All parents are different. Children are influenced by others

To my adorable children and their even more adorable mother, who taught me that when faced with a choice between two equally possible theories, it is always better to choose the one that is more fun

BRAIN RULES FOR BABY: How to Raise a Smart and Happy Child from Zero to Five

ESSENTIAL BOOKS FOR PARENTS

An independent child, or How to become a “lazy mother”

The single and most important mission of parents is to teach their child to be independent. Educator and psychologist Anna Bykova offers the “lazy mother” method. You will allow yourself to be more than just a parent, you will get rid of feelings of anxiety and the desire to control everything, and you will be ready to let your child go into independent life.

Developmental activities for the “lazy mom”

A new look at the problem of child development - teacher and psychologist Anna Bykova suggests that parents rely not on fashionable pedagogical systems and advanced toys, and connect your personal experience and creative energy. In this book you will find specific examples fun activities and learn how to have fun with your children, no matter your schedule or budget.

Montessori. 150 activities with your baby at home

It is known that it is in early age children are the most receptive to learning. Maria Montessori's book will teach you unique technique, which is aimed at comprehensive development from the very first months of life. 150 exercises and useful tips will become an indispensable assistant in raising a child.

Montessori. Developing confidence in a child

In this book you will learn how to help your child develop most important quality character - self-confidence. By following the recommendations and principles of the Montessori method, you can create the right developmental environment for your child, help him become independent and instill a love of learning. And thanks to your sensitive support and attention, he will gain faith in himself and his strength.

Introduction

Every time I gave a lecture to expectant parents about infant brain development, I made the same mistake. I assumed that the parents had come to the lecture to receive invaluable scientific help in understanding how the brain develops in the womb: to learn something about the biology of the neural crest, something about axonal guidance. But when it was time for questions and answers at the end of the lecture, the same questions were asked over and over again. The first, from a "heavily pregnant" woman one rainy evening in Seattle, was, "What can I teach my baby while he's still in the womb?" Next woman asked: “What will happen to our personal life, when will there be a baby in the house?” Dad, with a touch of authority, came up with a third question: “How can I get my child into Harvard?” The worried mother asked a fourth: “How can I provide conditions for my baby to be happy?” The fifth belonged exclusively to a worthy grandmother.

“How to make my grandson grow up good? – she asked. She took on parenting duties in place of her drug-addicted daughter. Grandma doesn't want it to happen again.

And no matter how hard I try to turn the conversation in the direction mysterious world neural differentiation, parents asked the same five questions again and again in different variations. Eventually I realized my mistake. I offered my parents a crystal castle, while they needed paradise in a hut. Therefore, this book will not contain information about the nature of the genetic regulation of rhombencephalon development. Instead, Brain Development Rules for Little Ones will focus on practical questions that my audience continues to ask.

“Rules of Brain Development” is a set of patterns regarding the functioning of the brain at an early age that we know for sure. Each rule is drawn from broader layers of behavioral psychology, cellular and molecular biology. Each was selected for its ability to help first-time moms and dads with the daunting task of caring for a tiny, helpless human.

I am fully aware of the need to provide answers to all these questions. Raising your first child is like swallowing a poisonous drink, equal parts joy and terror, and then going through transitions that no one warned you about. I know this first hand: I have two boys, each of whom came with many discouraging questions and behavioral problems, and neither came with any instructions. Soon, however, I realized that they brought more than that. They had a magnetic power that could squeeze unimaginable love and boundless affection out of me. In addition, they were endowed with magnetism: I could not stop looking at the perfect nails on their hands, at their clear eyes, at their grandiosely tousled hair. When my second child was born, I realized that love can be shared endlessly without losing a single part of it. Parental status makes it possible to truly increase it by dividing it.

As a scientist, I know very well that when you watch a child's brain develop, you can feel like you're watching from the front row. Big Bang on biological level. The brain begins with a single cell in the mother's womb, hidden within her like a secret. In the first few weeks it increases its volume at a staggering rate of 8000 nerve cells V give me a sec. Within a few months, he is confidently on the path to becoming the most advanced thinking device in the world. This sacrament evokes not only admiration and love, but also anxiety and doubt - I remember this from my own experiences as an inexperienced parent.

