving badly because they have NO idea what the rules are. good behavior and all they know is they're going to get in trouble anyway. So they stopped even trying to be nice.

Two styles, however. This is the argument for 100% interaction between father and mother in the upbringing of their children. But this is certainly not possible. Raising children in a complete family is always a hybrid venture. Children gradually begin to adapt to their parents, which affects parental behavior in the future. All these changes complicate the study.

3. Children are influenced by others

Life gets even more difficult as the child grows. School and peer contact are starting to play an ever-increasing role in shaping teenagers (do any of you already have a nightmare experience during high school that you still can't get over?). One of the researchers did Official statement to the press that peers - especially those of the same sex - shape the behavior of our offspring to a much greater extent than parents. As you can guess, the idea was received with great skepticism. But without outright rejection. Children do not live in an isolated social world dominated only by their parents and no one else.

4. We can only say: something “has a connection” with something, but we cannot say that this something “generates” such and such

Even if all brains were exactly the same, and parents behaved according to a single pattern, a huge number contemporary research would continue to be far from perfect (or in best case considered preliminary). Most of the data we receive is associative (indicating a connection) rather than causal (causal) in nature. Two things can be related without one being the cause of the other. For example, all children who throw violent tantrums also urinate in bed - 100% connection - but this does not mean that bedwetting causes tantrums.

The ideal research would be to: a) find the secret behavioral ingredient that makes any child intelligent or happy or moral; b) identify parents who do not have the secret ingredient and give it to them; and c) check in 20 years how these children have grown up. This is not only very expensive, but almost impossible. That is why most of the research we undertake on parenting is associative rather than casual. But these data will be presented with the idea that the best should not be the enemy of the good. Another reason to worry:

Human behavior is very complex!

We can calmly and simply look at the surface, which resembles the mirror surface of water, but below it you will find precipitous gorges of emotions, gloomy zones intrusive thoughts and chaotically moving motives that can hardly be called rational. From time to time these character traits- which each person has his own - appear on the surface. Here is a typical reaction to a baby:

So, I declare, and I declare quite officially. I didn't have an iota of patience left. The well is empty. My two-year-old son managed to exhaust my lifelong supply of patience before he even reached the age of three. It's gone, and I don't see any way to make it back to its original depth without some serious focused effort... that is, without a week in the Caribbean with unlimited Mai Tais. 2
Mai Tai- a classic rum-based alcoholic cocktail.

As a brain scientist, I can count in this short entry written by one woman at least, eight different aspects to study behavior. The way her body reacts to stress was first identified in the Serengeti valleys. 3
The region in Africa (Tanzania and Kenya) where the Olduvai Gorge is located, called the cradle of mankind. During excavations, numerous remains of the most ancient human ancestors of various stages of evolutionary development were found there.

How she loses her patience depends on her genetics, the events that took place during her development in the womb, and how she was raised when she was a little girl. Hormones also play a role, as do the nerve impulses that arise from the perception of her naughty baby. The memory of the holiday clearly expresses her desire to escape from reality. In just five sentences, she takes us from the ancient African savannas to the 21st century.

And brain scientists are investigating all of this.

So, in terms of raising children exist a number of things about which researchers can speak with complete certainty. Otherwise, I would not have come to the decision to contribute to a huge pile of millions of books for parents. It took many years of work of many real researchers to extract these grains of accurate information.

The book is not only about babies, but also about children under the age of 5

The book "The Rules for Brain Development for the Little Ones" is dedicated to the development of the brain of children from 0 to 5 years old. I know that you greedily absorb any information during pregnancy, but you are much less likely to return to this process later. Therefore, I want to capture your attention as early as possible. However, everything you do in a child's first five years of life—not just the first year—has a fundamental impact on how they behave as adults. We know this because a team of researchers had the patience to track 123 at-risk poor preschoolers to their 40s. You are welcome to get to know HighScope Perry Preschool Study4
High scope- children's development fund preschool age, which supports the program of the same name, based on the works of the Soviet psychologist and teacher Lev Vygotsky. Centre Perry offers social programs for children from poor families.

one of the most extraordinary studies of its kind.

In 1962, the researchers decided to test the effect of their preschool education program. Children from Ypsilanti, Michigan were randomly divided into two groups. First participated in the program preschool(which over time has become a model for other programs preschool development throughout the country, including head start"5
Department of Health program and social services United States on a comprehensive social service children from poor families, including education, medical service, nutrition and, importantly, programs for parents that develop their parenting skills.

). The second group did not participate. The difference in indicators reliably demonstrated the importance of the first years of a child's life.

The academic performance of the children participating in the program exceeded those of the children in the control group in almost every measure that can be measured, from IQ and language skills at an early age to regular grades and literacy examinations in high school. There were more graduates among the participants high school(among girls - 84% versus 32%). Not surprisingly, children who completed the program were more likely to go to college. Children who did not participate in the program were four times more likely to require treatment mental disorders(36% versus 8%). They were twice as likely to stay in the second year (41% versus 21%).

As adults, those who completed the program were less likely to commit crimes and were more likely to stay in regular jobs. They were earning more money, were more likely to accumulate savings, and, as a rule, had their own houses. Economists have calculated that society's return on investment in this kind program is from 7 to 10% - about the same as you usually earn on the stock exchange. According to some estimates, the profit reaches much more high performance: $16 for every dollar invested in early childhood.