Too many myths

Parents need facts, not just advice on how to raise their children. Unfortunately, such facts are difficult to find in the ever-growing stream of parenting books. Just like in blogs. And on forums, and in Internet broadcasts, and in conversations with mothers-in-law and all other relatives who have at least one child. All of these sources offer a wealth of information. Only parents find it difficult to understand what to believe.

The great virtue of science is that it takes no sides and takes no prisoners. When you know which research you can trust, the true picture of a phenomenon emerges and myths are dispelled. In order to gain my trust, the research must overcome my “skeptical factor.” The research data included in this book had to first be published in appropriate publications and then successfully reproduced. Some results have been confirmed dozens of times. If I make an exception somewhere for the latest revolutionary research, convincing, but not yet sufficiently time-tested, I point it out.

From my point of view, raising children is a matter of brain development. This view is not surprising, considering what I do for a living. My specialty is molecular developmental biology with a strong interest in genetics. mental illness. I carry out my scientific activities for the most part as an individual consultant or as an invited emergency specialist at industrial enterprises and government research organizations that need a geneticist specializing in the field mental health. I also founded the Talaris Institute, located in Seattle, near the University of Washington. Its original mission included studying information processing in infants at the molecular, cellular and behavioral levels. As a result, I came up with the idea of occasionally talking to groups of parents, just like that rainy evening in Seattle.

Scientists certainly don't know everything about the brain. But what we do know certainly gives us a great chance of raising smart, happy children. This applies equally to those who have just found out about their pregnancy, and to those who already have a baby, and to those who have to raise grandchildren. Therefore, I will be happy to answer in the book the greatest questions that my parents asked me, and also dispel greatest myths that mislead them.

Here are a few of my favorite myths:

Myth: Playing Mozart to your belly will improve your unborn child's math ability.

Reality: Your baby will simply remember Mozart after birth, along with other things he heard, smelled and tasted while in the womb. If you want him to develop math skills later in life, the best thing you can do at an early age is to teach him impulse control.

Myth: Having your infant or toddler watch DVDs with language development lessons will increase their lexicon.

Reality: In fact, some of these discs may reduce vocabulary small child. But the number and variety of words you use when communicating with your child increases his vocabulary and IQ. But the words must come from you- a real, living person.

Myth: for increase intellectual abilities a child needs French lessons from the age of three, a whole room of “brain-healthy” toys and a video library with educational CDs.

Reality: perhaps the most effective pediatric development technology in the world mental abilities a child requires an ordinary cardboard box, a set of new crayons and two hours of time. The worst one is most likely your new flat screen TV.

Myth: Constantly telling your child that he is smart will increase his self-confidence.

Reality: the child will show less willingness to work on complex tasks. If you want your child to get into a good college, praise him for his efforts.

Myth: Children are happy on their own.

Reality: The best prerequisite for a child’s happiness is having friends. How do you make and maintain friendships? Thanks to a good ability to understand non-verbal communications. This skill can be improved. Learning to play musical instruments increases this ability by 50%. Communication via text messages can destroy it.

Research data such as the above are regularly published in reputable scientific journals. However, if you do not subscribe to the Journal of Experimental Child Psychology, this rich procession of discoveries may simply pass you by. This book will help you learn what scientists know without you having to academic degree to understand this information.

What Brain Science Can't Do

I am convinced that the lack of a reliable scientific filter of information is one of the reasons that many books on raising children contain such contradictory conclusions and recommendations. Try to at least find some consensus among parenting experts about how your baby should sleep at night. I can't imagine a more daunting challenge for first-time parents.

(source I use throughout this book):

Last night I took the door of our dear son's room off its hinges. Didn't yell at him or anything like that. I just warned him that if he closed the door again after I told him not to, I would take it off its hinges. When, going down to the hall, I saw the door closed again, I simply took an electric drill - and the door went to the garage for the night. Today I installed it in place, but I will remove it again if necessary. He knows that I don't waste words.

Can brain science enter into the debate regarding this situation? Not really. Research tells us that parents need to set clear rules and provide immediate consequences when those rules are broken. But it doesn't say anything about whether you should take the door off its hinges. In reality, we are just beginning to learn what optimal parenting behavior is. Research into the educational process is difficult for the following four reasons.

1. All children are different

Every brain is literally wired differently. There are no two children who would react the same way to identical situations. Therefore, there is no advice for parents for all occasions. Because of this individuality, I encourage you to get to know your child. This means spending a lot of time with him. Know how he behaves different situations and how his behavior changes over time. This the only way understand what will be effective in his upbringing and what will not.

From a researcher's point of view, the brain's readiness to respond to its environment is quite discouraging. Individual complexity is mixed with cultural characteristics, complemented by very peculiar family value systems.

On top of all this, families living in poverty are very different from upper middle class families. The brain reacts to all these factors (poverty can affect IQ, for example). It is not surprising that such material is difficult to study.

2. Every parent is different

Children growing up in two-parent families are faced with not one, but two parenting styles. Moms and dads often have different priorities in parenting, which in many families is a source of great conflict. The child is guided combination two approaches. Here's one example:

It makes me furious to watch how my brother and his wife behave with their children. She applies education on occasion, without leaving the couch. Therefore, he tries very hard to compensate for the lack of education by yelling at them FOR ANY Occasion.

From the outside it looks like the kids are behaving badly because they have NO IDEA what the rules are good behavior, and all they know is that they will get into trouble anyway. So they stopped even trying to behave well.

Two styles, however. This is an argument for 100% cooperation between father and mother in raising their children. But this is certainly impossible. Raising children in a two-parent family is always a hybrid enterprise. Children gradually begin to adapt to their parents, which affects parental behavior in the future. All these changes complicate research.

3. Children are influenced by others

Life becomes even more difficult as the child grows. School and peer relationships are beginning to play an increasing role in the shaping of teenagers (have any of you already had a nightmare experience during high school that you still can't forget?). One of the researchers did Official statement for the press that peers - especially those of the same sex - shape the behavior of our offspring to a much greater extent than parents. As you can imagine, the idea was received with great skepticism. But without outright rejection. Children do not live in an isolated social world dominated by their parents and no one else.

4. We can only say: something “has a connection” with such and such, but we cannot say that this something “generates” such and such

Even if all brains were exactly the same, and parents behaved according to a single pattern, a huge number modern research would continue to remain far from perfect (or in best case scenario be considered preliminary). Most of the data we receive is associative (indicating a relationship) rather than causal (cause and effect). Two things can have a connection with each other, and yet neither of them will cause the other. For example, all children who throw violent tantrums also wet the bed - a 100% connection - but this does not mean that bedwetting causes tantrums.

An ideal study would: a) find the secret behavioral ingredient that makes any child smart or happy or moral; b) identify parents who do not have the secret ingredient and give it to them; and c) check after 20 years how these children grew up. This is not only very expensive, but also practically impossible. This is why most of the research we do into parenting is associative rather than causal. But this data will be presented with the idea that the best should not be the enemy of the good. Another reason to worry:

Human behavior is very complex!

We can calmly and simply look at a surface that resembles the mirror surface of water, but underneath you will find precipitous gorges of emotions, dark areas obsessive thoughts and chaotically moving motives that can hardly be called rational. From time to time these character traits– which are different for each individual – appear on the surface. Here is a typical reaction to a baby:

So, I declare, and I declare quite officially. I don't have any patience left. The well is empty. My two-year-old son managed to exhaust my lifelong supply of patience before he even reached the age of three. It's gone, and I don't see any way to restore it to its former depth without serious, focused effort... that is, without a week in the Caribbean with unlimited Mai Tais. 2
Mai Tai– a classic alcoholic cocktail based on rum.

As a brain scientist, I can count in this short post by one woman: at least, eight different aspects for behavioral research. The way her body responds to stress was first identified in the Serengeti valleys. 3
The region in Africa (Tanzania and Kenya) where the Olduvai Gorge, called the Cradle of Humankind, is located. During excavations there, numerous remains of the most ancient human ancestors at various stages of evolutionary development were found.