John Medina

Brain rules. What you and your children need to know about the brain

John Medina

Brain rules

12 Principles of Surviving and Thriving at Work, Home and School

Reprinted with permission from BASIC BOOKS, an imprint of PEPSEUS BOOKS, INC. (USA) with the participation of the Alexander Korzhenevsky Agency (Russia)

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet and corporate networks, for private and public use, without the written permission of the copyright owner.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"

This book is well complemented by:

Chip Heath and Dan Heath

Carol Dweck

Lee LeFever

Daniel Goleman

Dedicated to Joshua and Noah.

My dear boys, thank you for the constant reminder that age doesn't matter, as long as you're not cheese.

Introduction

Try mentally multiplying the number 8,388,628 by 2. Can you calculate the result in a few seconds? And one young man is able to multiply such numbers by two 24 times in a few seconds. And call the correct result each time. Another may call exact time at any time, even if you wake him up at night. And one girl accurately determines the size of any object at a distance of six meters. Another six-year-old paints paintings so realistic and vivid that they even put them on display in a gallery on Madison Avenue. But none of them can be taught to tie shoelaces. Their IQ is not higher than 50.

The brain is something amazing.

Your brain may not be as unusual as those of these children, but it is amazing nonetheless. human brain handles the most sophisticated communication system on Earth with ease, reading the little black icons on the bleached wood canvas and understanding their meaning. To create this miracle, he sends an electrical impulse along wires hundreds of kilometers long to brain cells so tiny that thousands of such cells could fit in this string. And it all happens so fast that you don't even have time to blink. By the way, you just did it. And the most incredible thing is that most people have no idea how the brain works.

This ignorance leads to strange consequences. We are trying to talk mobile phone and drive a car at the same time, although the human brain is not designed to perform several tasks at the same time when it comes to attention. We have created a stressful working environment in offices, but in such conditions, the productivity of the brain is reduced. System school education built in such a way that about Most of the learning process takes place at home. Perhaps it would be funny if it were not so harmful to humanity. Unfortunately, brain scientists rarely interact with teachers, professional workers, the top of the education system, accountants and company executives. You don't own information unless you're reading the journal Neuroscience over a cup of coffee.

This book is designed to get you up to speed.

12 brain rules

My goal is to tell you twelve facts about how the brain works. I've called them rules of the brain, and I'm using scientific evidence to back them up, as well as ideas on how each rule can be applied to Everyday life especially at work and at school. The brain is very complex, so I am only giving a small part of the information about each aspect - not comprehensive, but hopefully accessible. On the pages of the book you will be introduced to the following ideas:

Let's start with the fact that it is not necessary to sit at a school desk for eight hours a day. From an evolutionary standpoint, our brains evolved through the process of working and traveling more than 19 kilometers a day. The brain still tends to be active, although modern people, to which we also belong, lead a sedentary lifestyle. Exercise stress stimulates the brain (). Physical exercise help people glued to the couch improve long-term memory, logical thinking attention and ability to solve problems. I'm sure that after eight hours at work or at school, everyone will benefit from this.

Rules for the development of your child's brain. What does a baby from 0 to 5 years old need to grow up smart and happy

Written by John Medina
Format:
Raising a child is primarily the development of his brain, including in the prenatal period. Brain researcher John Medina explains what and how parents should do before and after the birth of a baby in order to raise an intelligent, purposeful, happy, ethical person. The recommendations and advice of the author are based on recent achievements neurophysiology and neuropsychology, but they sound understandable and interesting even for people who are far from science.
This book will be useful to parents of children from 0 to 5 years old and anyone who ever plans to have a child.
From this book you will learn:
why it is desirable for expectant mothers to do pedicures more often;

why during pregnancy it is not necessary to listen to the classics;

why the child does not inherit all the abilities and characteristics of the parents;

why brain-friendly toys are often useless;

why is TV so dangerous for the brain at a certain age.

Release date on LitRes: January 27, 2018

Volume: 340 pages 3 illustrations

Copyright holder Eksmo

Written by John Medina
Format: fb2.zip, fb3, epub, ios.epub, txt.zip, rtf.zip, a4.pdf, a6.pdf, html.zip, mobi.prc, html
This book contains the most full information about the features of the functioning of the brain and are given practical advice to optimize its performance. The implementation of the rules described by the author will help increase work efficiency, improve memory, improve the learning process and allow successful negotiations and presentations.
Volume: 290 pages 1 illustration

Copyright holder MIF

audiobook
Brain rules. What you and your children need to know about the brain

Written by John Medina
Format: MP3, M4B, Zip-archive
Book Description
Did you know that 26 minutes of sleep can boost your productivity by 34%? That the brain does not stop its activity during sleep and is even more active than during periods of wakefulness? That men and women perceive reality and make decisions in very different ways?
We know very little about how our brain functions and do not take into account the peculiarities of its work in our daily life and professional activity. Meanwhile, such knowledge can help us work more productively, remember more, learn better, and conduct effective negotiations and presentations.
Professor John Medina formulated 12 principles of the brain, each of which we can use in everyday life. For example, every 10 minutes the brain needs a short break in order to continue to perceive information: and the author himself skillfully uses this rule, illustrating his book with stories and examples.
After reading this book, you will learn:
how sleep and stress affect our brain;
how we learn;
that multitasking is a myth;
how physical and mental exercise reduces the risk of disease;
why new information quickly forgotten and how to avoid it.
Who is this book for?
For everyone who wants to live and work more efficiently.
Book chip
Combination of popular science topics and manuals for personal development.
Duration: 10 h 30 min. 31 sec.

Copyright holder MIF

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