How she loses her patience depends on her genetics, the events that happened during her development in the womb, and how she was raised as a little girl. Hormones also play a role, as do nerve impulses that arise when she perceives her naughty baby. The memory of the holiday clearly expresses her desire to escape from reality. In just five sentences, she takes us from the ancient African savannas to the 21st century.

And brain scientists are exploring all of this.

So, in matters of raising children exists a number of things that researchers can say with complete confidence. Otherwise, I would not have come to the decision to contribute to the huge pile of millions of books for parents. It took many years of work of many real researchers to obtain these grains of accurate information.

The book is not only about babies, but also about children under 5 years of age

The book “Rules of Brain Development for Little Ones” is dedicated to the development of the brain of children from 0 to 5 years old. I know that you eagerly absorb any information during pregnancy, but are much less likely to return to this process later. Therefore, I want to grab your attention as early as possible. However, everything you do in the first five years of a child's life - not just the first year - has a fundamental impact on his behavior as an adult. We know this because a team of researchers had the patience to follow 123 at-risk preschoolers from poor families until their 40th birthday. You are welcome to meet "HighScope Perry Preschool Study"4
HighScope– children's development fund preschool age, supporting the program of the same name, based on the works of Soviet psychologist and teacher Lev Vygotsky. Center Perry offers social programs for children from poor families.

– one of the most extraordinary studies of its kind.

In 1962, researchers decided to test the effect of a preschool education program they had developed. Children from Ypsilanti, Michigan, were randomly divided into two groups. The first to participate in the program preschool preparation(which eventually became a model for other programs preschool development throughout the country, including " Head Start"5
Department of Health and social services USA on integrated social services children from poor families, including education, medical service, nutrition and, importantly, programs for parents that develop their parenting skills.

). The second group did not participate. The difference in indicators reliably demonstrated the importance of the first years of a child’s life.

The academic performance of children who participated in the program exceeded that of children in the control group on almost every parameter that can be measured, from IQ and language skills in early years through to routine academic assessments and literacy exams in high school. There were more graduates among those who participated high school(among girls – 84% versus 32%). Not surprisingly, children who completed the program were more likely to go to college. Children who did not participate in the program were four times more likely to require treatment mental disorders(36% vs. 8%). They were twice as likely to remain for a second year (41% vs. 21%).

As adults, those who completed the program were less likely to commit crimes and were more likely to hold steady jobs. They earned more money, were more likely to accumulate savings, and tended to own their own homes. Economists have calculated that society's profit from investment in this kind program is from 7 to 10% - approximately the same as what you typically earn on the stock exchange. According to some estimates, profits reach much more high performance: $16 for every dollar invested in a child in early childhood.

John Medina

Brain rules. What you and your children should know about the brain

John Medina

Brain rules

12 Principles of Surviving and Thriving at Work, Home and School

Published by permission of BASIC BOOKS, an imprint of PEPSEUS BOOKS, INC. (USA) with the participation of the Alexander Korzhenevsky Agency (Russia)

All rights reserved. No part of the electronic version of this book may be reproduced in any form or by any means, including posting on the Internet or corporate networks, for private or public use without the written permission of the copyright owner.

Legal support for the publishing house is provided by the Vegas-Lex law firm.

* * *

This book is well complemented by:

Thinking Traps

Chip Heath and Dan Heath

Flexible consciousness

Carol Dweck

The art of explaining

Lee LeFever

Emotional intellect

Daniel Goleman

Dedicated to Joshua and Noah.

My dear boys, thank you for the constant reminder that age does not matter unless you are cheese

Introduction

Try multiplying the number 8,388,628 by 2 in your head. Can you calculate the result in a few seconds? And one young man is able to multiply such numbers by two 24 times within a few seconds. And give the correct result every time. Another can name exact time at any time, even if you wake him up at night. And one girl accurately determines the size of any object at a distance of six meters. Another six-year-old child paints such realistic and vivid paintings that they were even exhibited in a gallery on Madison Avenue. But none of them can be taught to tie their shoelaces. Their IQ is no higher than 50.

The brain is something amazing.

Your brain may not be as extraordinary as these kids', but it is still amazing. Human brain easily copes with the most sophisticated information transmission system on Earth, reading small black icons on a canvas of bleached wood and understanding their meaning. To create this miracle, he sends an electrical impulse along hundreds of kilometers of wires to brain cells so tiny that thousands of them could fit into a single line. And all this happens so quickly that you don’t even have time to blink. By the way, you just did this. And the most incredible thing is that most people have no idea how the brain works.

This ignorance leads to strange consequences. We're trying to talk mobile phone and still drive a car, although the human brain is not designed to multitask when it comes to attention. We have created a stressful work environment in offices, but in such conditions, brain productivity decreases. System school education built in such a way that O Most of the learning process takes place at home. Perhaps this would be funny if it were not so harmful to humanity. Unfortunately, brain scientists rarely communicate with teachers, professional workers, the top of the education system, accountants and company executives. You have no information unless you read Neuroscience magazine over a cup of coffee.

This book is designed to get you up to speed.

12 rules of the brain

My goal is to tell you twelve facts about how the brain works. I call them brain rules and provide scientific evidence to back them up, as well as ideas for how each rule can be applied to your brain. Everyday life, especially at work and school. The brain is very complex, so I'm only providing a small portion of each aspect - not comprehensive, but hopefully accessible. On the pages of the book you will become familiar with the following ideas:

Let's start with the fact that it is not necessary to sit at a school desk for eight hours a day. From an evolutionary point of view, our brain developed through labor and traveling over 12 miles a day. The brain still strives for activity, although modern people, which includes us, lead a sedentary lifestyle. Exercise stress stimulates brain function (brain rule No. 1). Physical exercise help people glued to the couch improve long-term memory, logical thinking, attention and ability to solve assigned tasks. I'm sure that after spending eight hours at work or school, everyone will benefit from it.

As you may have noticed in the example of a simple PowerPoint presentations, people don't pay attention to boring things (brain rule #4). You only have a few seconds to get their attention and 10 minutes to keep it. After 9 minutes 59 seconds, you need to again attract their attention with something, and the timer will start counting down again - it should be something related to emotions. Plus, your brain needs a break. That's why in the book I use a large number of stories to get your point across.

Do you feel tired already at three o'clock in the afternoon? Apparently your brain wants to take a nap. And it would increase your productivity. One NASA study found that a 26-minute nap increased pilot performance by 34 percent. Sufficient night rest affects mental activity the next day. Good dream – good thinking(brain rule #7).

We will meet a person who, after reading two pages, is able to remember new information forever. Most of us forget more than we remember, so we need repetition to remember (Brain Rule #5). Once you learn the brain's rules for memory development, you'll understand why I'm against homework.

We will realize that children as young as two years old only appear to be rebels; in fact, they are driven by a thirst for exploration. Children do not have broad and deep knowledge about the world around them, but they know well how to acquire it. We are explorers by nature (brain rule #12), and this quality will always be inherent in us, despite the artificial environment we have created.

Do not consider the ideas at the end of each chapter to be recommendations. They contain a call to test them in real conditions. I proceeded from what I do in life. My research involves studying mental disorders at the molecular level, but I am particularly interested in the relationship between the genome and behavior. B O most of its professional life I worked as a consultant; I was invited to participate in research projects, when the help of a molecular biologist with a similar specialization was required. I had the opportunity to observe endless attempts to study the dependence of mental activity on the set of chromosomes.

On one of these trips, I came across articles and books that called for accelerating “progress” in brain research in order to apply the results to education and the workplace. And I was excited, believing that the authors had read literature that my radar had not picked up. I have studied several areas of brain science, but I do not know how to provide the best teaching or working methods. To be honest, science still doesn't know why the human brain is able to tell the body to grab a glass of water in the most convenient way possible.

However, there was no reason to panic. One should be skeptical of any claims that brain science can directly answer the question of how to become best teacher, parent, leader or student. This book calls for widespread research in this area simply because we do not have sufficient knowledge to make recommendations. This is an attempt to vaccinate against such myths as, for example, the Mozart effect, which, by the way, refutes the idea that listening to certain audio recordings while the child is still in the womb will ensure his admission to Harvard or left-hemisphere and right-hemisphere thinking.

Back to the Jungle

Everything we know about the brain comes from the work of biologists who study brain tissue, experimental psychologists who study behavior, cognitive neuroscientists who study how the former relates to the latter, and evolutionary biologists. Although we don't know much about how the brain works, human evolution suggests that the brain is designed to solve problems and survive in unstable environments. environment, and constantly. I call this phenomenon “the limits of the brain.”

John Medina

Brain rules. What you and your children should know about the brain

John Medina

Brain rules

12 Principles of Surviving and Thriving at Work, Home and School

Published by permission of BASIC BOOKS, an imprint of PEPSEUS BOOKS, INC. (USA) with the participation of the Alexander Korzhenevsky Agency (Russia)

Legal support for the publishing house is provided by the Vegas-Lex law firm.

This book is well complemented by:

Chip Heath and Dan Heath

Carol Dweck

Lee LeFever

Daniel Goleman

Dedicated to Joshua and Noah.

My dear boys, thank you for the constant reminder that age does not matter unless you are cheese

Introduction

Try multiplying the number 8,388,628 by 2 in your head. Can you calculate the result in a few seconds? And one young man is able to multiply such numbers by two 24 times within a few seconds. And give the correct result every time. Another can tell the exact time at any moment, even if you wake him up at night. And one girl accurately determines the size of any object at a distance of six meters. Another six-year-old child paints such realistic and vivid paintings that they were even exhibited in a gallery on Madison Avenue. But none of them can be taught to tie their shoelaces. Their IQ is no higher than 50.

The brain is something amazing.

Your brain may not be as extraordinary as these kids', but it is still amazing. The human brain easily copes with the most sophisticated information transmission system on Earth, reading small black symbols on a canvas of bleached wood and understanding their meaning. To create this miracle, he sends an electrical impulse along hundreds of kilometers of wires to brain cells so tiny that thousands of them could fit into a single line. And all this happens so quickly that you don’t even have time to blink. By the way, you just did this. And the most incredible thing is that most people have no idea how the brain works.

This ignorance leads to strange consequences. We try to talk on a cell phone and drive a car at the same time, although the human brain is not designed to multitask when it comes to attention. We have created a stressful work environment in offices, but in such conditions, brain productivity decreases. The school education system is designed in such a way that O Most of the learning process takes place at home. Perhaps this would be funny if it were not so harmful to humanity. Unfortunately, brain scientists rarely interact with teachers, professionals, educational leaders, accountants, and corporate executives. You have no information unless you read Neuroscience magazine over a cup of coffee.

This book is designed to get you up to speed.

12 rules of the brain

My goal is to tell you twelve facts about how the brain works. I call them brain rules and provide scientific evidence to back them up, as well as ideas for how each rule can be applied in everyday life, especially at work and school. The brain is very complex, so I'm only providing a small portion of each aspect - not comprehensive, but hopefully accessible. On the pages of the book you will become familiar with the following ideas:

Let's start with the fact that it is not necessary to sit at a school desk for eight hours a day. From an evolutionary point of view, our brain developed through labor and traveling over 12 miles a day. The brain still strives for activity, although modern people, like us, lead a sedentary lifestyle. Physical activity stimulates brain function (). Exercise helps people glued to the couch improve long-term memory, logical thinking, attention and problem-solving ability. I'm sure that after spending eight hours at work or school, everyone will benefit from it.

Rules for your child's brain development. What does a child from 0 to 5 years need to grow up smart and happy?

Written by John Medina
Format:
Raising a child is primarily the development of his brain, including in the prenatal period. Brain researcher John Medina explains what parents should do before and after the birth of their baby to raise smart, motivated, happy, ethically sound people. The author's recommendations and advice are based on latest achievements neurophysiology and neuropsychology, but they sound understandable and interesting even for people far from science.
This book will be useful to parents of children from 0 to 5 years old and to anyone who is ever planning to have a child.
From this book you will learn:
why it is advisable for expectant mothers to get pedicures more often;

why you don’t have to listen to classics during pregnancy;

why the child does not inherit all the abilities and characteristics of his parents;

why toys that are good for the brain are often useless;

Why is TV so dangerous for the brain at a certain age?

Release date on liters: January 27, 2018

Volume: 340 pp. 3 illustrations

Copyright holder Eksmo

Written by John Medina
Format: fb2.zip, fb3, epub, ios.epub, txt.zip, rtf.zip, a4.pdf, a6.pdf, html.zip, mobi.prc, html
This book contains the most full information about the features of brain functioning and are given practical recommendations to optimize its operation. Implementing the rules described by the author will help increase work efficiency, improve memory, improve the learning process and allow you to successfully conduct negotiations and presentations.
Volume: 290 pp. 1 illustration

Copyright holder MIF

Audiobook
Brain rules. What you and your children should know about the brain

Written by John Medina
Format: MP3, М4В, Zip-archive
Description of the book
Did you know that 26 minutes of sleep can improve your productivity by 34%? That the brain does not stop its activity during sleep and is even more active than during periods of wakefulness? That men and women perceive reality and make decisions very differently?
We know very little about how our brain functions, and we do not take into account the peculiarities of its work in our daily life and professional activity. Meanwhile, such knowledge can help us work more productively, remember more, learn better and conduct effective negotiations and presentations.
Professor John Medina has formulated 12 principles of brain function, each of which we can use in everyday life. For example, every 10 minutes the brain needs a short break in order to continue to perceive information: and the author himself skillfully uses this rule, illustrating his book with stories and examples.
After reading this book, you will learn:
how sleep and stress affect our brain;
how we learn;
that multitasking is a myth;
how physical and mental exercise reduces the risk of disease;
Why new information quickly forgotten and how to avoid it.
Who is this book for?
For everyone who wants to live and work more efficiently.
Book feature
A combination of popular science and personal development manuals.
Duration: 10 hours 30 minutes 31 sec.

Copyright holder MIF

Hidden content.

Price 199 + 349 + 399 = 946 rubles - discount = 474 rubles! + gift!

John Medina. Brain rules. What you and your children should know about the brain

Dedicated to Joshua and Noah. My dear boys, thank you for the constant reminder that age does not matter unless you are cheese

This book is well complemented by:

Thinking Traps

Chip Heath and Dan Heath

Flexible consciousness

Carol Dweck

The art of explaining

Lee LeFever

Emotional intellect

Daniel Goleman

Information from the publisher

Published with permission from PEAR PRESS c/o PERSEUS BOOKS Inc. and the agency of Alexander Korzhenevsky

Medina, John

Brain rules. What you and your children should know about the brain / John Medina; lane from English K. Ivanova. - 3rd ed. - M.: Mann, Ivanov and Ferber, 2018.

ISBN 978-5-00100-987-0

This book contains the most complete information about the peculiarities of the functioning of the brain and provides practical recommendations for optimizing its work. Implementing the rules described by the author will help increase work efficiency, improve memory, improve the learning process and allow you to successfully conduct negotiations and presentations.

No part of this book may be reproduced in any form without the written permission of the copyright holders.

Introduction

Try multiplying the number 8,388,628 by 2 in your head. Can you calculate the result in a few seconds? And one young man is able to multiply such numbers by two 24 times within a few seconds. And give the correct result every time. Another can tell the exact time at any moment, even if you wake him up at night. And one girl accurately determines the size of any object at a distance of six meters. Another six-year-old child paints such realistic and vivid paintings that they were even exhibited in a gallery on Madison Avenue. But none of them can be taught to tie their shoelaces. Their IQ is no higher than 50.

The brain is something amazing.

Your brain may not be as extraordinary as these kids', but it is still amazing. The human brain easily copes with the most sophisticated information transmission system on Earth, reading small black symbols on a canvas of bleached wood and understanding their meaning. To create this miracle, he sends an electrical impulse along wires hundreds of kilometers long to brain cells so tiny that thousands of them could fit in one line. And all this happens so quickly that you don’t even have time to blink. By the way, you just did this. And the incredible thing is: most people have no idea how the brain works.